When was Lytics founded?

Lytics was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Lytics located?

Lytics is headquartered in Portland, United States. It is registered at Portland, Oregon.

Who is the current CEO of Lytics?

James McDermott of Lytics. They have also founded 1 company.

How many employees does Lytics have?

As of May 31, 2026, the latest employee count at Lytics is 22.

Is Lytics a funded company?

Lytics is a funded company, having raised a total of $58.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 05, 2012.

When was the latest funding round of Lytics?

Lytics' latest funding was a $***** Series C round on Feb 21, 2019, with participation from 5 investors.

Where does Lytics rank among its competitors?

Lytics ranks 46th amongst 643 active competitors, of which 91 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of Lytics?

Lytics' top competitors include Capillary Technologies, Twilio and Zeotap. Among them, Hightouch secured the most recent funding round in April, 2026.

Lytics - 2026 Company Profile, Team, Funding & Competitors

Lytics is an acquired company based in Portland (United States), founded in 2011 by Aaron Raddon and James McDermott. It operates as a Personalization platform empowering brands with real-time customer data and insights. Lytics has raised $58.3M in funding from investors like Rembrandt Partners, JMI Management and Comcast Ventures. The company has 643 active competitors, including 91 funded and 75 that have exited. Its top competitors include companies like Capillary Technologies, Twilio and Zeotap.

Company Details

Personalization platform empowering brands with real-time customer data and insights. It offers a composable Customer Data Platform (CDP) that helps businesses leverage their existing data infrastructure for flexible and scalable personalization across all channels. The platform provides real-time customer insights, enabling personalized content and product recommendations. It focuses on building accurate customer profiles, uncovering insights, and retaining customers through relevant engagement. The platform offers features like seamless CMS integration, AI-powered personalization, and pre-built connections to various data sources and tools. It supports experiences like optimizing ad spend, sending personalized emails, personalizing web experiences, and recommending products. It serves industries like Retail, Media, Technology, and Finance. The platform provides resources like documentation, webinars, and videos. It offers login and subscription options.

Website: www.lytics.com/
Social
Phone Number: +1 **********
Registered Address: Portland, Oregon

Key Metrics

Founded Year

2011

Location

Portland, United States

Stage

Acquired

Total Funding

$58.3M in 6 rounds

Latest Funding Round

Series C, Feb 21, 2019, $*****

Investors

Rembrandt Partners & 10 more

Ranked

46^th among 643 active competitors

Employee Count

22 as on May 31, 2026

Similar Companies

Capillary Technologies & 1682 more

Exit Details

Acquired by Contentstack (Jan 08, 2025)

View Lytics' full profile

Lytics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
Lytics, Inc. CIN: 20191837270 , United States, Active	Oct 22, 2019	-	-	-
LYTICS, INC CIN: 5318387 , United States, Active	Dec 03, 2013	-	92 (As on Dec 31, 2019)	-

Lytics got acquired by Contentstack on Jan 08, 2025.

Click here to take a look at Lytics's acquisition in detail

Lytics has raised a total funding of $58.3M over 6 rounds. Its first funding round was on Oct 05, 2012. Its latest funding round was a Series C round on Feb 21, 2019 for $*****. 5 investors participated in its latest round. Lytics has 11 institutional investors.

Here is the list of recent funding rounds of Lytics:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 21, 2019	5744239	Series C	1741047	4160417	4280917	4578140
Apr 03, 2018	4879991	Series B	7265792	7687833	1617881	EPIC Ventures & 3 more
Nov 17, 2014	9560779	Series A	8397385	2860373	Comcast Ventures	Rembrandt Partners & 1 more

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View details of Lytics's funding rounds and investors

The founders of Lytics are Aaron Raddon and James McDermott. James McDermott is the CEO of Lytics.

Here are the details of Lytics' key team members:

Aaron Raddon: Co-Founder & CTO of Lytics and founder of 1 other company.
James McDermott: Co-Founder & CEO of Lytics and founder of 1 other company.

View details of Lytics's Founder profiles and Board Members

Lytics' employee count trend

Lytics has 22 employees as of May 26. Here is Lytics's employee count trend over the years:

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Top competitors of Lytics include Capillary Technologies, Twilio and Zeotap. Here is the list of Top 10 competitors of Lytics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Fidelity Investments & 40 others	78/100
3rd	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 42 others	73/100
4th	Hightouch 2019, San Francisco (United States), Series D	Provider of an AI-powered marketing and customer data platform	$322M	Bain Capital Ventures, Sapphire Ventures ... & 23 others	73/100
5th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 18 others	71/100
6th	Common Room 2020, Seattle (United States), Acquired	Provider of software unifying customer data and buyer intent signals	$52.9M	Index Ventures, Greylock Partners & 6 others	69/100
7th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	Sierra Ventures, SoftBank & 12 others	67/100
8th	FirstHive 2009, Atlanta (United States), Series A	Provider of an AI-powered platform for customer data unification and analysis	$9.13M	Info Edge, Saama & 31 others	67/100
9th	Tealium 2008, San Diego (United States), Series G	Customer data management and orchestration platform	$277M	Silver Lake, Georgian & 25 others	65/100
10th	Segment 2011, San Francisco (United States), Acquired	Cloud-based customer data platform	$300M	Google Ventures, Accel & 19 others	65/100
46th	Lytics 2011, Portland (United States), Acquired	Personalization platform empowering brands with real-time customer data and insights	$58.3M	EPIC Ventures, The Gramercy Fund & 9 others	47/100