When was Intrinsic founded?

Intrinsic was founded in 2002 and raised its 1st funding round 19 years after it was founded.

Where is Intrinsic located?

Intrinsic is headquartered in New York City, United States.

How many employees does Intrinsic have?

As of Feb 28, 2026, the latest employee count at Intrinsic is 17.

Is Intrinsic a funded company?

Intrinsic is a funded company, having raised a total of $128M across 3 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Jun 03, 2021.

When was the latest funding round of Intrinsic?

Intrinsic's latest funding was a $***** Series A round on May 05, 2023, with participation from 5 investors. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $186M in funding in 2026 to date.

What is the annual revenue of Intrinsic?

Annual revenue of Intrinsic is £741 as on Mar 31, 2023.

Where does Intrinsic rank among its competitors?

Intrinsic ranks 67th amongst 132 active competitors, of which 67 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Merama, which secured $45M in Apr, 2025.

Who are the top competitors of Intrinsic?

Intrinsic's top competitors include Thrasio, THG and Merama. Among them, Merama secured the most recent funding round in April, 2025.

Intrinsic - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Tech-first acquirer of health and wellness brands. It focuses on acquiring and providing digital services for companies that sell health and wellness products on Amazon and other e-commerce sites.

Website: www.intrinsic.us/
Email ID: *****@intrinsic.us

Key Metrics

Founded Year

2002

Location

New York City, United States

Stage

Series A

Total Funding

$128M in 3 rounds

Latest Funding Round

Series A, May 05, 2023, $*****

Investors

Define Ventures & 4 more

Ranked

67^th among 132 active competitors

Annual Revenue

£741 as on Mar 31, 2023

Employee Count

17 as on Feb 28, 2026

Similar Companies

Thrasio & 66 more

View Intrinsic's full profile

Intrinsic is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
INTRINSIC BRANDS, INC. CIN: 5397899 , United States, Active	Aug 22, 2018	-	-	-
INTRINSIC WELLNESS LTD CIN: 12540168 , United Kingdom, Active	Mar 30, 2020	$894 (As on Mar 31, 2023)	-

Intrinsic has raised a total funding of $128M over 3 rounds. Its first funding round was on Jun 03, 2021. Its latest funding round was a Series A round on May 05, 2023 for $*****. 5 investors participated in its latest round. Intrinsic has 5 institutional investors.

Here is the list of recent funding rounds of Intrinsic:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 05, 2023	5329242	Series A	3456975	1628780	4959447	5832732
Jun 03, 2021	4130706	Series A	6846433	7522290	8515130	Link Ventures
Jun 03, 2021	4415584	Conventional Debt	7923174	1169428	3850087	2795851

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View details of Intrinsic's funding rounds and investors

The founders of Intrinsic is Yadin Shemmer.

Here are the details of Intrinsic's key team members:

Yadin Shemmer: Former Founder & CEO of Intrinsic.

View details of Intrinsic's Founder profiles and Board Members

Intrinsic's employee count trend

Intrinsic has 17 employees as of Feb 26. Here is Intrinsic's employee count trend over the years:

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Top competitors of Intrinsic include Thrasio, THG and Merama. Here is the list of Top 10 competitors of Intrinsic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrasio 2018, Walpole (United States), Series D	Platform acquiring Amazon FBA brands	$3.4B	Advent International, Oaktree Capital Management ... & 29 others	76/100
2nd	THG 2004, Manchester (United Kingdom), Public	Platform acquiring digital consumer brands	$723M	BlackRock, Sofina & 53 others	76/100
3rd	Merama 2020, Mexico City (Mexico), Series B	Platform acquiring eCommerce businesses	$430M	Advent International, SoftBank Group & 16 others	70/100
4th	GlobalBees 2021, Delhi (India), Series B	Platform offering builder and scaler of direct-to-consumer brands	$210M	FirstCry, Premji Invest & 22 others	69/100
5th	SellerX 2020, Meerbusch (Germany), Series B	Provider of brand acquisition and management services for amazon-based retailers	$830M	Sofina, TriplePoint Capital & 27 others	69/100
6th	Razor Group 2020, Berlin (Germany), Series D	Platform acquiring Amazon FBA brands	$1B	Redalpine, Victory Park Capital Advisors ... & 30 others	67/100
7th	Una Brands 2017, Singapore (Singapore), Series B	Operator of e-commerce brands in Asia	$115M	White Star Capital, Alpha JWC Ventures & 26 others	65/100
8th	Evenflow 2021, Mumbai (India), Series A	Platform offering acquisition and scaling of e‑commerce businesses	$14.5M	100Unicorns, LetsVenture & 54 others	64/100
9th	TechStyle 2010, El Segundo (United States), Series C	Provider of membership commerce solutions for fashion businesses	$340M	Matrix, Rho Capital Partners & 25 others	64/100
10th	Aterian 2014, New York City (United States), Public	Platform for acquiring and partnering with digital-first brands	-	Interplay, Azafran Capital Partners	63/100
67th	Intrinsic 2002, New York City (United States), Series A	Tech-first acquirer of health and wellness brands	$128M	Link Ventures, Define Ventures & 3 others	38/100