When was Yoyo founded?

Yoyo was founded in 2007 and raised its 1st funding round 8 years after it was founded.

Where is Yoyo located?

Yoyo is headquartered in London, United Kingdom.

Which legal entities is Yoyo associated with?

Yoyo is associated with YOYO WALLET LIMITED.

How many employees does Yoyo have?

As of Dec 31, 2021, the latest employee count at Yoyo is 35.

Is Yoyo a funded company?

Yoyo is a funded company, having raised an undisclosed amount across 2 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on 2015.

How much is Yoyo worth?

The latest valuation of Yoyo is £***** as of Oct 18, 2021. This marks a decline of 34% from its peak valuation of £79.5M in Aug, 2013. This marks a decline of 34% from its peak valuation of £79.5M in Aug, 2013.

When was the latest funding round of Yoyo?

Yoyo's latest funding was a $***** Grant (prize money) round on Jan 26, 2017, with participation from 1 investor.

What is the annual revenue of Yoyo?

Annual revenue of Yoyo is £3.28M as on Dec 31, 2021.

Where does Yoyo rank among its competitors?

Yoyo ranks 145th amongst 761 active competitors, of which 96 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Blueshift, which secured $40M in Jan, 2024.

Who are the top competitors of Yoyo?

Yoyo's top competitors include Zeta Global, Capillary Technologies and Thanx. Among them, Blueshift secured the most recent funding round in January, 2024.

Yoyo - 2026 Company Profile, Team, Funding, Competitors & Financials

Yoyo is a funded company based in London (United Kingdom), founded in 2007 by Dave Nicholson and Eric Ho. It operates as a Provider of customer loyalty and rewards software for offline businesses. Yoyo has raised an undisclosed amount in funding, with a current valuation of £*****. The company has 761 active competitors, including 96 funded and 71 that have exited. Its top competitors include companies like Zeta Global, Capillary Technologies and Thanx.

Company Details

Provider of customer loyalty and rewards software for offline businesses. It offers a white-label rewards solution offered for customer loyalty, rewards, and ordering technology with EPOS integration. It also offers customer analytics, targeted campaigns, referral campaigns, customer segmentation, and more.

Website: yoyogroup.com
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Key Metrics

Founded Year

2007

Location

London, United Kingdom

Stage

Funding Raised

Latest Funding Round

Grant (prize money), Jan 26, 2017, $*****

Post Money Valuation

£***** as on Oct 18, 2021

Investors

Riese & Others & 2 more

Ranked

145^th among 761 active competitors

Annual Revenue

£3.28M as on Dec 31, 2021

Employee Count

35 as on Dec 31, 2021

Similar Companies

Zeta Global & 900 more

View Yoyo's full profile

Yoyo is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
YOYO WALLET LIMITED CIN: 8515940 , Germany, Active	May 02, 2013	$4.51M (As on Dec 31, 2021)	65 (As on Jan 31, 2020)

Yoyo has raised funding over 2 rounds. Its first funding round was on 2015. Its latest funding round was a Grant (prize money) round on Jan 26, 2017 for $*****. 1 investor participated in its latest round. Yoyo has 3 institutional investors.

Here is the list of recent funding rounds of Yoyo:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 26, 2017	2905375	Grant (prize money)	9615173	6030328	1176214	9896949
2015	3630	Grant (prize money)	9122	9510	1239	Europa

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View details of Yoyo's funding rounds and investors

The founders of Yoyo are Dave Nicholson and Eric Ho.

Here are the details of Yoyo's key team members:

Dave Nicholson: COO and Co-founder. Exit to SaltPay.co of Yoyo.
Eric Ho: Co-Founder of Yoyo.

View details of Yoyo's Founder profiles and Board Members

Yoyo's employee count trend

Yoyo has 35 employees as of Dec 21. The total employee count is 46.0% lower than what it was in Dec 20. Here is Yoyo's employee count trend over the years:

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Top competitors of Yoyo include Zeta Global, Capillary Technologies and Thanx. Here is the list of Top 10 competitors of Yoyo, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, GPI Capital & 15 others	84/100
2nd	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
3rd	Thanx 2012, San Francisco (United States), Series C	Provider of loyalty management solution for offline stores	$23.1M	Sequoia Capital, Icon Ventures & 9 others	76/100
4th	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, LINE Corporation & 25 others	76/100
5th	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	73/100
6th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Silver Lake & 28 others	72/100
7th	Blueshift 2014, San Francisco (United States), Series C	AI-enabled marketing automation platform	$57.6M	Storm Ventures, New Enterprise Associates ... & 17 others	71/100
8th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	71/100
9th	Nosto 2011, Helsinki (Finland), Series B	SaaS-based personalized product recommendation solution for online retailers	$32.8M	OpenOcean, Wellington Partners Venture Capital ... & 14 others	69/100
10th	Movable Ink 2010, New York City (United States), Acquired	Email marketing solutions for businesses	$97.3M	Contour Venture Partners, SLW & 12 others	67/100
145th	Yoyo 2007, London (United Kingdom), Funding Raised	Provider of customer loyalty and rewards software for offline businesses	-	Riese & Others, Europa & 1 others	35/100