Where is Hotjar located?

Hotjar is headquartered in Saint Julian, Malta.

How many employees does Hotjar have?

As of May 31, 2026, the latest employee count at Hotjar is 121.

Is Hotjar a funded company?

Hotjar is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does Hotjar rank among its competitors?

Hotjar ranks 71st amongst 1523 active competitors, of which 138 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Wingify, which secured $150M in Mar, 2026.

Who are the top competitors of Hotjar?

Hotjar's top competitors include User Testing, Amplitude and Pendo. Among them, Wingify secured the most recent funding round in March, 2026.

Hotjar - 2026 Company Profile, Team, Funding & Competitors

Hotjar is an acquired company based in Saint Julian (Malta), founded in 2014 by Marc von Brockdorff and David Darmanin. It operates as a Mobile and web analytics through heatmaps and session recordings. The company has 1523 active competitors, including 138 funded and 73 that have exited. Its top competitors include companies like User Testing, Amplitude and Pendo.

Company Details

Hotjar enables users to know how visitors are using their websites. The service helps them collect feedback and turn more visitors into customers. The cloud-based tool that gives its users unlimited insights from their web and mobile sites. Features include Heatmaps, site recordings, forms, polls, surveys and funnel analysis. It offers a subscription-based pricing model.

Website: www.hotjar.com/
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Key Metrics

Founded Year

2014

Location

Saint Julian, Malta

Stage

Acquired

Investors

StartupOS

Ranked

71^st among 1523 active competitors

Employee Count

121 as on May 31, 2026

Similar Companies

User Testing & 1743 more

Exit Details

Acquired by Contentsquare (Jul 01, 2021)

View Hotjar's full profile

Hotjar got acquired by Contentsquare on Jul 01, 2021.

Click here to take a look at Hotjar's acquisition in detail

Hotjar is a funded company. Hotjar has 1 institutional investor.

View details of Hotjar's funding rounds and investors

The founders of Hotjar are Marc von Brockdorff and David Darmanin.

Here are the details of Hotjar's key team members:

Marc von Brockdorff: Co-Founder & Head of Design of Hotjar.
David Darmanin: Founder & Chairman of Hotjar.

View details of Hotjar's Founder profiles and Board Members

Hotjar's employee count trend

Hotjar has 121 employees as of May 26. Here is Hotjar's employee count trend over the years:

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Top competitors of Hotjar include User Testing, Amplitude and Pendo. Here is the list of Top 10 competitors of Hotjar, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Accel, Insight Partners & 15 others	81/100
2nd	Amplitude 2012, San Francisco (United States), Public	Provider of an AI analytics platform for product and marketing insights	$336M	Y Combinator, Sequoia Capital & 36 others	78/100
3rd	Pendo 2013, Raleigh (United States), Series F	Provider of a platform for product experience and analytics management	$468M	Sapphire Ventures, Meritech & 19 others	78/100
4th	SimilarWeb 2007, New York City (United States), Public	Provider of digital data intelligence solutions for market and sales analysis	$240M	Naspers, Viola Growth & 20 others	75/100
5th	Wingify 2009, Delhi (India), Acquired	Provider of software products for digital experience management	$150M	Everstone Capital, Pmark Capital Advisory ... & 12 others	75/100
6th	Contentsquare 2012, Paris (France), Series F	Provider of digital experience analytics software for monitoring user behavior	$1.21B	Highland Europe, SoftBank Vision Fund & 22 others	75/100
7th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Google Ventures, Salesforce Ventures & 7 others	71/100
8th	AB Tasty 2009, New York City (United States), Acquired	AB Testing based content optimization solution	$64M	Partech Partners, Korelya Capital & 8 others	69/100
9th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
10th	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Scale Venture Partners, HWVP & 13 others	66/100
71st	Hotjar 2014, Saint Julian (Malta), Acquired	Mobile and web analytics through heatmaps and session recordings	-	StartupOS	42/100