When was Universal Standard founded?

Universal Standard was founded in 2015 and raised its 1st funding round 1 year after it was founded.

Where is Universal Standard located?

Universal Standard is headquartered in New York City, United States.

Who is the current CEO of Universal Standard?

Polina Veksler of Universal Standard. They have also founded 1 company.

How many employees does Universal Standard have?

As of May 31, 2026, the latest employee count at Universal Standard is 48.

Is Universal Standard a funded company?

Universal Standard is a funded company, having raised a total of $14M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 30, 2016.

When was the latest funding round of Universal Standard?

Universal Standard's latest funding was a $***** Series A round on Feb 23, 2018, with participation from 3 investors.

Where does Universal Standard rank among its competitors?

Universal Standard ranks 3rd amongst 27 active competitors, of which 2 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was CoEdition, which secured $4.5M in Jun, 2020.

Who are the top competitors of Universal Standard?

Universal Standard's top competitors include ELOQUII, Dia and CoEdition. Among them, CoEdition secured the most recent funding round in June, 2020.

Universal Standard - 2026 Company Profile, Team, Funding & Competitors

Universal Standard is a series A company based in New York City (United States), founded in 2015 by Polina Veksler and Alexandra Waldman. It operates as an Inclusive fashion brand offering stylish clothing in sizes 00-40. Universal Standard has raised $14M in funding from Red Sea Ventures and Imaginary. The company has 27 active competitors, including 2 funded and 2 that have exited. Its top competitors include companies like ELOQUII, Dia and CoEdition.

Company Details

Inclusive fashion brand offering stylish clothing in sizes 00-40. The company provides unprecedented access to fashion for all, believing a size 6 should have the same shopping experience as a size 36. They offer a wide range of apparel including denim, sweaters, workwear, pants, tops, outerwear, dresses, lounge, and athleisure. The brand is committed to improving industry standards by empowering inclusion and partnering with like-minded entities. They prioritize premium fabrics, sustainable options, and meticulous fit engineering, wear-testing every garment on every size. The company shows up for communities and gives back through initiatives like Denim Drive and partnerships with Dress for Success. They offer free shipping and fast returns, encouraging customers to create an account and sign in for an enhanced experience. The website features a cart, account login, and options for returns and exchanges.

Website: www.universalstandard.com/
Social
Email ID: *****@universalstandard.net
Phone Number: +1 **********

Key Metrics

Founded Year

2015

Location

New York City, United States

Stage

Series A

Total Funding

$14M in 5 rounds

Latest Funding Round

Series A, Feb 23, 2018, $*****

Investors

Red Sea Ventures & 5 more

Ranked

3^rd among 27 active competitors

Employee Count

48 as on May 31, 2026

Investment & Acquisitions

Henning

Similar Companies

ELOQUII & 69 more

View Universal Standard's full profile

Universal Standard is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UNIVERSAL STANDARD INC. CIN: 82-4815445 , United States, Active	Feb 22, 2017	-	7 (As on Dec 31, 2020)	-

Universal Standard has raised a total funding of $14M over 5 rounds. Its first funding round was on Jun 30, 2016. Its latest funding round was a Series A round on Feb 23, 2018 for $*****. 3 investors participated in its latest round. Universal Standard has 5 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Universal Standard:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 23, 2018	3674587	Series A	3917466	8135334	3869324	5829690
Oct 23, 2017	1459478	Seed	2969696	8724918	1389332	4087021
Aug 03, 2017	5112815	Seed	1767647	9742784	5069862	Red Sea Ventures

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View details of Universal Standard's funding rounds and investors

The founders of Universal Standard are Polina Veksler and Alexandra Waldman. Polina Veksler is the CEO of Universal Standard.

Here are the details of Universal Standard's key team members:

Polina Veksler: Co-Founder & CEO of Universal Standard.
Contact Info: 1 email address
Alexandra Waldman: Co-Founder & Creative Director of Universal Standard.

View details of Universal Standard's Founder profiles and Board Members

Universal Standard's employee count trend

Universal Standard has 48 employees as of May 26. Here is Universal Standard's employee count trend over the years:

Employee count trend for Universal Standard

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Top competitors of Universal Standard include ELOQUII, Dia and CoEdition. Here is the list of Top 10 competitors of Universal Standard, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ELOQUII 2011, Columbus (United States), Acquired	Fashion-forward plus-size clothing retailer offering trendy styles and a perfect fit	$23.2M	Acton Capital, Greycroft & 29 others	58/100
2nd	Dia 2014, New York City (United States), Acquired	Plus-size clothing and personal styling service for women, sizes 10-32	$92.3M	Sequoia Capital, Union Square Ventures & 11 others	54/100
3rd	Universal Standard 2015, New York City (United States), Series A	Inclusive fashion brand offering stylish clothing in sizes 00-40	$14M	AA Sons, Stormbreaker & 4 others	47/100
4th	CoEdition 2017, New York City (United States), Series A	Online marketplace for women's plus-sized apparels	$12.8M	New Enterprise Associates, Primary Venture Partner ... & 7 others	39/100
5th	Ritera 2010, Brooklyn (United States), Unfunded	Online fashion brand offering a wide range of plus-size clothing and accessories for women	-	-	32/100
6th	Lurap 2015, Gurugram (India), Unfunded	Internet first brand of customized clothing for women	-	-	26/100
7th	Mahaya 2011, New York (United States), Deadpooled	Online retailer of apparel and accessories promoting self-acknowledgment and capabilities	-	Future Perfect Ventures, Cantora	26/100
8th	Alpine Parrot 2019, Pacific Grove (United States), Funding Raised	Internet-first brand offering outdoor apparel for women	-	R/GA Ventures, Commodity Project	25/100
9th	Shegul 2014, New York City (United States), Unfunded	Internet first brand of women apparel	-	-	24/100
10th	Mockingbird + Poppy 2016, United States, Unfunded	Internet-first brand offering plus-size clothing items	-	-	24/100