When was Ada founded?

Ada was founded in 2016 and became a unicorn in 2021.

Where is Ada located?

Ada is headquartered in Toronto, Canada. It is registered at 371 Front Street West, Suite 314, Toronto.

How many employees does Ada have?

As of May 31, 2026, the latest employee count at Ada is 748.

Is Ada a funded company?

Ada is a funded company, having raised a total of $200M across 7 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on Nov 2016.

How much is Ada worth?

The latest valuation of Ada is $1.2B as of May 07, 2021.

When was the latest funding round of Ada?

Ada's latest funding was a $1.75M Grant (prize money) round on Mar 04, 2025, with participation from 1 investor. Its primary sector is Generative AI. Globally, the Generative AI sector has seen $263B in funding in 2026 to date.

Is Ada a Generative AI company?

The primary sectors of Ada are Generative AI, Customer Service Software, Chatbots, Agentic AI and Artificial Intelligence.

Where does Ada rank among its competitors?

Ada ranks 16th amongst 1998 active competitors, of which 228 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Gradient Labs, which secured $13M in Jun, 2026.

Who are the top competitors of Ada?

Ada's top competitors include HubSpot, Forethought AI and Decagon. Among them, Gradient Labs secured the most recent funding round in June, 2026.

Ada - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Ada operate in

Ada serves in the High Tech, Native AI market segments.The primary business model of Ada are:

Company Details

AI platform for text based customer support. The platform helps organizations manage customer conversations across different industries through written communication. It supports handling inquiries, responses, and ongoing support interactions within a centralized online system.

Website: ada.cx
Social
Phone Number: +1 **********
Registered Address: 371 Front Street West, Suite 314, Toronto

Key Metrics

Founded Year

2016

Location

Toronto, Canada

Stage

Series C

Total Funding

$200M in 7 rounds

Latest Funding Round

Grant (prize money), Mar 04, 2025, $1.75M

Post Money Valuation

$1.2B as on May 07, 2021

Investors

Accel & 22 more

Ranked

16^th among 1998 active competitors

Employee Count

748 as on May 31, 2026

Similar Companies

HubSpot & 2731 more

View Ada's full profile

Ada is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Ada Support Inc. CIN: 14722728 , Canada, Active	Feb 01, 2023	-	-	-

Ada has raised a total funding of $200M over 7 rounds. Its first funding round was on Nov 2016. Its latest funding round was a Grant (prize money) round on Mar 04, 2025 for $1.75M. 1 investor participated in its latest round. Ada has 19 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Ada:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 04, 2025	$1.75M	Grant (prize money)	-	-	-	FedDev Ontario
Jan 24, 2022	Undisclosed	Angel	-	-	Ramen Ventures	-
May 07, 2021	$130M	Series C	$1.2B	-	Spark Capital	Tiger Global Management, Accel, Bessemer Venture Partners, Version One Ventures, FirstMark, Boris Wertz

Access funding benchmarks and valuations. Sign up today!

View details of Ada's funding rounds and investors

The founders of Ada is David Hariri. Mike Murchison is the CEO of Ada.

Here are the details of Ada's key team members:

David Hariri: Co-Founder of Ada and founder of 1 other company.
Contact Info: 4 email addresses

View details of Ada's Founder profiles and Board Members

Ada's employee count trend

Ada has 748 employees as of May 26. Here is Ada's employee count trend over the years:

Uncover Ada's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Ada include HubSpot, Forethought AI and Decagon. Here is the list of Top 10 competitors of Ada, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HubSpot 2005, Cambridge (United States), Public	Provider of a platform offering marketing, sales, and customer service software	$101M	Cross Creek, Google Ventures & 22 others	88/100
2nd	Forethought AI 2017, San Francisco (United States), Acquired	Provider of an AI platform for customer support and service teams	$117M	New Enterprise Associates, Blue Cloud Ventures ... & 34 others	72/100
3rd	Decagon 2023, San Francisco (United States), Series D	AI-powered customer experience platform	$481M	Accel, Andreessen Horowitz & 25 others	72/100
4th	Sierra 2023, San Francisco (United States), Series E	A conversational AI platform that helps businesses to build customer experiences	$1.58B	Greenoaks, Google Ventures & 5 others	71/100
5th	EliseAI 2017, New York City (United States), Series E	Offering conversational AI platforms	$392M	Sapphire Ventures, Andreessen Horowitz & 18 others	71/100
6th	Front 2013, San Francisco (United States), Series D	Provider of a customer service platform with AI-powered support tools	$204M	Sequoia Capital, Y Combinator & 41 others	70/100
7th	Lucidworks 2007, San Francisco (United States), Series F	Provider of AI-powered search and discovery platform for digital experiences	$218M	Granite Ventures, Walden International & 10 others	69/100
8th	Lorikeet 2023, San Francisco (United States), Series A	AI-powered customer support platform	$49M	QED Investors, Blackbird Ventures & 9 others	69/100
9th	LivePerson 1995, New York City (United States), Acquired	Provider of conversational AI platform for digital customer and agent experiences	-	Alpha Venture Partners, JANA Partners & 10 others	68/100
10th	Gradient Labs 2023, London (United Kingdom), Series A	AI agents to automate manual and repetitive tasks	$30M	LocalGlobe, CommerzVentures & 16 others	68/100
16th	Ada 2016, Toronto (Canada), Series C	AI platform for text based customer support	$200M	Accel, Spark Capital & 21 others	65/100