When was Intrinsic founded?

Intrinsic was founded in 2002 and raised its 1st funding round 19 years after it was founded.

Where is Intrinsic located?

Intrinsic is headquartered in New York City, United States.

Is Intrinsic a funded company?

Intrinsic is a funded company, having raised a total of $128M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jun 03, 2021.

When was the latest funding round of Intrinsic?

Intrinsic's latest funding was a $***** Series A round on May 05, 2023, with participation from 5 investors. Its primary sector is Brands Tech. In United States, the Brands Tech sector has seen $287M in funding in 2026 to date.

What is the annual revenue of Intrinsic?

Annual revenue of Intrinsic is less than £1M as on Mar 31, 2023

Where does Intrinsic rank among its competitors?

Intrinsic ranks 63rd amongst 116 active competitors, of which 60 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was GlobalBees, which secured $23.4M in Apr, 2025.

Who are the top competitors of Intrinsic?

Intrinsic's top competitors include Thrasio, THG and Evenflow. Among them, GlobalBees secured the most recent funding round in April, 2025.

Intrinsic - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Tech-first acquirer of health and wellness brands. It focuses on acquiring and providing digital services for companies that sell health and wellness products on Amazon and other e-commerce sites.

Website: www.intrinsic.us/
Email ID: *****@intrinsic.us

Key Metrics

Founded Year

2002

Location

New York City, United States

Stage

Series A

Total Funding

$128M in 3 rounds

Latest Funding Round

Series A, May 05, 2023, $*****

Investors

Define Ventures & 4 more

Ranked

63^rd among 116 active competitors

Annual Revenue

£0 - £1M as on Mar 31, 2023

Similar Companies

Thrasio & 61 more

View Intrinsic's full profile

Intrinsic is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
INTRINSIC BRANDS, INC. CIN: 5397899 , United States, Active	Aug 22, 2018	-	-	-
INTRINSIC WELLNESS LTD CIN: 12540168 , United Kingdom, Active	Mar 30, 2020	£0 - £1M (As on Mar 31, 2023)	-

Intrinsic has raised a total funding of $128M over 3 rounds. Its first funding round was on Jun 03, 2021. Its latest funding round was a Series A round on May 05, 2023 for $*****. 5 investors participated in its latest round. Intrinsic has 5 institutional investors.

Here is the list of recent funding rounds of Intrinsic:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 05, 2023	8309704	Series A	2618352	2770700	4151709	2263533
Jun 03, 2021	6124868	Conventional Debt	7047298	7795521	1723669	1524093
Jun 03, 2021	6302522	Series A	1708528	1970422	Define Ventures	Link Ventures

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View details of Intrinsic's funding rounds and investors

The founders of Intrinsic is Yadin Shemmer.

Here are the details of Intrinsic's key team members:

Yadin Shemmer: Former Founder & CEO of Intrinsic.

View details of Intrinsic's Founder profiles and Board Members

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Top competitors of Intrinsic include Thrasio, THG and Evenflow. Here is the list of Top 10 competitors of Intrinsic, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrasio 2018, Walpole (United States), Series D	Platform acquiring Amazon FBA brands	$3.4B	Advent International, Oaktree Capital Management ... & 30 others	76/100
2nd	THG 2004, Manchester (United Kingdom), Public	Platform acquiring digital consumer brands	$723M	BlackRock, Sofina & 53 others	76/100
3rd	Evenflow 2021, Mumbai (India), Series A	Platform offering acquisition and scaling of e‑commerce businesses	$14.5M	100Unicorns, LetsVenture & 54 others	71/100
4th	TechStyle 2010, El Segundo (United States), Series C	Provider of membership commerce solutions for fashion businesses	$340M	Rho Capital Partners, Matrix & 26 others	70/100
5th	GlobalBees 2021, Delhi (India), Series B	Platform offering builder and scaler of direct-to-consumer brands	$210M	Premji Invest, FirstCry & 22 others	69/100
6th	GOAT Brand Labs 2021, Bengaluru (India), Series A	Provider of services for direct-to-consumer brand acquisition and scaling	$109M	Tiger Global Management, NB Ventures & 36 others	68/100
7th	Perch 2019, Boston (United States), Acquired	Provider of customer-centric e-commerce and product development	$906M	Spark Capital, SoftBank Vision Fund & 5 others	66/100
8th	Una Brands 2017, Singapore (Singapore), Series B	Operator of e-commerce brands in Asia	$115M	White Star Capital, Alpha JWC Ventures & 26 others	65/100
9th	UpScalio 2021, Gurugram (India), Series A	Online brand acquirer for e-commerce businesses	$57.5M	Presight Capital, GII & 37 others	62/100
10th	Heyday 2020, San Francisco (United States), Acquired	Acquirer and incubator of digital brands and e-commerce businesses	$800M	General Catalyst, The Raine Group & 9 others	61/100
63rd	Intrinsic 2002, New York City (United States), Series A	Tech-first acquirer of health and wellness brands	$128M	Link Ventures, Define Ventures & 3 others	36/100