Forma - About the company
Forma is a series B company based in Toronto (Canada), founded in 2016 by Nabeil Alazzam. It operates as a Provider of sales performance management software for incentive compensation and planning. Forma has raised $55M in funding from Crosslink Capital and ACME. The company has 243 active competitors, including 44 funded and 15 that have exited. Its top competitors include companies like Xactly, Xoxoday and Ambition.
Company Details
Provider of sales performance management software for incentive compensation and planning. The software unifies territory planning, quota setting, and incentive programs in a single data platform. It allows users to test and financially model changes, then deploy modeled changes instantly. The platform simplifies plan creation with configuration and dynamic templates. It also deploys machine learning models and advanced sales planning analytics to improve forecasts and optimize sales coverage.
- Website
- www.forma.ai/
- Social
- Email ID
- *****@forma.ai
- Phone Number
- +1 **********
- Registered Address
- 386 Berkeley Street, Toronto
Key Metrics
Founded Year
2016
Location
Toronto, Canada
Stage
Series B
Total Funding
$55M in 2 rounds
Latest Funding Round
Investors
Ranked
11th among 243 active competitors
Employee Count
169 as on Mar 31, 2026
Investment & Acquisitions
Legal entities associated with Forma
Forma is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
FORMA AI INC. CIN: 9906860 , Canada, Active | Sep 15, 2016 | - | - | - |
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Forma's funding and investors
Forma has raised a total funding of $55M over 2 rounds. Its first funding round was on Mar 11, 2021. Its latest funding round was a Series B round on May 17, 2022 for $*****. 5 investors participated in its latest round. Forma has 8 institutional investors.
Here is the list of recent funding rounds of Forma:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 17, 2022 | 4799348 | Series B | 5900945 | 9422019 | 3996695 | 5200720 |
Mar 11, 2021 | 9590624 | Series A | 8730316 | 7787245 |
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Forma's founders and board of directors
Founder? Claim ProfileThe founders of Forma is Nabeil Alazzam. Nabeil Alazzam is the CEO of Forma.
Here are the details of Forma's key team members:
- Nabeil Alazzam: Founder & CEO of Forma. Contact Info: 1 email address
Forma's Board of Directors
Forma's board has 2 active members. Brian Yee and Philip Boyer are independent board members.Here is the list of Forma's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 3y 7m | |
fabbiiq | Independent board member | - | Current | 9y 4m |
View details of Forma's Founder profiles and Board Members
Forma's employee count trend
Forma has 169 employees as of Mar 26. Here is Forma's employee count trend over the years:
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Forma's Competitors and alternates
Top competitors of Forma include Xactly, Xoxoday and Ambition. Here is the list of Top 10 competitors of Forma, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Xactly 2005, San Jose (United States), Acquired | Platform offering sales performance management software for enterprises | $78.5M | 74/100 | |
2nd | Provider of AI powered loyalty, rewards, and employee engagement solutions | $30.6M | 71/100 | ||
3rd |  Ambition 2013, Chattanooga (United States), Series B | Platform offering software for sales analytics and gamification software | $24M | 68/100 | |
4th |  Atrium 2016, San Francisco (United States), Series A | Platform offering workforce analytics solution | $33.5M | 68/100 | |
5th |  Everstage 2020, Wilmington (United States), Series B | Platform offering software to manage sales commissions | $44.7M | 65/100 | |
6th | Incentive management solutions for enterprises | $49M | 64/100 | ||
7th |  CaptivateIQ 2017, San Francisco (United States), Series C | Platform offering sales incentive management software | $165M | 60/100 | |
8th |  Spiff 2015, Salt Lake City (United States), Acquired | Compensation and commission management software | $68M | 57/100 | |
9th |  Board 1994, Chiasso (Switzerland), Acquired | Cloud-based financial planning and analysis and budgeting solutions for enterprises | $23.8M | 55/100 | |
10th |  SetSail 2018, San Mateo (United States), Series A | AI-based sales incentive management solution | $37M | 53/100 | |
11th | Provider of sales performance management software for incentive compensation and planning | $55M | 48/100 |
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Forma's Investments and acquisitions
Forma has acquired SeaMonster. Forma has not made any investments as of now.Reports related to Forma
Here is the latest report on Forma's sector:
News related to Forma
Filter this listMedia has covered Forma for 1 event in last 1 year, It was about company updates.
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Forma.ai: Raises $10m In Series A FundingFintechinshorts•Mar 13, 2021•Forma, Crosslink Capital, Golden Ventures, Panache Ventures and 2 others
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