Hotjar - About the company
Hotjar is an acquired company based in Saint Julian (Malta), founded in 2014 by Marc von Brockdorff, David Darmanin and Jonathan Vella. It operates as a Mobile and web analytics through heatmaps and session recordings. The company has 948 active competitors, including 111 funded and 40 that have exited. Its top competitors include companies like Pendo, User Testing and Amplitude.
Company Details
Hotjar enables users to know how visitors are using their websites. The service helps them collect feedback and turn more visitors into customers. The cloud-based tool that gives its users unlimited insights from their web and mobile sites. Features include Heatmaps, site recordings, forms, polls, surveys and funnel analysis. It offers a subscription-based pricing model.
- Website
- www.hotjar.com/
Key Metrics
Founded Year
2014
Location
Saint Julian, Malta
Stage
Acquired
Investors
Ranked
63rd among 948 active competitors
Exit Details
Acquired by Contentsquare (Jul 01, 2021)
Hotjar's acquisition details
Hotjar got acquired by Contentsquare on Jul 01, 2021.
Click here to take a look at Hotjar's acquisition in detail
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Hotjar's funding and investors
Hotjar is a funded company. Hotjar has 1 institutional investor.
View details of Hotjar's funding rounds and investors
Hotjar's founders and board of directors
Founder? Claim ProfileHere are the details of Hotjar's key team members:
- Marc von Brockdorff: Co-Founder & Head of Design of Hotjar.
- David Darmanin: Founder & Chairman of Hotjar.
- Jonathan Vella: Co-Founder & Head of Product of Hotjar.
View details of Hotjar's Founder profiles and Board Members
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Hotjar's Competitors and alternates
Top competitors of Hotjar include Pendo, User Testing and Amplitude. Here is the list of Top 10 competitors of Hotjar, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Pendo 2013, Raleigh (United States), Series F | Cloud based product experience management platform | $468M | 80/100 | |
2nd | User Testing 2007, San Francisco (United States), Acquired | Platform offering automated usability testing and feedback platform | $148M | 79/100 | |
3rd | Amplitude 2012, San Francisco (United States), Public | Cloud based product analytics software | $336M | 74/100 | |
4th | SimilarWeb 2007, New York City (United States), Public | Cloud-based website traffic and mobile app analytics | $240M | 73/100 | |
5th | Fullstory 2014, Atlanta (United States), Series D | Platform for capturing and analyzing user behavior data | $196M | 73/100 | |
6th | Quantum Metric 2015, Colorado Springs (United States), Series B | Provides product design analytics software | $250M | 71/100 | |
7th | dscout 2011, Chicago (United States), Series C | Cloud based user feedback platform | $81M | 69/100 | |
8th | Provider of software products for digital experience management | - | - | 67/100 | |
9th | Heap 2012, San Francisco (United States), Acquired | Cloud based product analytics software | $218M | 65/100 | |
10th | AB Tasty 2009, New York City (United States), Series C | AB Testing based content optimization solution | $64M | 64/100 | |
63rd | Mobile and web analytics through heatmaps and session recordings | - | 39/100 |
Looking for more details on Hotjar's competitors? Click here to see the top ones
Hotjar's Investments and acquisitions
Hotjar has made no investments or acquisitions yet.
Reports related to Hotjar
Here is the latest report on Hotjar's sector:
News related to Hotjar
Media has covered Hotjar for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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OpenAI Needs GPT-5 to Overtake Google, Anthropic, and Perplexity AgainTrending Topics•Jul 28, 2025•OpenAI, Hotjar
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Hotjar Acquires PingPong To Launch Hotjar Engage For Product TeamsDemand Gen Report•Apr 27, 2023•Hotjar, PingPong
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Hotjar Welcomes 3 New ExecutivesDemand Gen Report•Jan 20, 2023•Hotjar, Zendesk, New Relic, Atida and 4 others
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Hotjar Acquires UX Research Platform PingPong to Help Businesses Empathize With Their UsersGlobeNewswire•Nov 16, 2022•Hotjar, PingPong
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Employee mental health platform Oliva raises $2.2M pre-seed round led by Moonfire VenturesTechCrunch+•Jul 21, 2021•Oliva, Moonfire, Booking.com, DogBuddy and 3 others
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