When was Whatfix founded?

Whatfix was founded in 2013 and raised its 1st funding round 1 year after it was founded.

Where is Whatfix located?

Whatfix is headquartered in San Jose, United States. It is registered at San Jose, California.

Who is the current CEO of Whatfix?

Khadim Hussain Ismail Batti of Whatfix. They have also founded 1 company and are angel investors in 15 startups, including SearchEnabler.

Which legal entities is Whatfix associated with?

Whatfix is associated with WHATFIX PRIVATE LIMITED and 3 others.

How many employees does Whatfix have?

As of May 31, 2026, the latest employee count at Whatfix is 1107.

Is Whatfix a funded company?

Whatfix is a funded company, having raised a total of $266M across 10 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 06, 2014.

How much is Whatfix worth?

The latest valuation of Whatfix is $***** as of Sep 19, 2024.

When was the latest funding round of Whatfix?

Whatfix's latest funding was a $***** Series E round on Sep 19, 2024, with participation from 2 investors. Its primary sector is Customer Success Management. In United States, the Customer Success Management sector has seen $596M in funding in 2026 to date.

What is the annual revenue of Whatfix?

Annual revenue of Whatfix is between ₹500 Cr and ₹1,000 Cr as on Mar 31, 2025

Where does Whatfix rank among its competitors?

Whatfix ranks 1st amongst 415 active competitors, of which 51 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Aligned, which secured $60M in Jul, 2026.

Who are the top competitors of Whatfix?

Whatfix's top competitors include Leanplum, WalkMe and True Fit. Among them, Aligned secured the most recent funding round in July, 2026.

Whatfix - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Developer of a digital adoption platform providing in-application user guidance. The platform offers tools for creating contextual guidance, analyzing user engagement, and replicating applications for training. It provides solutions for AI adoption, change acceleration, employee training, and user support. The platform supports workflow optimization and feature adoption across various industries.

Website: whatfix.com
Social
Email ID: *****@whatfix.com
Phone Number: +1 **********
Registered Address: San Jose, California

Key Metrics

Founded Year

2013

Location

San Jose, United States

Stage

Series E

Total Funding

$266M in 10 rounds

Latest Funding Round

Series E, Sep 19, 2024, $*****

Post Money Valuation

$***** as on Sep 19, 2024

Investors

Peak XV Partners & 38 more

Ranked

1^st among 415 active competitors

Annual Revenue

₹500 - ₹1,000 Cr as on Mar 31, 2025

Employee Count

1,107 as on May 31, 2026

Investment & Acquisitions

Leap & 3 more

Similar Companies

WalkMe & 143 more

View Whatfix's full profile

Whatfix is associated with 4 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Whatfix GmbH CIN: HRB125252 , Germany, Active	Jan 01, 2013	-	9 (As on Mar 31, 2024)
WHATFIX LIMITED CIN: 11996971 , United Kingdom, Active	May 14, 2019	-	9 (As on Mar 31, 2025)
WHATFIX PRIVATE LIMITED CIN: U72200KA2010PTC055487 , India, Active	Oct 14, 2010	₹500 - ₹1,000 Cr (As on Mar 31, 2025)	696 (As on Feb 01, 2026)
WHATFIX INC CIN: 611817053 , United States, Active	Dec 31, 1999	-	52 (As on Dec 31, 2024)	-

Whatfix has raised a total funding of $266M over 10 rounds. Its first funding round was on Oct 06, 2014. Its latest funding round was a Series E round on Sep 19, 2024 for $*****. 2 investors participated in its latest round. Whatfix has 21 institutional investors and 18 angel investors.

Here is the list of recent funding rounds of Whatfix:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 19, 2024	6165061	Series E	3265030	7624974	2744744	2856850
Jun 08, 2021	2612198	Series D	8065360	4243043	6017172	Eight Roads Ventures & 4 more
Feb 12, 2020	6587038	Series C	5861811	5511914	Peak XV Partners	Eight Roads Ventures & 4 more

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View details of Whatfix's funding rounds and investors

The founders of Whatfix are Khadim Hussain Ismail Batti, Namburu Maruthi Priya Kanyaka Vara Kumar, Jawahar Prasad Prasad Jayaprakash and Raghav Malik. Khadim Hussain Ismail Batti is the CEO of Whatfix.

Here are the details of Whatfix's key team members:

Khadim Hussain Ismail Batti: Co-Founder & CEO of Whatfix and founder of 1 other company. They are also an angel investor in 15 startups.
Contact Info: 2 phone numbers
Namburu Maruthi Priya Kanyaka Vara Kumar: Co-Founder & Head of R&D of Whatfix. They are also an angel investor in 6 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Jawahar Prasad Prasad Jayaprakash: Former Co-Founder of Whatfix. They serve on the board of 1 company.
Contact Info: 1 phone number
Raghav Malik: Co-Founder of Whatfix.

