When was Efficient Frontier founded?

Efficient Frontier was founded in 2002 and raised its 1st funding round 4 years after it was founded.

Where is Efficient Frontier located?

Efficient Frontier is headquartered in Sunnyvale, United States.

How many employees does Efficient Frontier have?

As of Apr 30, 2026, the latest employee count at Efficient Frontier is 87.

Is Efficient Frontier a funded company?

Efficient Frontier is a funded company, having raised a total of $***** in its 1st and only funding round, a Series C round on Aug 31, 2006.

When was the latest funding round of Efficient Frontier?

Efficient Frontier's latest funding was a $***** Series C round on Aug 31, 2006, with participation from 3 investors.

Where does Efficient Frontier rank among its competitors?

Efficient Frontier ranks 57th amongst 254 active competitors, of which 38 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Topsort, which secured an undisclosed amount in Nov, 2025.

Who are the top competitors of Efficient Frontier?

Efficient Frontier's top competitors include The Trade Desk, Turn and Viant. Among them, Topsort secured the most recent funding round in November, 2025.

Efficient Frontier - 2026 Company Profile, Team, Funding & Competitors

Efficient Frontier is an acqui-hired company based in Sunnyvale (United States), founded in 2002 by Anil Kamath and Anand Ranganathan. It operates as a Creative management solution for impactful, personalized advertising across all touchpoints. Efficient Frontier has raised $6M in funding. The company has 254 active competitors, including 38 funded and 49 that have exited. Its top competitors include companies like The Trade Desk, Turn and Viant.

Company Details

Creative management solution for impactful, personalized advertising across all touchpoints. This advertising solution empowers businesses to rapidly test and iterate creative assets, improving media performance. It facilitates the creation of impactful, personalized ads by leveraging creative fragments, product catalogs, and targeting data. The platform allows for dynamic overlay of personalization elements and seamless integration with design tools, ensuring brand consistency. Experiment effortlessly with creative testing across channels to optimize media effectiveness. Build dynamic ads based on target audience segments and launch successful ad content with a solution designed for creative customization and activation. Apply effective retargeting strategies and set up personalized customer journeys with tailored product information. This advertising solution streamlines traffic using a single-tag setup. It is a Cloud Based, SaaS, Software solution.

Website: efrontier.com
Part Of

Key Metrics

Founded Year

2002

Location

Sunnyvale, United States

Stage

Acqui-Hired

Total Funding

$6M in 1 round

Latest Funding Round

Series C, Aug 31, 2006, $*****

Investors

Redpoint Ventures & 3 more

Ranked

57^th among 254 active competitors

Employee Count

87 as on Apr 30, 2026

Investment & Acquisitions

Context Optional

Similar Companies

The Trade Desk & 388 more

View Efficient Frontier's full profile

Efficient Frontier has raised a total funding of $6M over 1 round. Its latest funding round was a Series C round on Aug 31, 2006 for $*****. 3 investors participated in its latest round. Efficient Frontier has 4 institutional investors.

Here is the list of recent funding rounds of Efficient Frontier:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 31, 2006	1239735	Series C	8203006	5529415	4314260	8235268

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View details of Efficient Frontier's funding rounds and investors

The founders of Efficient Frontier are Anil Kamath and Anand Ranganathan.

Here are the details of Efficient Frontier's key team members:

Anil Kamath: Founder, CTO, Board Member of Efficient Frontier.
Anand Ranganathan: Former Co-Founder of Efficient Frontier.
James Beriker: ex-CEO of Efficient Frontier.

View details of Efficient Frontier's Founder profiles and Board Members

Efficient Frontier's employee count trend

Efficient Frontier has 87 employees as of Apr 26. Here is Efficient Frontier's employee count trend over the years:

Employee count trend for Efficient Frontier

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Top competitors of Efficient Frontier include The Trade Desk, Turn and Viant. Here is the list of Top 10 competitors of Efficient Frontier, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Fusion Global Capital, Western Alliance Bank ... & 21 others	71/100
2nd	Turn 2004, Redwood City (United States), Acquired	Demand-side and data management platform	$160M	Shasta Ventures, Norwest & 11 others	69/100
3rd	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	69/100
4th	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, TCV & 17 others	68/100
5th	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Polaris Partners & 10 others	64/100
6th	MediaMath 2007, New York City (United States), Series D	Programmatic demand side platform	$500M	Safeguard Scientifics, Bessemer Venture Partners ... & 21 others	64/100
7th	Matomy 2007, Tel Aviv (Israel), Public	Provides performance marketing solutions for publishers and advertisers	$18M	Viola Growth, Cyhawk Ventures & 2 others	63/100
8th	Topsort 2021, Cambridge (United States), Series A	Provider of an AI-powered platform for retailers to manage advertising businesses	$43.2M	FJ Labs, Pear VC & 8 others	63/100
9th	Centerfield 2011, El Segundo (United States), Acquired	Customer acquisition experts, driving growth for Fortune brands through digital solutions	-	Falcon Investment Advisors, H.I.G. Growth Partners ... & 2 others	63/100
10th	AuDigent 2016, Philadelphia (United States), Acquired	Provider of data activation, curation, and identity platform for businesses	$27.8M	Ben Franklin Technology Partners, GO PA Fund ... & 17 others	61/100
57th	Efficient Frontier 2002, Sunnyvale (United States), Acqui-Hired	Creative management solution for impactful, personalized advertising across all touchpoints	$6M	Redpoint Ventures, Milliways Ventures & 2 others	38/100