MadKudu - About the company
MadKudu is an acquired company based in Mountain View (United States), founded in 2014 by Francis BRERO, Paul Cothenet and Sam Levan. It operates as a Platform offering Sales Process engagement Solutions. MadKudu has raised $29.1M in funding from Felicis Ventures and Techstars. The company has 1419 active competitors, including 107 funded and 42 that have exited. Its top competitors include companies like LivePerson, Emotive and Octane.
Company Details
Madkudu analyzes customer behavior data on websites and mobile apps and combines it with third party company and contact data and uses machine learning to predict customer lifetime value, and conversion parameters and send targeted personalized to drive conversion and upsell and cross sell opportunities.
- Website
- madkudu.com
- Registered Address
- Sunnyvale, California
Key Metrics
Founded Year
2014
Location
Mountain View, United States
Stage
Acquired
Total Funding
$29.1M in 6 rounds
Latest Funding Round
Investors
Ranked
7th among 1419 active competitors
Employee Count
8 as on Jun 30, 2026
Investment & Acquisitions
Exit Details
Acquired by HG Insights (Aug 25, 2025)
Legal entities associated with MadKudu
MadKudu is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
MADKUDU INC. CIN: 471324672 , United States, Active | Jul 07, 2014 | - | 8 (As on Dec 31, 2024) | - |
MadKudu's acquisition details
MadKudu got acquired by HG Insights on Aug 25, 2025.
Click here to take a look at MadKudu's acquisition in detail
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MadKudu's funding and investors
MadKudu has raised a total funding of $29.1M over 6 rounds. Its first funding round was on 2015. Its latest funding round was a Series A round on Nov 15, 2022 for $*****. 8 investors participated in its latest round. MadKudu has 9 institutional investors and 4 angel investors.
Here is the list of recent funding rounds of MadKudu:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 15, 2022 | 5610424 | Series A | 9859317 | 6238188 | 6827278 | 2564414 |
Jan 06, 2020 | 1917344 | Series A | 9576971 | 6051386 | 1664227 | 4588514 |
Jun 05, 2019 | 7081151 | Series A | 1135331 | 2567483 | 6018911 | 3337011 |
View details of MadKudu's funding rounds and investors
MadKudu's founders and board of directors
Founder? Claim ProfileHere are the details of MadKudu's key team members:
- Francis BRERO: Co-Founder & CPO of MadKudu. They serve on the board of 1 company.Contact Info: 1 email address
- Paul Cothenet: Co-Founder of MadKudu. They serve on the board of 1 company.
- Sam Levan: Co-Founder & CEO of MadKudu. Contact Info: 1 email address
MadKudu's Board of Directors
MadKudu's board has 6 active members. Francois Dufour, Francis BRERO, Paul Cothenet, Anselme Le Van, Francois Meteyer and Eric Buatois are independent board members.Here is the list of MadKudu's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 3y 7m | |
nthlbee | Independent board member | - | Current | 3y 9m |
iwvvdde | Independent board member | - | Current | 2y 5m |
yfibrvk | Independent board member | - | Current | 9y 1m |
evlaocw | Independent board member | - | Current | 7y 5m |
ythe{cn | Independent board member | - | Current | 8y 5m |
View details of MadKudu's Founder profiles and Board Members
MadKudu's employee count trend
MadKudu has 8 employees as of Jun 26. Here is MadKudu's employee count trend over the years:
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MadKudu's Competitors and alternates
Top competitors of MadKudu include LivePerson, Emotive and Octane. Here is the list of Top 10 competitors of MadKudu, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | LivePerson 1995, New York City (United States), Acquired | Provider of conversational AI platform for digital customer and agent experiences | - | 68/100 | |
2nd | Emotive 2018, Los Angeles (United States), Acquired | SMS marketing solution provider | $73.9M | 68/100 | |
3rd | Octane 2016, San Francisco (United States), Series A | Provider of cloud and AI-based chatbots for e-commerce websites | $14M | 68/100 | |
4th | Qualified 2018, San Francisco (United States), Acquired | Provider of conversational marketing platform | $163M | 68/100 | |
5th | Artisan 2023, San Francisco (United States), Series A | Provider of an AI-powered platform for outbound sales automation | $46.1M | 64/100 | |
6th | Platform offering outbound calling software solution | $6.22M | 63/100 | ||
7th | MadKudu 2014, Mountain View (United States), Acquired | Platform offering Sales Process engagement Solutions | $29.1M | 63/100 | |
8th | Drift Technologies 2015, Boston (United States), Acquired | AI and cloud based lead generation chatbots for businesses | $107M | 62/100 | |
9th | ConnectAndSell 2007, Los Gatos (United States), Acquired | Platform offering automated Assisted Dialing solution | $14.9M | 61/100 | |
10th | Conquer 2007, Sacramento (United States), Series B | Salesforce-native sales engagement solution provider. It offers a platform integrating enterprise-grade dialing, sales automation, and AI-powered insights within Salesforce. The solution facilitates omnichannel communication across voice, SMS, email, and VoIP, enabling seamless sales process optimization from lead generation to closing. AI-driven features guide interactions, prioritize leads, and tailor responses, improving sales efficiency. The platform also includes tools for personalized customer support, enhancing customer satisfaction and loyalty. Optimized sales cadences ensure personalized engagement throughout the sales journey, accelerating revenue growth. | $25.6M | 61/100 |
Looking for more details on MadKudu's competitors? Click here to see the top ones
MadKudu's Investments and acquisitions
MadKudu has acquired BreadCrumbs. MadKudu has not made any investments as of now.Reports related to MadKudu
Here is the latest report on MadKudu's geography:
News related to MadKudu
Media has covered MadKudu for 1 event in last 1 year.
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Outreach Expands Its Data Partnership EcosystemDestinationcrm•May 21, 2025•Outreach, ZoomInfo, Cognism, SalesIntel and 5 others
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MadKudu Acquires Breadcrumbs to Accelerate Signal-Based SellingPR Newswire•Nov 10, 2024•MadKudu, BreadCrumbs
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MadKudu Acquires Breadcrumbs to Accelerate the Shift to Signal-Based SellingSalesTech Star•Oct 11, 2024•MadKudu, BreadCrumbs
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MadKudu Secures $18M led by Felicis to Accelerate Adoption of Product-Led GrowthPR Newswire•Nov 15, 2022•MadKudu, Felicis Ventures, BCG, Alven and 2 others
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