When was Freshpaint founded?

Freshpaint was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Freshpaint located?

Freshpaint is headquartered in San Francisco, United States.

Who is the current CEO of Freshpaint?

Steven Fitzsimmons of Freshpaint. They have also founded 1 company.

How many employees does Freshpaint have?

As of Dec 31, 2024, the latest employee count at Freshpaint is 66.

Is Freshpaint a funded company?

Freshpaint is a funded company, having raised a total of $41.8M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Aug 17, 2020.

When was the latest funding round of Freshpaint?

Freshpaint's latest funding was a $***** Series B round on Jul 17, 2024, with participation from 5 investors.

Where does Freshpaint rank among its competitors?

Freshpaint ranks 12th amongst 555 active competitors, of which 88 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured an undisclosed amount in Jul, 2025.

Who are the top competitors of Freshpaint?

Freshpaint's top competitors include Capillary Technologies, Twilio and Segment. Among them, Hightouch secured the most recent funding round in July, 2025.

Freshpaint - 2026 Company Profile, Team, Funding & Competitors

Company Details

Freshpaint provides customer data tracking, analytics, and integration platform. It offers a platform that allows website integrations for analytics, advertising, email, warehousing, and more. It helps to automatically collect page views, clicks, and more from the user site or app and enables users to send auto tracked data to the marketing and analytics tools.

Key Metrics

Founded Year

2019

Location

San Francisco, United States

Stage

Series B

Total Funding

$41.8M in 4 rounds

Latest Funding Round

Series B, Jul 17, 2024, $*****

Investors

Y Combinator & 8 more

Ranked

12^th among 555 active competitors

Employee Count

66 as on Dec 31, 2024

Similar Companies

Capillary Technologies & 773 more

View Freshpaint's full profile

Freshpaint is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PERFALYTICS, INC. CIN: 611929460 , United States, Active	Dec 31, 1999	-	66 (As on Dec 31, 2024)	-

Freshpaint has raised a total funding of $41.8M over 4 rounds. Its first funding round was on Aug 17, 2020. Its latest funding round was a Series B round on Jul 17, 2024 for $*****. 5 investors participated in its latest round. Freshpaint has 9 institutional investors.

Here is the list of recent funding rounds of Freshpaint:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 17, 2024	6844990	Series B	4560153	2837630	7794483	9057858
Nov 16, 2022	7039443	Conventional Debt	5049502	5492639	8875279	7373572
Nov 16, 2022	5613108	Series A	5180077	1130888	Intel Capital	5178767

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View details of Freshpaint's funding rounds and investors

The founders of Freshpaint are Michael Malis and Steven Fitzsimmons. Steven Fitzsimmons is the CEO of Freshpaint.

Here are the details of Freshpaint's key team members:

Michael Malis: Co-Founder of Freshpaint. They are also an angel investor in 1 startup.
Steven Fitzsimmons: Co-Founder & CEO of Freshpaint.

View details of Freshpaint's Founder profiles and Board Members

Freshpaint's employee count trend

Freshpaint has 66 employees as of Dec 24. The total employee count is 83.0% more than what it was in Dec 23. Here is Freshpaint's employee count trend over the years:

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Top competitors of Freshpaint include Capillary Technologies, Twilio and Segment. Here is the list of Top 10 competitors of Freshpaint, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Fidelity Investments & 40 others	81/100
3rd	Segment 2011, San Francisco (United States), Acquired	Cloud-based customer data platform	$300M	Accel, Google Ventures & 18 others	77/100
4th	Hightouch 2019, San Francisco (United States), Series C	Provider of a customer data and AI platform for marketing	$172M	Sapphire Ventures, Iconiq Capital & 19 others	73/100
5th	Census 2018, San Francisco (United States), Acquired	Cloud based customer data management platform	$80.3M	Sequoia Capital, Tiger Global Management ... & 25 others	72/100
6th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 41 others	71/100
7th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 17 others	71/100
8th	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 27 others	69/100
9th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	Scale Venture Partners, SoftBank & 11 others	67/100
10th	ActionIQ 2014, New York City (United States), Acquired	Provider of customer data platform	$136M	March Capital, Sequoia Capital & 8 others	66/100
12th	Freshpaint 2019, San Francisco (United States), Series B	Customer data tracking, analytics, and integration platform	$41.8M	Threshold, SignalFire & 7 others	54/100