About SaaS sector in Amsterdam, Netherlands
The SaaS sector in Amsterdam, Netherlands comprises 1.23K companies, including 349 funded companies having collectively raised $9.33B in venture capital money and private equity. Out of these, 170 are Series A+ funded, and 11 have achieved unicorn status.
SaaS sector in Amsterdam, Netherlands has seen 78 acquisitions and 20 IPOs. This represents almost 8.0% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.
This sector includes companies providing cloud-based, multi-tenant and subscription or on-demand B2B software applications.
All B2B software that offers cloud-based, multi-tenant solutions for business functions like Marketing, HR, Sales, Business Intelligence, etc are included in this sector. 1. All On-premise B2B software are excluded. 2. All companies that do not offer their own proprietary software are excluded. 3. Services and Consulting firms are also excluded. 4. Resellers are also excluded.
Top SaaS Companies in Amsterdam, Netherlands
There are 1,232 SaaS startups in Amsterdam, Netherlands which include PayU, Adyen, Remote, Amplitude, WeTransfer. Out of these, 349 startups are funded, with 170 having secured Series A+ funding, and 11 achieving unicorn status.
Over the past 10 years, an average of 61 new companies have been launched annually. Notably, several of these startups have been founded by alumni of INSEAD, London Business School (LBS) and Massachusetts Institute of Technology.
Here is the list of top SaaS startups in Amsterdam, Netherlands
1. PayU
Provider of online payment processing and credit solutions for business markets. It offers a global payment platform enabling merchants to accept payments across various regions, utilizing a single API with integrated optimization and security features. The platform supports a wide array of online payment methods, catering to both small and medium-sized businesses (SMBs) and enterprises. Additionally, it provides credit products, including buy now, pay later (BNPL) and installment payment options. The company also offers value-added services such as payment security tools and fraud protection. Its resources include a blog and knowledge hub focused on payments, fintech, and financial inclusion.
Key facts about PayU
- Founded Year: 2002
- Location: Amsterdam (Netherlands)
- Stage: Series C
- Total Funding till date: $35.1M
- Investors: Naspers, Prosus and 4 Others
- Latest Funding Round: Series C, Jul 15, 2025, $*****
- Tracxn Score: 83/100 What is this?
- Competitors Rank: 2 of 6,053 Competitors
2. Adyen
Payment issuance and processing solutions for businesses. The company serve as an issuer processor for enabling payments such as online payments, POS-based payments, issuing virtual and physical cards, and more. It also provides risk management, revenue optimization, customer insights, and more.
Key facts about Adyen
- Founded Year: 2006
- Location: Amsterdam (Netherlands)
- Stage: Public
- Total Funding till date: $266M
- Investors: Iconiq Capital, Index Ventures and 14 Others
- Latest Funding Round: Series C, Sep 30, 2015, $*****
- Tracxn Score: 81/100 What is this?
- Competitors Rank: 5 of 3,945 Competitors
3. Remote
Cloud-based HR software for distributed teams. The platform offers features such as contractor management, employment, payroll, IP protection, and security & compliance. It is a tool available on the subscription-based pricing model.
Key facts about Remote
- Founded Year: 2019
- Location: Amsterdam (Netherlands)
- Stage: Series C
- Total Funding till date: $506M
- Investors: SoftBank Vision Fund, Sequoia Capital and 27 Others
- Latest Funding Round: Series C, Apr 05, 2022, $*****
- Tracxn Score: 80/100 What is this?
4. Amplitude
Cloud based product analytics software. The platform helps companies leverage data to streamline user growth. It enables users to analyze and visualize the customer data to understand the customer journeys. The platform provides a report with product insights to support the decision making process. It integrates with tableau, chartio, looker, periscope, and other tools for data visualization.
Key facts about Amplitude
- Founded Year: 2012
- Location: San Francisco (United States)
- Stage: Public
- Total Funding till date: $336M
- Investors: Sequoia Capital, Y Combinator and 35 Others
- Latest Funding Round: Grant (prize money), Jan 01, 2023, $*****
- Tracxn Score: 79/100 What is this?
- Competitors Rank: 3 of 474 Competitors
5. WeTransfer
WeTransfer is a cloud-based file transfer software tool. The web-based tool enables users to send files of larger sizes up to 20 GB. The web app enables users to share URLs, files, documents, etc., from third-party platforms like Slack, Chrome, Sketch, Firefox, etc.
Key facts about WeTransfer
- Founded Year: 2009
- Location: Amsterdam (Netherlands)
- Stage: Acquired
- Total Funding till date: $63.8M
- Investors: HPE Growth, Highland Capital Partners and 2 Others
- Latest Funding Round: Series B, Aug 19, 2019, $*****
- Tracxn Score: 75/100 What is this?
- Competitors Rank: 1 of 1,436 Competitors
Companies founded year-on-year in the SaaS sector in Amsterdam
101 SaaS startups in Amsterdam were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | 17 |
2024 | 53 |
2023 | 71 |
2022 | 59 |
2021 | 62 |
2020 | 101 |
2019 | 89 |
2018 | 75 |
2017 | 84 |
Stage-wise distribution of SaaS sector companies in Amsterdam
Out of the total 1,232 SaaS companies in Amsterdam, 349 have secured funding. Among them, 170 have reached Series A or higher, and 129 to Series B or beyond.
