When was Thrasio founded?

Thrasio was founded in 2018 and became a unicorn in 2021, reaching the milestone in 3 years. It raised its 1st funding round 1 year after its incorporation.

Where is Thrasio located?

Thrasio is headquartered in Walpole, United States. It is registered at 85 West St, Walpole, Massachusetts, 02081, United States.

Who is the current CEO of Thrasio?

Carlos Cashman of Thrasio. They have also founded 1 company and are angel investors in 2 startups.

How many employees does Thrasio have?

As of Sep 30, 2026, the latest employee count at Thrasio is 233.

Is Thrasio a funded company?

Thrasio is a funded company, having raised a total of $3.4B across 10 funding rounds to date. The company's 1st funding round was a $6.5M Seed round, raised on Apr 03, 2019.

How much is Thrasio worth?

The latest valuation of Thrasio is $10B as of Jan 01, 2023.

When was the latest funding round of Thrasio?

Thrasio's latest funding was a $1B Series D round on Oct 22, 2021, with participation from 6 investors.

Is Thrasio a Brands Tech company?

The primary sector of Thrasio is Brands Tech.

Where does Thrasio rank among its competitors?

Thrasio ranks 1st amongst 52 active competitors, of which 28 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Razor Group, which secured $100M in Mar, 2024.

Who are the top competitors of Thrasio?

Thrasio's top competitors include Perch, Heyday and SellerX. Among them, Razor Group secured the most recent funding round in March, 2024.

Thrasio - 2026 Company Profile, Team, Funding & Competitors

Sectors and market segments that Thrasio operate in

Thrasio serves in the Retail market segments.The primary business model of Thrasio is:

Retail > Brands Tech > ***** **** > ***** ******

Company Details

Platform acquiring Amazon FBA brands. The company acquires private label Amazon FBA businesses and direct-to-consumer e-commerce brands. The company evaluates the business and offers a deal to the seller. After acquiring the businesses, the company optimizes and operates the brands to expand through marketing, product development, supply chain management, and wholesale expansion, leading to financial and operating growth.

Website: thrasio.com
Social
Registered Address: 85 West St, Walpole, Massachusetts, 02081, United States

Key Metrics

Founded Year

2018

Location

Walpole, United States

Stage

Series D

Total Funding

$3.4B in 10 rounds

Latest Funding Round

Series D, Oct 22, 2021, $1B

Post Money Valuation

$10B as on Jan 01, 2023

Investors

Advent International & 31 more

Ranked

1^st among 52 active competitors

Employee Count

233 as on Sep 30, 2026

Investment & Acquisitions

The California Beach & 9 more

Similar Companies

Perch & 59 more

View Thrasio's full profile

Thrasio is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
THRASIO, LLC CIN: 6862773 , United States, Active	Apr 26, 2018	-	1120 (As on Dec 31, 2021)	-

Thrasio has raised a total funding of $3.4B over 10 rounds. Its first funding round was on Apr 03, 2019. Its latest funding round was a Series D round on Oct 22, 2021 for $1B. 6 investors participated in its latest round. Thrasio has 31 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Thrasio:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Oct 22, 2021	$1B	Series D	$5B	-	Silver Lake, Advent International	Oaktree Capital Management, PEAK6, Upper90, Corner Capital Partn
Sep 2021	$650M	Conventional Debt	-	-	-	-
Mar 17, 2021	$100M	Series C	-	-	Harlan Capital Partners, Oaktree Capital Management	Upper90, Advent International, PEAK6, Western Technology Investment

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View details of Thrasio's funding rounds and investors

The founders of Thrasio is Carlos Cashman. Carlos Cashman is the CEO of Thrasio.

Here are the details of Thrasio's key team members:

Carlos Cashman: Co-Founder & Co-CEO of Thrasio. They are also an angel investor in 2 startups.

View details of Thrasio's Founder profiles and Board Members

Thrasio's employee count trend

Thrasio has 233 employees as of Sep 26. Here is Thrasio's employee count trend over the years:

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Top competitors of Thrasio include Perch, Heyday and SellerX. Here is the list of Top 10 competitors of Thrasio, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrasio 2018, Walpole (United States), Series D	Platform acquiring Amazon FBA brands	$3.4B	Western Technology Investment, Silver Lake ... & 30 others	76/100
2nd	Perch 2019, Boston (United States), Acquired	Provider of customer-centric e-commerce and product development	$906M	Spark Capital, SoftBank Vision Fund & 5 others	66/100
3rd	Heyday 2020, San Francisco (United States), Acquired	Acquirer and incubator of digital brands and e-commerce businesses	$800M	General Catalyst, The Raine Group & 9 others	61/100
4th	SellerX 2020, Meerbusch (Germany), Series B	Provider of brand acquisition and management services for amazon-based retailers	$830M	Sofina, TriplePoint Capital & 27 others	61/100
5th	Berlin Brands Group 2005, Berlin (Germany), Late Stage	Brand of consumer products	$800M	Ardian, Bain Capital & 6 others	58/100
6th	Forum Brands 2020, Palo Alto (United States), Series A	Platform offering brand management solutions	$51.4M	Norwest, TriplePoint Capital & 2 others	57/100
7th	Razor Group 2020, Berlin (Germany), Series D	Platform acquiring Amazon FBA brands	$1B	Victory Park Capital Advisors, Redalpine ... & 30 others	55/100
8th	Benitago 2016, New York City (United States), Series A	Acquirer and grower of Amazon FBA businesses. It provides a quick valuation and sale process for Amazon business owners. The company offers a streamlined acquisition process, aiming for a swift closing within a short timeframe. Post-acquisition, it focuses on growing the acquired brands, leveraging its internal expertise in Amazon operations to enhance profitability. This approach benefits sellers by providing a fast and fair sale, while also ensuring continued growth and profit for the acquired businesses.	$382M	Coventure, Private Ventures Group & 2 others	53/100
9th	Unybrands 2020, Miami (United States), Series B	Firm acquiring and scaling e-commerce microbrands in the home and lifestyle sectors	$25M	Day One Ventures, Crayhill & 3 others	53/100
10th	Moonshot Brands 2020, Oakland (United States), Series D	Platform acquiring and operating profitable ecommerce brands	$190M	Anthemis Group, FoundersX Ventures & 21 others	53/100

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Thrasio has made 4 investments in companies including Swiftline and Zeenk. Thrasio has also acquired 6 companies including The California Beach and Lifelong Online.

Here is the list of investments & acquisitions:

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Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Feb 28, 2023	Acquisition	The California Beach	2018	Los Angeles (United States)
Mar 04, 2022	Investments	Swiftline	2021	New York City (United States)
Jan 14, 2022	Acquisition	Lifelong Online	2015	Gurugram (India)