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Apptus - About the company

Apptus is an acquired company based in Lund (Sweden), founded in 2000. It operates as a Personalisation software for ecommerce. Apptus has raised an undisclosed amount in funding from Thoma Bravo. The company has 1359 active competitors, including 241 funded and 167 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Apptus Technologies specializes in personalization in data driven e-commerce. Its flagship product Apptus eSales uses big data with predictive analysis and real time processing to analyse the customer behavior and adapts stores in real time to deliver a truly relevant and personalised shopping experience. The company has won Innovation Grant from Vinnova, the Swedish Innovation Agency.
Website
apptus.com
Social
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Key Metrics
Founded Year
2000
Location
Lund, Sweden
Stage
Acquired
Investors
Ranked
Employee Count
51 - 200 as on Jul 01, 2024
Similar Companies
Exit Details
Acquired by Voyado (Dec 07, 2021)

Apptus's acquisition details

Apptus got acquired by Voyado on Dec 07, 2021.
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Apptus's funding and investors

Apptus has raised funding over 3 rounds. Its first funding round was on Sep 24, 2007. Its latest funding round was a Unattributed round on Oct 10, 2018 for $*****. 1 investor participated in its latest round. Apptus has 5 institutional investors.

Here is the list of recent funding rounds of Apptus:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 10, 2018
8761876
Unattributed
8714710
2519837
9929700
1111491
Jul 07, 2015
2913344
Grant (prize money)
9295949
6127902
9500651
Sep 24, 2007
8437775
Unattributed
9612198
1987444
1776504
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Apptus' founders and board of directors

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Apptus' employee count trend

Apptus has 51 - 200 employees as of Jul 24. Here is Apptus's employee count trend over the years:
Employee count trend for Apptus
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Apptus's Competitors and alternates

Top competitors of Apptus include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Apptus, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
82/100
2nd
Personalized marketing tools for e-commerce businesses
$488M
73/100
3rd
Logo for Riskified
Riskified
2013, New York City (United States), Public
AI-based payment fraud prevention solutions for e-commerce solution
$232M
73/100
4th
Logo for CommerceIQ
CommerceIQ
2012, Mountain View (United States), Series D
Provider of unified AI platform for retail ecommerce sales and optimization
$196M
71/100
5th
Logo for Signifyd
Signifyd
2011, Palo Alto (United States), Series E
Provider of fraud prevention and payment validation for online retailers
$394M
70/100
6th
Logo for Magnetic
Magnetic
2008, New York City (United States), Acquired
Search retargeting platform
$47.8M
69/100
7th
Logo for Bango
Bango
1999, Cambridge (United Kingdom), Public
Provider of marketing solutions for e-commerce businesses
-
68/100
8th
Logo for Emotive
Emotive
2018, Los Angeles (United States), Acquired
SMS marketing solution provider
$73.9M
68/100
9th
Logo for Nitro Commerce
Nitro Commerce
2023, Gurugram (India), Series A
Developer of software tools for managing online commerce business operations
$6.91M
68/100
10th
Logo for Monetate
Monetate
2008, Philadelphia (United States), Acquired
Platform offering end to end personalized solution for businesses
$43.9M
67/100
225th
Logo for Apptus
Apptus
2000, Lund (Sweden), Acquired
Personalisation software for ecommerce
-
35/100
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Apptus's Investments and acquisitions

Apptus has made no investments or acquisitions yet.

Reports related to Apptus

Here is the latest report on Apptus's sector:

News related to Apptus

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FAQs about Apptus

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