When was Lytics founded?

Lytics was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Lytics located?

Lytics is headquartered in Portland, United States. It is registered at Portland, Oregon.

Who is the current CEO of Lytics?

James McDermott of Lytics. They have also founded 1 company.

How many employees does Lytics have?

As of May 31, 2026, the latest employee count at Lytics is 22.

Is Lytics a funded company?

Lytics is a funded company, having raised a total of $58.3M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Oct 05, 2012.

When was the latest funding round of Lytics?

Lytics' latest funding was a $***** Series C round on Feb 21, 2019, with participation from 5 investors.

Where does Lytics rank among its competitors?

Lytics ranks 53rd amongst 565 active competitors, of which 92 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of Lytics?

Lytics' top competitors include Capillary Technologies, Twilio and Segment. Among them, Hightouch secured the most recent funding round in April, 2026.

Lytics - 2026 Company Profile, Team, Funding & Competitors

Company Details

Personalization platform empowering brands with real-time customer data and insights. It offers a composable Customer Data Platform (CDP) that helps businesses leverage their existing data infrastructure for flexible and scalable personalization across all channels. The platform provides real-time customer insights, enabling personalized content and product recommendations. It focuses on building accurate customer profiles, uncovering insights, and retaining customers through relevant engagement. The platform offers features like seamless CMS integration, AI-powered personalization, and pre-built connections to various data sources and tools. It supports experiences like optimizing ad spend, sending personalized emails, personalizing web experiences, and recommending products. It serves industries like Retail, Media, Technology, and Finance. The platform provides resources like documentation, webinars, and videos. It offers login and subscription options.

Website: www.lytics.com/
Social
Phone Number: +1 **********
Registered Address: Portland, Oregon

Key Metrics

Founded Year

2011

Location

Portland, United States

Stage

Acquired

Total Funding

$58.3M in 6 rounds

Latest Funding Round

Series C, Feb 21, 2019, $*****

Investors

Rembrandt Partners & 10 more

Ranked

53^rd among 565 active competitors

Employee Count

22 as on May 31, 2026

Similar Companies

Capillary Technologies & 1628 more

Exit Details

Acquired by Contentstack (Jan 08, 2025)

View Lytics' full profile

Lytics is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
LYTICS, INC CIN: 5318387 , United States, Active	Dec 03, 2013	-	92 (As on Dec 31, 2019)	-
Lytics, Inc. CIN: 20191837270 , United States, Active	Oct 22, 2019	-	-	-

Lytics got acquired by Contentstack on Jan 08, 2025.

Click here to take a look at Lytics's acquisition in detail

Lytics has raised a total funding of $58.3M over 6 rounds. Its first funding round was on Oct 05, 2012. Its latest funding round was a Series C round on Feb 21, 2019 for $*****. 5 investors participated in its latest round. Lytics has 11 institutional investors.

Here is the list of recent funding rounds of Lytics:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 21, 2019	1172117	Series C	4278476	9180532	6915110	2282142
Apr 03, 2018	5312708	Series B	9798853	8164468	4223725	EPIC Ventures & 3 more
Nov 17, 2014	2781257	Series A	3161705	6301616	Comcast Ventures	Rembrandt Partners & 1 more

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View details of Lytics's funding rounds and investors

The founders of Lytics are Aaron Raddon and James McDermott. James McDermott is the CEO of Lytics.

Here are the details of Lytics' key team members:

Aaron Raddon: Co-Founder & CTO of Lytics and founder of 1 other company.
James McDermott: Co-Founder & CEO of Lytics and founder of 1 other company.

View details of Lytics's Founder profiles and Board Members

Lytics' employee count trend

Lytics has 22 employees as of May 26. Here is Lytics's employee count trend over the years:

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Top competitors of Lytics include Capillary Technologies, Twilio and Segment. Here is the list of Top 10 competitors of Lytics, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 34 others	81/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	Fidelity Investments, Union Square Ventures ... & 40 others	79/100
3rd	Segment 2011, San Francisco (United States), Acquired	Cloud-based customer data platform	$300M	Google Ventures, Accel & 18 others	77/100
4th	Hightouch 2019, San Francisco (United States), Series D	Provider of a customer data and AI platform for marketing	$322M	Bain Capital Ventures, Sapphire Ventures ... & 22 others	73/100
5th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 41 others	72/100
6th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	SBI Investment, SoftBank & 11 others	72/100
7th	Census 2018, San Francisco (United States), Acquired	Cloud based customer data management platform	$80.3M	Tiger Global Management, Sequoia Capital ... & 25 others	72/100
8th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 17 others	71/100
9th	mParticle 2012, New York City (United States), Acquired	Platform offering data management software	$272M	Bowery Capital, Harmony Partners & 27 others	66/100
10th	FirstHive 2009, Atlanta (United States), Series A	Provider of an AI-powered platform for customer data unification and analysis	$9.13M	Info Edge, Saama & 31 others	66/100
53rd	Lytics 2011, Portland (United States), Acquired	Personalization platform empowering brands with real-time customer data and insights	$58.3M	JMI Management, The Gramercy Fund & 9 others	47/100