How many total AdTech companies are there in Europe?

As of July 2026, Europe has 2216 active AdTech companies.

How many AdTech companies in Europe are funded?

As of July 2026, 716 companies have received funding in this sector.

What is the total funding raised by AdTech companies in Europe?

AdTech companies in Europe have collectively raised $3.41B in funding till date.

Who are the top investors in AdTech companies in Europe?

The top investors in AdTech companies in Europe by number of investments are Accel and Lightspeed Venture Partners.

Which is the highest funded AdTech company in Europe?

As of July 2026, Seedtag has raised $299M in funding, highest among the funded AdTech companies in Europe.

List of 3,102 AdTech Startups in Europe & Market Trends (Jul 2026)

1. Criteo

Provider of commerce media platform connecting marketers and media owners. The platform aims to deliver consumer experiences from product discovery to purchase. It offers advertising solutions for performance and retail media. The company provides tools for customer acquisition, retention, and retargeting. It also offers video advertising and cross-channel campaign management.

Key facts about Criteo

Founded Year: 2005
Location: Paris (France)
Stage: Public
Total Funding till date: $60M
Investors: Bessemer Venture Partners, SoftBank Capital and 11 Others
Latest Funding Round: Series D, Sep 25, 2012, $*****
Tracxn Score: 76/100 What is this?
Competitors Rank: 1 of 289 Competitors

2. SuperAwesome

SuperAwesome is Ad platform for a kid-safe programmatic ad. It enables safe, digital engagement with the global under-13/16 audience. It can be used by brands and content-owners to safely engage digital media with kids. The product offered by the company are AwesomeAds for content owners and advertisers. It is a kid-safe ad platform. The company also offers PopJam which is social content tools for U13 engagement, Kidfluencer for kid-safe influencer marketing, and Kids Web Services which is a cloud-based tool for creating safe sites, apps, and digital experiences for kids.

Key facts about SuperAwesome

Founded Year: 2013
Location: London (United Kingdom)
Stage: Acquired
Total Funding till date: $58M
Investors: Isomer Capital, M12 and 45 Others
Latest Funding Round: Series C, Jan 27, 2020, $*****
Tracxn Score: 74/100 What is this?
Competitors Rank: 1 of 2,051 Competitors

View full list of companies in this sector

3. Acast

Podcast creation and management solutions. It is a podcast aggregator that enables users to follow, share and connect with podcasters around the world. It allows advertisers to deliver their ads in any podcast listening app and reach the target audience. It allows to convert of audio to video to share the podcast across social channels.

Key facts about Acast

Founded Year: 2014
Location: Stockholm (Sweden)
Stage: Public
Total Funding till date: $84.6M
Investors: Moor Holding, Första AP-fonden and 14 Others
Latest Funding Round: Series C, Jul 08, 2020, $*****
Tracxn Score: 71/100 What is this?
Competitors Rank: 1 of 436 Competitors

4. Ogury

Cloud-based mobile advertising data management platform provider. The product offered by the company is an AI mobile advertising engine that delivers precision, sustainability, and privacy protection within one technology stack. The features of the product include audience data analysis and management, audience qualification surveys, visual insights, integration with technology stacks, brand protection against toxic data, protection from inappropriate content and fraud, etc. The clients of the company include IBM, VOLVO, McDonald’s, etc.

Key facts about Ogury

Founded Year: 2014
Location: London (United Kingdom)
Stage: Series C
Total Funding till date: $116M
Investors: Idinvest Partners, Ventech and 9 Others
Latest Funding Round: Series C, Dec 05, 2019, $*****
Tracxn Score: 70/100 What is this?
Competitors Rank: 1 of 11 Competitors

5. Smartly.io

Provider of an AI advertising platform for cross-channel campaign management. The platform offers tools for creative design, media optimisation, and campaign intelligence. It enables users to build, personalise, and scale creative content across various platforms. The platform supports agency, performance, brand, and creative teams. It also provides solutions for social media, conversational commerce, connected TV, open web, and video advertising.

Key facts about Smartly.io

Founded Year: 2013
Location: Helsinki (Finland)
Stage: Acquired
Total Funding till date: $22.8M
Investors: Highland Europe, Lifeline Ventures and 1 Other
Latest Funding Round: Series B, Sep 19, 2017, $*****
Tracxn Score: 70/100 What is this?
Competitors Rank: 7 of 1,564 Competitors

Access the full list of 3,102 AdTech Startups in Europe

Companies founded year-on-year in the AdTech sector in Europe

17 new startups have been founded so far in 2026 in the AdTech sector in Europe. 208 AdTech startups in Europe were founded in 2019 - this is the most number of startups founded in any year in the last 10 years.

Total Number of Companies

Year	No. of companies
2026	17
2025	13
2024	40
2023	92
2022	77
2021	118
2020	179
2019	208
2018	193
2017	202

Stage-wise distribution of AdTech sector companies in Europe

Out of the total 3,102 AdTech companies in Europe, 716 have secured funding. Among them, 423 have reached Series A or higher, and 355 to Series B or beyond.