Founded - 1,232
Funded - 349
Series A+ - 170
Series B+ - 129
Series C+ - 115
Company Stage | No. of companies |
|---|---|
Founded | 1,232 |
Funded | 349 |
Series A+ | 170 |
Series B+ | 129 |
Series C+ | 115 |
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Funding Trends in the SaaS sector in Amsterdam
Total funding year-on-year in the SaaS sector in Amsterdam
The SaaS sector in Amsterdam saw a total funding of more than $8.17B in the last 10 years. The most amount of funding was in 2021 at more than $2.15B.
- Total Funding
Year | Total Funding |
|---|---|
2025 | $1.46B |
2024 | $1.2B |
2023 | $253M |
2022 | $1.35B |
2021 | $2.15B |
2020 | $526M |
2019 | $248M |
2018 | $731M |
2017 | $149M |
Recent Funding Rounds in SaaS in Amsterdam
In the year 2025, till December 2025, SaaS companies in Amsterdam have raised $460M in equity funding across 38 rounds.
In the same period last year (i.e. till December 2024), SaaS companies in Amsterdam had raised $402M across 22 rounds.
So, 2025 has seen a 14.64% rise in funding in SaaS companies in Amsterdam as compared to 2024.
Here are some recent, important funding rounds in SaaS companies in Amsterdam:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 7935 | Dec 03, 2025 | and 6 more | |
Seed | 9121 | Nov 17, 2025 | ||
Seed | 5598 | Nov 06, 2025 | ||
Series B | 6930 | Nov 03, 2025 | ||
Series A | 9796 | Oct 23, 2025 |
Top Investors in SaaS in Amsterdam
Plug and Play Tech Center is the top investor in SaaS companies in Amsterdam based on number of companies invested.
Here are some top investors in SaaS companies in Amsterdam:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Sunnyvale (United States) | ||
New York City (United States) | ||
Stockholm (Sweden) | ||
New York City (United States) | - | |
Fort Worth (United States) | - |
M&A activity in SaaS sector in Amsterdam
In the year 2025, till October 2025, 8 acquisitions happened in SaaS sector in Amsterdam. Last year, in 2024, a total of 7 acquisitions happened in SaaS sector in Amsterdam.
Here are some recent, important acquisitions in SaaS sector in Amsterdam:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Oct 09, 2025 | ||
Business Acquisition | Oct 06, 2025 | ||
Business Acquisition | Jul 28, 2025 | ||
Business Acquisition | Jul 25, 2025 | ||
Business Acquisition | Jul 11, 2025 |
Acquisition trends in SaaS sector in Amsterdam
Here are the acquisition trends in SaaS sector in Amsterdam:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | 8 |
2024 | 7 |
2023 | 9 |
2022 | 11 |
2021 | 11 |
2020 | 7 |
2019 | 3 |
2018 | 1 |
2017 | 5 |
IPOs in SaaS in Amsterdam
In the year 2024, till October 2024, 1 IPO happened in SaaS sector in Amsterdam.
Here are some recent, important IPOs in SaaS sector in Amsterdam:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Oct 25, 2024 | National Association of Securities Dealers Automated Quotations (NASDAQ), Frankfurt Stock Exchange (FRA) | |
Sep 28, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Jun 13, 2018 | Euronext Exchange (Euronext) | |
Jan 28, 2011 | New York Stock Exchange (NYSE) | |
May 27, 2005 | Euronext Exchange (Euronext) |
Colleges which produce the most SaaS companies in Amsterdam
Companies founded by alumni from top colleges in the SaaS in Amsterdam
Most number of SaaS startups in Amsterdam have been founded by alumni from INSEAD, London Business School (LBS) and Massachusetts Institute of Technology.
College | No. of companies |
|---|---|
INSEAD | 8 |
London Business School (LBS) | 4 |
Massachusetts Institute of Technology | 4 |
University College London | 4 |
University of Amsterdam | 4 |
Cornell University | 2 |
Harvard University | 2 |
IIT Delhi | 2 |
University of California (Berkeley) | 2 |
University of Cambridge | 2 |
Total funding in SaaS companies founded by alumni from top colleges in Amsterdam
In the last 10 years, University of Amsterdam graduates' SaaS companies in Amsterdam have raised the most funding among top colleges. University College London and University of Pennsylvania alumni are second.
College | Total Funding |
|---|---|
University of Amsterdam | $775M |
University College London | $513M |
University of Pennsylvania | $513M |
Wharton School | $513M |
Carnegie Mellon University | $446M |
Massachusetts Institute of Technology | $338M |
Stanford University | $337M |
Yale University | $236M |
University of Cambridge | $81.2M |
Columbia Business School | $54.5M |
Top News in SaaS in Amsterdam
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ITG's Storyteq recognized as a Gartner Leader in Digital Asset Management(DAM)PR Newswire•Nov 12, 2025•Storyteq
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Amplitude Integrates with GitHub for AI-Powered Product DevelopmentDEVOPSdigest•Oct 29, 2025•GitHub, Amplitude
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AI infrastructure company Nebius to raise $3 billion to fuel growthThe Star Online•Sep 10, 2025•Nebius, Microsoft, Goldman Sachs, Morgan Stanley and 2 others
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Dobbies Garden Centres partners with Adyen for unified commerce payments solutionRetail Technology Innovation Hub•Sep 08, 2025•Dobbies Garden Centres, Adyen, LVMH
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Paradies Lagardère partners with TruRating for consumer intelligence and analytics platformRetail Technology Innovation Hub•Aug 28, 2025•Paradies Lagardère, truRating, Adyen
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Joe & The Juice partners with Adyen to enhance in-store payments and customer experienceRetail Technology Innovation Hub•Jul 16, 2025•Joe's Jeans, Adyen
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