ConvertCart - About the company
ConvertCart is a seed company based in Bengaluru (India), founded in 2013 by Vijay Abhimanyu Rajendran, Arun Kumar and Venkat R Rajendran. It operates as an eCommerce platform provider enhancing conversion rates and email marketing revenue. ConvertCart has raised $1.09M in funding from Avanz Systems, with a current valuation of $*****. The company has 1241 active competitors, including 224 funded and 152 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.
Company Details
eCommerce platform provider enhancing conversion rates and email marketing revenue. This platform offers tools and consulting services to improve website design, product discovery, and the checkout process, ultimately leading to increased sales. It also provides strategies to boost email marketing effectiveness, resulting in higher open rates and revenue per email. The services aim to help businesses acquire more customers and improve customer retention. A key focus is on providing one-on-one customer support.
- Website
- www.convertcart.com/
- Social
- Registered Address
- No.31, 9th Main Road HSR 6th Sector, Bangalore, Bangalore, Karnataka, India, 560102
Key Metrics
Founded Year
2013
Location
Bengaluru, India
Stage
Seed
Total Funding
$1.09M in 3 rounds
Latest Funding Round
Post Money Valuation
$***** as on Aug 13, 2019
Investors
Ranked
102nd among 1241 active competitors
Annual Revenue
₹10 - ₹50 Cr as on Mar 31, 2025
Employee Count
123 as on Sep 30, 2026
Legal entities associated with ConvertCart
ConvertCart is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Convertcart Llp CIN: AAV-8415 , India, Active | Feb 11, 2021 | 0 - ₹10 Cr (As on Mar 31, 2025) | 102 (As on Jan 31, 2020) | |
CONVERTCART AI SYSTEM PRIVATE LIMITED CIN: U72900KA2019PTC131007 , India, Active | Dec 25, 2019 | ₹10 - ₹50 Cr (As on Mar 31, 2025) | 106 (As on Mar 31, 2026) | |
CONVERTCART PRIVATE LIMITED CIN: U74999KA2018PTC112539 , India, Converted to LLP | Apr 23, 2018 | ₹10 - ₹50 Cr (As on Mar 31, 2020) | 102 (As on Jan 31, 2020) |
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ConvertCart's funding and investors
ConvertCart has raised a total funding of $1.09M over 3 rounds. Its first funding round was on Aug 14, 2018. Its latest funding round was a Seed round on Mar 13, 2020 for $*****. 1 investor participated in its latest round. ConvertCart has 5 institutional investors and 13 angel investors.
Here is the list of recent funding rounds of ConvertCart:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 13, 2020 | 2552322 | Seed | 6940686 | 1082503 | 9655928 | 3377268 |
Aug 13, 2019 | 3282570 | Seed | 7050886 | 3372441 | 8919433 | |
Aug 14, 2018 | 5204505 | Seed | 3902168 | 6667799 |
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ConvertCart's founders and board of directors
Founder? Claim ProfileHere are the details of ConvertCart's key team members:
- Vijay Abhimanyu Rajendran: Co-Founder of ConvertCart. They serve on the board of 1 company.Contact Info: 1 email address
- Arun Kumar: Co-Founder & CEO of ConvertCart. They serve on the board of 1 company.Contact Info: 1 email address
- Venkat R Rajendran: Co-Founder & Chairman of ConvertCart and founder of 2 other companies, Billionways and Billion Smiles Hospitality. Contact Info: 1 email address
ConvertCart's Board of Directors
ConvertCart's board has 2 active members. Vijay Abhimanyu Rajendran and Arun Kumar are part of team.Here is the list of ConvertCart's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 8y 3m | |
Team | - | Current | 8y 3m |
View details of ConvertCart's Founder profiles and Board Members
ConvertCart's employee count trend
ConvertCart has 123 employees as of Sep 26. Here is ConvertCart's employee count trend over the years:
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ConvertCart's Competitors and alternates
Top competitors of ConvertCart include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of ConvertCart, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 81/100 | |
2nd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
3rd |  Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
4th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 71/100 | |
5th | Signifyd 2011, Palo Alto (United States), Series E | Provider of fraud prevention and payment validation for online retailers | $394M | 70/100 | |
6th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 69/100 | |
7th |  Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
8th |  Emotive 2018, Los Angeles (United States), Acquired | SMS marketing solution provider | $73.9M | 68/100 | |
9th |  Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $6.91M | 68/100 | |
10th | Monetate 2008, Philadelphia (United States), Acquired | Platform offering end to end personalized solution for businesses | $43.9M | 65/100 | |
102nd | ConvertCart 2013, Bengaluru (India), Seed | eCommerce platform provider enhancing conversion rates and email marketing revenue | $1.09M | 44/100 |
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ConvertCart's Investments and acquisitions
ConvertCart has made no investments or acquisitions yet.
Reports related to ConvertCart
Here is the latest report on ConvertCart's sector:
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