Freshpaint - About the company
Freshpaint is a series B company based in San Francisco (United States), founded in 2019 by Michael Malis and Steven Fitzsimmons. It operates as a Customer data tracking, analytics, and integration platform. Freshpaint has raised $41.9M in funding from investors like Y Combinator, Intel Capital and Threshold. The company has 591 active competitors, including 92 funded and 72 that have exited. Its top competitors include companies like Capillary Technologies, Twilio and Hightouch.
Company Details
Freshpaint provides customer data tracking, analytics, and integration platform. It offers a platform that allows website integrations for analytics, advertising, email, warehousing, and more. It helps to automatically collect page views, clicks, and more from the user site or app and enables users to send auto tracked data to the marketing and analytics tools.
Key Metrics
Founded Year
2019
Location
San Francisco, United States
Stage
Series B
Total Funding
$41.9M in 4 rounds
Latest Funding Round
Investors
Ranked
15th among 591 active competitors
Employee Count
136 as on Aug 31, 2026
Similar Companies
Legal entities associated with Freshpaint
Freshpaint is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PERFALYTICS, INC. CIN: 611929460 , United States, Active | Dec 31, 1999 | - | 66 (As on Dec 31, 2024) | - |
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Freshpaint's funding and investors
Freshpaint has raised a total funding of $41.9M over 4 rounds. Its first funding round was on Aug 17, 2020. Its latest funding round was a Series B round on Jul 17, 2024 for $*****. 5 investors participated in its latest round. Freshpaint has 9 institutional investors.
Here is the list of recent funding rounds of Freshpaint:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jul 17, 2024 | 5546980 | Series B | 8414892 | 5754668 | 7266693 | 6113463 |
Nov 16, 2022 | 3867635 | Series A | 8752139 | 3051226 | 2957221 | 9894094 |
Nov 16, 2022 | 8102238 | Conventional Debt | 3353794 | 8631343 | 9517195 | 9503246 |
View details of Freshpaint's funding rounds and investors
Freshpaint's founders and board of directors
Founder? Claim ProfileThe founders of Freshpaint are Michael Malis and Steven Fitzsimmons. Steven Fitzsimmons is the CEO of Freshpaint.
Here are the details of Freshpaint's key team members:
- Michael Malis: Co-Founder of Freshpaint. They are also an angel investor in 1 startup.
- Steven Fitzsimmons: Co-Founder & CEO of Freshpaint. Contact Info: 1 email address
View details of Freshpaint's Founder profiles and Board Members
Freshpaint's employee count trend
Freshpaint has 136 employees as of Aug 26. Here is Freshpaint's employee count trend over the years:
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Freshpaint's Competitors and alternates
Top competitors of Freshpaint include Capillary Technologies, Twilio and Hightouch. Here is the list of Top 10 competitors of Freshpaint, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Capillary Technologies 2008, Bengaluru (India), Public | AI powered loyalty management software for enterprises | $144M | 82/100 | |
2nd | Twilio 2008, San Francisco (United States), Public | Cloud based omnichannel communication and customer engagement platform | $240M | 78/100 | |
3rd | Hightouch 2019, San Francisco (United States), Series D | Provider of an AI-powered marketing and customer data platform | $322M | 73/100 | |
4th | Provider of customer data platform with AI-powered insights and orchestration | $117M | 72/100 | ||
5th | Acquia 2007, Boston (United States), Acquired | Provider of a digital experience platform for content, community, and commerce | $174M | 71/100 | |
6th | Leadspace 2007, San Francisco (United States), Series D | Cloud-based provider of customer data platforms | $102M | 69/100 | |
7th | Treasure Data 2011, Mountain View (United States), Acquired | Provider of an AI-native platform for marketing, data, and customer engagement | $301M | 67/100 | |
8th | FirstHive 2009, Atlanta (United States), Series A | Provider of an AI-powered platform for customer data unification and analysis | $9.13M | 67/100 | |
9th | Tealium 2008, San Diego (United States), Series G | Customer data management and orchestration platform | $277M | 65/100 | |
10th | Segment 2011, San Francisco (United States), Acquired | Cloud-based customer data platform | $300M | 65/100 | |
15th | Freshpaint 2019, San Francisco (United States), Series B | Customer data tracking, analytics, and integration platform | $41.9M | 62/100 |
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Freshpaint's Investments and acquisitions
Freshpaint has made no investments or acquisitions yet.
Reports related to Freshpaint
Here is the latest report on Freshpaint's sector:
News related to Freshpaint
Media has covered Freshpaint for a total of 2 events in the last 1 year, 2 of them have been about partnerships.
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Marchex Launches Freshpaint Integration to Advance Healthcare Marketing OptimizationBusiness Wire•Mar 24, 2026•Freshpaint, Marchex
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Freshpaint Raises $30.7M to Expand Healthcare Privacy PlatformHIT Consultant•Jul 17, 2024•Freshpaint, Threshold, SignalFire, Intel Capital and 2 others
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