When was Edgecase founded?

Edgecase was founded in 2012 and raised its 1st funding round within a year of its incorporation.

Where is Edgecase located?

Edgecase is headquartered in Austin, United States.

How many employees does Edgecase have?

As of Jun 30, 2026, the latest employee count at Edgecase is 4.

Is Edgecase a funded company?

Edgecase is a funded company, having raised a total of $24.4M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Dec 26, 2012.

When was the latest funding round of Edgecase?

Edgecase's latest funding was a $***** Series C round on Oct 28, 2015, with participation from 1 investor.

Where does Edgecase rank among its competitors?

Edgecase ranks 152nd amongst 1108 active competitors, of which 230 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Edgecase?

Edgecase's top competitors include Klaviyo, Riskified and Rokt Technologies. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Edgecase - 2026 Company Profile, Team, Funding & Competitors

Edgecase is an acqui-hired company based in Austin (United States), founded in 2012 by Stephen Goodwin and Garrett Eastham. It operates as a Product decision platform. Edgecase has raised $24.4M in funding from Austin Ventures. The company has 1108 active competitors, including 230 funded and 145 that have exited. Its top competitors include companies like Klaviyo, Riskified and Rokt Technologies.

Company Details

Edgecase enables ecommerce companies to build a platform where shoppers can communicate their unique preferences, context and style to discover products and make buying decisions, rather than standardized navigation and filters in merchandising categories. It uses a proprietary combination of machine learning and human content curation, resulting in increased shopper engagement and conversion, as well as improved relevancy in demand.

Website: edgecase.io
Social

Key Metrics

Founded Year

2012

Location

Austin, United States

Stage

Acqui-Hired

Total Funding

$24.4M in 6 rounds

Latest Funding Round

Series C, Oct 28, 2015, $*****

Investors

Austin Ventures & 14 more

Ranked

152^nd among 1108 active competitors

Employee Count

4 as on Jun 30, 2026

Similar Companies

Klaviyo & 1501 more

View Edgecase's full profile

Edgecase has raised a total funding of $24.4M over 6 rounds. Its first funding round was on Dec 26, 2012. Its latest funding round was a Series C round on Oct 28, 2015 for $*****. 1 investor participated in its latest round. Edgecase has 8 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Edgecase:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 28, 2015	8803360	Series C	4095503	4259478	7735339	6801889
May 27, 2014	6553605	Series B	3625224	3180198	8180353	Mack Capital & 7 more
May 14, 2014	9790110	Series B	8199863	6306628	1383393	Capital Factory

Access funding benchmarks and valuations. Sign up today!

View details of Edgecase's funding rounds and investors

The founders of Edgecase are Stephen Goodwin and Garrett Eastham.

Here are the details of Edgecase's key team members:

Stephen Goodwin: CTO & Co-Founder of Edgecase and founder of 1 other company.
Garrett Eastham: Co-Founder & CPO of Edgecase and founder of 1 other company.

View details of Edgecase's Founder profiles and Board Members

Edgecase's employee count trend

Edgecase has 4 employees as of Jun 26. Here is Edgecase's employee count trend over the years:

Uncover Edgecase's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Edgecase include Klaviyo, Riskified and Rokt Technologies. Here is the list of Top 10 competitors of Edgecase, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Accel & 24 others	81/100
2nd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Entree Capital & 21 others	75/100
3rd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	Shasta Ventures, Insight Partners & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 29 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
7th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Herald Investment Management, Origin Capital ... & 5 others	68/100
8th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
9th	Postscript 2018, Scottsdale (United States), Series C	Enterprise SMS and MMS platform for e-commerce	$117M	Y Combinator, Accomplice & 24 others	68/100
10th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.91M	Catalyst Trusteeship, Lead Angels & 34 others	68/100
152nd	Edgecase 2012, Austin (United States), Acqui-Hired	Product decision platform	$24.4M	Floodgate, Contour Venture Partners & 13 others	39/100