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Edgecase - About the company

Edgecase is an acqui-hired company based in Austin (United States), founded in 2012 by Garrett Eastham and Stephen Goodwin. It operates as a Product decision platform. Edgecase has raised $24.4M in funding from Austin Ventures. The company has 1311 active competitors, including 223 funded and 154 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Edgecase enables ecommerce companies to build a platform where shoppers can communicate their unique preferences, context and style to discover products and make buying decisions, rather than standardized navigation and filters in merchandising categories. It uses a proprietary combination of machine learning and human content curation, resulting in increased shopper engagement and conversion, as well as improved relevancy in demand.
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Key Metrics
Founded Year
2012
Location
Austin, United States
Stage
Acqui-Hired
Total Funding
$24.4M in 6 rounds
Latest Funding Round
Ranked
Employee Count
4 as on Sep 30, 2026
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Edgecase's funding and investors

Edgecase has raised a total funding of $24.4M over 6 rounds. Its first funding round was on Dec 26, 2012. Its latest funding round was a Series C round on Oct 28, 2015 for $*****. 1 investor participated in its latest round. Edgecase has 8 institutional investors and 7 angel investors.

Here is the list of recent funding rounds of Edgecase:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 28, 2015
1087149
Series C
3428518
1156190
8855961
8286752
May 27, 2014
5356788
Series B
1132614
7472460
5185790
May 14, 2014
5122785
Series B
3228471
4711945
5635943
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Edgecase's founders and board of directors

Founder? Claim Profile
The founders of Edgecase are Garrett Eastham and Stephen Goodwin.
Here are the details of Edgecase's key team members:

Edgecase's employee count trend

Edgecase has 4 employees as of Sep 26. Here is Edgecase's employee count trend over the years:
Employee count trend for Edgecase
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Edgecase's Competitors and alternates

Top competitors of Edgecase include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Edgecase, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
82/100
2nd
Personalized marketing tools for e-commerce businesses
$488M
73/100
3rd
Logo for Riskified
Riskified
2013, New York City (United States), Public
AI-based payment fraud prevention solutions for e-commerce solution
$232M
73/100
4th
Logo for CommerceIQ
CommerceIQ
2012, Mountain View (United States), Series D
Provider of unified AI platform for retail ecommerce sales and optimization
$196M
71/100
5th
Logo for Signifyd
Signifyd
2011, Palo Alto (United States), Series E
Provider of fraud prevention and payment validation for online retailers
$394M
70/100
6th
Logo for Magnetic
Magnetic
2008, New York City (United States), Acquired
Search retargeting platform
$47.8M
69/100
7th
Logo for Bango
Bango
1999, Cambridge (United Kingdom), Public
Provider of marketing solutions for e-commerce businesses
-
68/100
8th
Logo for Nitro Commerce
Nitro Commerce
2023, Gurugram (India), Series A
Developer of software tools for managing online commerce business operations
$6.95M
68/100
9th
Logo for Emotive
Emotive
2018, Los Angeles (United States), Acquired
SMS marketing solution provider
$73.9M
68/100
10th
Logo for Monetate
Monetate
2008, Philadelphia (United States), Acquired
Platform offering end to end personalized solution for businesses
$43.9M
67/100
148th
Logo for Edgecase
Edgecase
2012, Austin (United States), Acqui-Hired
Product decision platform
$24.4M
37/100
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Edgecase's Investments and acquisitions

Edgecase has made no investments or acquisitions yet.

Reports related to Edgecase

Here is the latest report on Edgecase's sector:

News related to Edgecase

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•
Site search vendor GroupBy acquires analytics firm EdgecaseDigitalCommerce360•Jun 05, 2017•GroupBy, Edgecase
•
The Business Journals•Edgecase, Floodgate, Contour Venture Partners, Allegro Venture Partners
•
The Business Journals•Edgecase, Capital Factory, Austin Ventures, Adam Ross and 5 others
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