InfoSum - About the company
InfoSum is an acquired company based in Basingstoke (United Kingdom), founded in 2015 by Nick Halstead. It operates as a Provider of a data collaboration platform facilitating secure data connectivity. InfoSum has raised $93.2M in funding from investors like Upfront Ventures, IA Ventures and ITV, with last known valuation of $*****. The company has 1758 active competitors, including 265 funded and 213 that have exited. Its top competitors include companies like Capillary Technologies, Medallia and Adobe.
Company Details
Provider of a data collaboration platform facilitating secure data connectivity. The platform enables collaboration across multiple organizations without direct data sharing. It offers tools for advertisers, commerce media, data providers, and media owners. The platform includes data clean rooms and private paths for secure data operations. It supports various use cases, including planning, activation, and measurement.
- Website
- www.infosum.com/
- Social
- Email ID
- *****@infosum.com
- Registered Address
- Clifton House, Bunnian Place, Basingstoke, Hampshire, RG21 7JE
Key Metrics
Founded Year
2015
Location
Basingstoke, United Kingdom
Stage
Acquired
Total Funding
$93.2M in 8 rounds
Latest Funding Round
Last Known Valuation
$***** as on Aug 17, 2021
Investors
Ranked
34th among 1758 active competitors
Employee Count
74 as on Jul 31, 2026
Exit Details
Acquired by WPP (Apr 03, 2025)
Legal entities associated with InfoSum
InfoSum is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Infosum Limited CIN: 09825513 , United Kingdom, Active | Oct 14, 2015 | - | 62 (As on Dec 31, 2024) |
InfoSum's acquisition details
InfoSum got acquired by WPP on Apr 03, 2025.
Click here to take a look at InfoSum's acquisition in detail
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InfoSum's funding and investors
InfoSum has raised a total funding of $93.2M over 8 rounds. Its first funding round was on Feb 09, 2016. Its latest funding round was a Series B round on Jan 24, 2023 for $*****. 1 investor participated in its latest round. InfoSum has 9 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of InfoSum:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jan 24, 2023 | 8439998 | Series B | 1080948 | 1632068 | 4841134 | 5876196 |
Aug 17, 2021 | 3775783 | Series B | 8872619 | 8802568 | 7881981 | 9897668 |
Aug 21, 2020 | 9486106 | Series A | 5304642 | 1942271 |
Access funding benchmarks and valuations. Sign up today!View details of InfoSum's funding rounds and investors
InfoSum's founders and board of directors
Founder? Claim ProfileThe founders of InfoSum is Nick Halstead.
Here are the details of InfoSum's key team members:
- Nick Halstead: Former Founder & CEO of InfoSum.
InfoSum's Board of Directors
InfoSum's board has 3 active members. Lauren Frances Wetzel is part of team and Michael John Nichols and Richard John Mooney are independent board members.Here is the list of InfoSum's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 1y 11m | |
Independent board member | - | Current | 0y 11m | |
krawyvg | Independent board member | - | Current | 4y 5m |
View details of InfoSum's Founder profiles and Board Members
InfoSum's employee count trend
InfoSum has 74 employees as of Jul 26. Here is InfoSum's employee count trend over the years:
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InfoSum's Competitors and alternates
Top competitors of InfoSum include Capillary Technologies, Medallia and Adobe. Here is the list of Top 10 competitors of InfoSum, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Capillary Technologies 2008, Bengaluru (India), Public | AI powered loyalty management software for enterprises | $144M | 82/100 | |
2nd |  Medallia 2001, Pleasanton (United States), Acquired | Provider of experience management software and related customer service solutions | $344M | 81/100 | |
3rd |  Adobe 1982, San Jose (United States), Public | AI powered marketing creative management and customer journey management platform | - | 81/100 | |
4th | Amplitude 2012, San Francisco (United States), Public | Provider of an AI analytics platform for product and marketing insights | $336M | 78/100 | |
5th | Braze 2011, New York City (United States), Public | Provider of a platform for cross-channel customer engagement and messaging | $175M | 77/100 | |
6th |  Blueshift 2014, San Francisco (United States), Acquired | AI-enabled marketing automation platform | $57.6M | 73/100 | |
7th |  Netcore Cloud 1998, Mumbai (India), Early Stage | Provider of an AI-powered platform for customer engagement and marketing | $4.89M | 73/100 | |
8th | Route 2018, Lehi (United States), Series C | Provider of post-purchase platform offering shipping protection, tracking, and issue resolution | $340M | 72/100 | |
9th | Phunware 2009, Austin (United States), Public | Provider of analytics and data management software | $118M | 71/100 | |
10th | Invoca 2008, Santa Barbara (United States), Series F | Developer of conversation analytics software for marketing, sales, and contact centers | $202M | 70/100 | |
34th | InfoSum 2015, Basingstoke (United Kingdom), Acquired | Provider of a data collaboration platform facilitating secure data connectivity | $93.2M | 60/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on InfoSum's competitors? Click here to see the top ones
InfoSum's Investments and acquisitions
InfoSum has made no investments or acquisitions yet.
Reports related to InfoSum
Here is the latest report on InfoSum's geography:
News related to InfoSum
Filter this listMedia has covered InfoSum for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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InfoSum Introduces Beacons, AI-Ready Technology for Cross-Cloud Data CollaborationAiThority•Nov 13, 2025•InfoSum, Beacons AI
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Samba TV and InfoSum Partner for Privacy-Safe Media MeasurementGlobeNewswire•Jun 18, 2025•Samba, InfoSum
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InfoSum Integrates with Amazon Ads for Enhanced First-Party Data ActivationDestinationcrm•May 21, 2025•InfoSum, Amazon, Amazon
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WPP Acquires InfoSum to Boost AI-Powered Marketing SolutionsBanyan NetFaqs•Apr 04, 2025•WPP, InfoSum
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