Whatfix's Board of Directors

Whatfix's board has 4 active members. Namburu Maruthi Priya Kanyaka Vara Kumar, Shweta Bhatia and Tejeshwi Sharma are part of team and Narendra Rathi is independent board member.

Here is the list of Whatfix's board of directors:

Name	Type	Representing	Status	Duration
Namburu Maruthi Priya Kanyaka Vara Kumar	Team	-	Current	15y 11m
lvwiieo	Team	-	Past	9y 1m
Shweta Bhatia	Investor	Eight Roads Ventures	Current	7y 6m
jvzfzct	Investor	iufmshs	Past	3y 7m
kalehdp	Independent board member	-	Past	6y 2m

View details of Whatfix's Founder profiles and Board Members

Whatfix's employee count trend

Whatfix has 1,107 employees as of May 26. Here is Whatfix's employee count trend over the years:

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Top competitors of Whatfix include Leanplum, WalkMe and True Fit. Here is the list of Top 10 competitors of Whatfix, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Whatfix 2013, San Jose (United States), Series E	Developer of a digital adoption platform providing in-application user guidance	$266M	Helion Venture Partners, Dragoneer Investment Group ... & 37 others	78/100
2nd	Leanplum 2012, San Francisco (United States), Acquired	Mobile A/B testing, personalization & analytics platform	$172M	Norwest, Shasta Ventures & 14 others	72/100
3rd	WalkMe 2011, San Francisco (United States), Acquired	Provider of digital adoption platform	$308M	Insight Partners, Vitruvian Partners & 13 others	71/100
4th	True Fit 2009, Boston (United States), Series C	Provider of an AI sizing platform for apparel and footwear retailers	$148M	Georgian, Jump Capital & 11 others	63/100
5th	BrainStorm 1995, American Fork (United States), Series A	Provider of software platforms for managing enterprise workforce behavior change	$16.4M	Kickstart Seed Fund, Square 1 Bank & 2 others	60/100
6th	Red Flag Alert 2004, Manchester (United Kingdom), Series A	Cloud based data management platform	$10.5M	Foresight Group, Foresight Group & 2 others	60/100
7th	Spekit 2018, Denver (United States), Series B	Provider of digital adoption and enablement platform	$62.8M	Craft Ventures, Renegade Partners & 9 others	58/100
8th	Skilljar 2013, Seattle (United States), Acquired	Cloud based customer onboarding and training platform	$53.1M	Shasta Ventures, Insight Partners & 5 others	58/100
9th	Aligned 2021, Boston (United States), Series B	Cloud based sales enablement tools and customer success management solutions for enterprises	$73.8M	PeakSpan Capital, JAL Ventures & 4 others	57/100
10th	SiteSpect 2004, Boston (United States), Acquired	Platform offering product management suite	$19.3M	Boathouse Capital, NewSpring	55/100

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Looking for more details on Whatfix's competitors? Click here to see the top ones

Founders own 7.33%, Funds (largest shareholder) own 75.10%, Angels own 1.45% and Other People own 8.49%. The net worth of Whatfix's founders is INR 501Cr as of Sep 19, 2024.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	7.33%	501Cr	7643177	1713838	7044267	1470438
Khadim Hussain Ismail Batti	2409068	5294606	2184777	5787347	5579714	6240333
Fund	75.10%	5,130Cr	4916324	6397294	1424604	1711889
SoftBank Vision Fund	1353703	6763578	6272606	8961583	1809565	1763228
Helion Venture Partners	4101133	9864846	8726941	3615190	6016864	3380394
Eight Roads Ventures	8494223	4303903	8478892	4176093	5495785	3764542
Stellaris Venture Partners	3840562	3601399	9368791	4161983	6493484	7775297
F-Prime Capital	6683	7813	7884	8917	4837	8777
Warburg Pincus	351	874	203	405	672	801
Angel	1.45%	128Cr	5	7	6	7
Other People	8.49%	49.3Cr	7717695	7135351	1654152	9138384
ESOP Pool	7.20%	492Cr	8523736	1775295	2580415	1971461
Other Investors	0.37%	25.4Cr	0	0	0	0
Total	99.94%	6,330Cr	6410937	4658073	9477426	9617327

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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.

Disclaimer

View more details of Whatfix's Shareholding

Whatfix has made 1 investments in companies including Skillate. Whatfix has also acquired 3 companies including Leap and NittioLearn.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 18, 2022	Acquisition	Leap	2017	San Jose (United States)
Aug 10, 2021	Acquisition	NittioLearn	2012	Bengaluru (India)
Oct 30, 2019	Acquisition	Airim	2017	Bengaluru (India)