Attraqt - About the company
Attraqt is an acquired company based in London (United Kingdom), founded in 2002. It operates as a Provider of AI-based visual merchandising, site search, and product recommendation services. Attraqt has raised an undisclosed amount in funding, with last known valuation of $*****. The company has 1449 active competitors, including 253 funded and 163 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.
Company Details
Provider of AI-based visual merchandising, site search, and product recommendation services. It facilitates sales growth for online retailers by focusing on conversion rates and the use of traditional creative merchandising techniques in the online environment.
- Website
- attraqt.com
- Social
- Registered Address
- CivilsDaily IAS, 1 & 5 LGF, Apsara Arcade, Pusa Rd Next to Gate No.7 Karol Bagh Metro, Raji, nder Nagar, New Delhi, New Delhi, Delhi, India, 110060
Key Metrics
Founded Year
2002
Location
London, United Kingdom
Stage
Acquired
Latest Funding Round
Last Known Valuation
$***** as on Nov 24, 2022
Investors
Ranked
206th among 1449 active competitors
Annual Revenue
$1M - $10M as on Dec 31, 2016
Employee Count
92 as on May 31, 2026
Investment & Acquisitions
Exit Details
Acquired by CrownPeak (Sep 29, 2022)
Legal entities associated with Attraqt
Attraqt is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ATTRAQT GROUP PLC CIN: 08904529 , Germany, Active | $1M - $10M (As on Dec 31, 2016) | 159 (As on Dec 31, 2020) | ||
APEIROGON TECHNOLOGIES PRIVATE LIMITED CIN: U74999DL2016PTC289318 , India, Active | Jan 05, 2016 | 0 - ₹10 Cr (As on Mar 31, 2025) | 33 (As on Aug 31, 2025) |
Attraqt's acquisition details
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Attraqt's funding and investors
Attraqt has raised funding over 1 round. Its latest funding round was a Post IPO round on Nov 12, 2015 for $*****. 1 investor participated in its latest round. Attraqt has 5 institutional investors.
Here is the list of recent funding rounds of Attraqt:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 12, 2015 | 2612984 | Post IPO | 1829397 | 5881874 | 8813295 | 4539841 |
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Attraqt's founders and board of directors
Founder? Claim ProfileAttraqt's employee count trend
Attraqt has 92 employees as of May 26. Here is Attraqt's employee count trend over the years:
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Attraqt's Competitors and alternates
Top competitors of Attraqt include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Attraqt, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 82/100 | |
2nd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
3rd |  Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
4th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
6th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 69/100 | |
7th |  Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
8th |  Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $6.95M | 68/100 | |
9th |  Emotive 2018, Los Angeles (United States), Acquired | SMS marketing solution provider | $73.9M | 68/100 | |
10th | Monetate 2008, Philadelphia (United States), Acquired | Platform offering end to end personalized solution for businesses | $43.9M | 67/100 | |
206th | Attraqt 2002, London (United Kingdom), Acquired | Provider of AI-based visual merchandising, site search, and product recommendation services | - | 37/100 |
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Attraqt's Latest cap tables and shareholding
Founders (largest shareholder) own 75.52%, Funds own 18.67%, Angels own 1.84% and Other People own 3.97%. The net worth of Attraqt's founders is INR 21.4Cr as of Dec 14, 2020.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 75.52% | 21.4Cr | 2242837 | 5337418 | 1971862 | 8804448 |
Fund | 18.67% | 5.29Cr | 5493989 | 7745514 | 9602293 | 6869516 |
Angel | 1.84% | 52.2L | 1 | 5 | 2 | 8 |
Other People | 3.97% | 1.13Cr | 529 | 959 | 830 | 409 |
Total | 100.00% | 28.3Cr | 5296087 | 7058597 | 7520623 | 2216323 |
To unlock detailed Cap Table of Attraqt Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Attraqt's Shareholding
Attraqt's Investments and acquisitions
Attraqt has acquired 2 companies including Fredhopper and Fredhopper. Attraqt has not made any investments as of now.Reports related to Attraqt
Here is the latest report on Attraqt's sector:
News related to Attraqt
Filter this list•
Attraqt GBP63.2 million buyout by Crownpeak given green lightMorningstar•Nov 24, 2022•CrownPeak, Attraqt
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Aegean Bidco Limited’s £63.2 Million Recommended Cash Offer for Attraqt Group plcGlobal Legal Chronicle•Oct 12, 2022•Attraqt
•
Attraqt unanimously backs GBP63.2 million Crownpeak takeover offerMorningstar•Sep 29, 2022•Attraqt, CrownPeak, ilumino
•
Attraqt 1H Pretax Loss Widened As a result of Funding, Difficult Marketinvestidollar.com•Sep 29, 2022•Attraqt
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Atwater spends $1M on facility upgrades, fermentation scientist to brew more complex beersGrand Rapids Business Journal•Sep 21, 2022•Thomas, Attraqt
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LiveArea and Attraqt Partner to Deliver Enhanced AI-Powered Solutions for Composable CommerceMarTech Series•Jan 21, 2021•LiveArea, Attraqt
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Attraqt Buys Aleph Search In Deal Funded By GBP4 Million SubscriptionMorningstar•Oct 01, 2020•Attraqt, Aleph Search
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Online veteran Mark Adams takes on top job at AttraqtRetail Technology Innovation Hub•May 05, 2020•Attraqt, BigCommerce
•
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