Founded - 3,102

Funded - 716

Series A+ - 423

Series B+ - 355

Series C+ - 337

Company Stage	No. of companies
Founded	3,102
Funded	716
Series A+	423
Series B+	355
Series C+	337

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Total funding year-on-year in the AdTech sector in Europe

The AdTech sector in Europe saw a total funding of more than $1.89B in the last 10 years. The most amount of funding was in 2022 at more than $540M. There has been a total funding of $36.6M in 2026 till date.

Total Funding

Year	Total Funding
2026	$36.6M
2025	$112M
2024	$74.2M
2023	$51.4M
2022	$540M
2021	$231M
2020	$204M
2019	$219M
2018	$263M
2017	$154M

Recent Funding Rounds in AdTech in Europe

In the year 2026, till June 2026, AdTech companies in Europe have raised $36.4M in equity funding across 9 rounds. In the same period last year (i.e. till June 2025), AdTech companies in Europe had raised $68M across 12 rounds. So, 2026 has seen a 46.4% drop in funding in AdTech companies in Europe as compared to 2025.

Here are some recent, important funding rounds in AdTech companies in Europe:

Company	Round Raised	Amount Raised	Funding Date	Investors
Covatic	Series A	3760	Jun 25, 2026	Creative UK and 2 more
Concord	Seed	9913	Jun 23, 2026	Superscout and 7 more
Roqad	Series B	8356	Jun 18, 2026	-
Adomate	Seed	1423	Jun 18, 2026	Angelwise and 7 more
Mediads	Seed	7105	May 19, 2026	Seventure Partners and 1 more

See a more detailed list of funding rounds

Accel is the top investor in AdTech companies in Europe based on number of companies invested.

Here are some top investors in AdTech companies in Europe:

Investor	Location	Top Portfolio Companies
Accel	Palo Alto (United States)	Qriously
Lightspeed Venture Partners	Menlo Park (United States)	Ebuzzing
General Catalyst	Cambridge (United States)	-
Index Ventures	London (United Kingdom)	Criteo, Castle and Teemo
New Enterprise Associates	Menlo Park (United States)	-

See a more detailed list of investors

In the year 2026, till July 2026, 5 acquisitions happened in AdTech sector in Europe. Last year, in 2025, a total of 11 acquisitions happened in AdTech sector in Europe.

Here are some recent, important acquisitions in AdTech sector in Europe:

Company	Acquisition Type	Acquisition Date	Acquirers
In-Store Media	Business Acquisition	Jul 27, 2026	Vusion HD
retailmediatools	Business Acquisition	Jul 15, 2026	ZetaDisplay
Uptmz	Business Acquisition	May 30, 2026	-
DailyClicks	Business Acquisition	Apr 16, 2026	Realry
Partnerbrite	Business Acquisition	Jan 28, 2026	WSC Sports

See a more detailed list of acquisitions

Acquisition trends in AdTech sector in Europe

Here are the acquisition trends in AdTech sector in Europe:

Total Number of Acquisitions

Year	No. of companies
2026	5
2025	11
2024	12
2023	17
2022	17
2021	31
2020	17
2019	18
2018	14
2017	16

In the year 2025, till November 2025, 1 IPO happened in AdTech sector in Europe.

Here are some recent, important IPOs in AdTech sector in Europe:

Company	IPO Date	Exchange Symbol
Acast	Nov 20, 2025	Stockholm Stock Exchange (STO)
Dianomi	May 24, 2021	London Stock Exchange (LSE)
Azerion	Mar 29, 2021	Euronext Exchange (Euronext)
Azerion	Mar 26, 2021	Amsterdam stock exchange (AMS)
2Performant	Dec 01, 2020	Bucharest Stock Exchange (BVB)

See a more detailed list of IPOs

Companies founded by alumni from top colleges in the AdTech in Europe

Most number of AdTech startups in Europe have been founded by alumni from University of Cambridge, University College London and University of Oxford.

College	No. of companies
University of Cambridge	12
University College London	7
University of Oxford	7
Aalto University	4
Bocconi University	4
HEC Paris	4
Harvard University	4
London School of Economics and Political Science	4
Imperial College London	3
Stanford University	3

Total funding in AdTech companies founded by alumni from top colleges in Europe

In the last 10 years, Aalto University graduates' AdTech companies in Europe have raised the most funding among top colleges. University of Oxford alumni are second, and University of Manchester alumni are third.

College	Total Funding
Aalto University	$172M
University of Oxford	$164M
University of Manchester	$130M
Imperial College London	$116M
RWTH Aachen University	$103M
Stanford University	$66.8M
University of Cambridge	$47.7M
London School of Economics and Political Science	$32.7M
HEC Paris	$28.8M
Harvard Business School	$17M