When was Nogin founded?

Nogin was founded in 2010 and raised its 1st funding round within a year of its incorporation.

Where is Nogin located?

Nogin is headquartered in Tustin, United States.

How many employees does Nogin have?

As of Aug 31, 2026, the latest employee count at Nogin is 85.

Is Nogin a funded company?

Nogin is a funded company, having raised a total of $11.5M across 6 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Jan 20, 2010.

When was the latest funding round of Nogin?

Nogin's latest funding was a $***** Venture Debt round on Aug 22, 2021, with participation from 1 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $2.95B in funding in 2026 to date.

What is the annual revenue of Nogin?

Annual revenue of Nogin is between $50M and $100M as on Dec 31, 2022

Where does Nogin rank among its competitors?

Nogin ranks 34th amongst 1859 active competitors, of which 243 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Nitro Commerce, which secured $5.1M in Aug, 2025.

Who are the top competitors of Nogin?

Nogin's top competitors include Klaviyo, Rokt Technologies and Riskified. Among them, Nitro Commerce secured the most recent funding round in August, 2025.

Nogin - 2026 Company Profile, Team, Funding, Competitors & Financials

Nogin is a public company based in Tustin (United States), founded in 2010 by Jan-Christopher Nugent. It operates as a Cloud based marketing solutions for the e commerce industry. Nogin has raised $11.5M in funding from Iron Gate Capital. The company has 1859 active competitors, including 243 funded and 197 that have exited. Its top competitors include companies like Klaviyo, Rokt Technologies and Riskified.

Company Details

Cloud based marketing solutions for the e commerce industry. It provides a platform that offers predictive analytics, customer acquisition, retention, and more. It also provides consumer insights to understand and optimize the customer journey, customer tracking, situation analysis, and more. The platform is using artificial intelligence technology.

Website: www.nogin.com
Social
Email ID: *****@nogin.com
Phone Number: +1 **********

Key Metrics

Founded Year

2010

Location

Tustin, United States

Stage

Public

Total Funding

$11.5M in 6 rounds

Latest Funding Round

Venture Debt, Aug 22, 2021, $*****

Investors

Iron Gate Capital & 1 more

Ranked

34^th among 1859 active competitors

Annual Revenue

$50M - $100M as on Dec 31, 2022

Employee Count

85 as on Aug 31, 2026

Investment & Acquisitions

ModCloth & 2 more

Similar Companies

Klaviyo & 1692 more

Exit Details

Public

View Nogin's full profile

Nogin is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
NOGIN, INC. CIN: 1841800 , United States, Active	Jan 04, 2021	$50M - $100M (As on Dec 31, 2022)	213 (As on Dec 31, 2022)	-
Nogin, Inc CIN: 85-3087759 , United States, Active	Dec 31, 2009	-	-	-

Nogin got listed on Sep 24, 2021.

Click here to take a look at Nogin's IPO in detail

Nogin has raised a total funding of $11.5M over 6 rounds. Its first funding round was on Jan 20, 2010. Its latest funding round was a Venture Debt round on Aug 22, 2021 for $*****. 1 investor participated in its latest round. Nogin has 2 institutional investors.

Here is the list of recent funding rounds of Nogin:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Aug 22, 2021	2864020	Venture Debt	5455757	7604269	9515318	7448505
May 05, 2021	1092773	Conventional Debt	7547618	2129354	2717975	8179031
Jun 02, 2017	4403731	Series A	8655764	2623127	6822666	1350653

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View details of Nogin's funding rounds and investors

The founders of Nogin is Jan-Christopher Nugent.

Here are the details of Nogin's key team members:

Jan-Christopher Nugent: Former Co-Founder of Nogin.

View details of Nogin's Founder profiles and Board Members

Nogin's employee count trend

Nogin has 85 employees as of Aug 26. Here is Nogin's employee count trend over the years:

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Top competitors of Nogin include Klaviyo, Rokt Technologies and Riskified. Here is the list of Top 10 competitors of Nogin, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 24 others	82/100
2nd	Rokt Technologies 2012, United States, Series E	Personalized marketing tools for e-commerce businesses	$488M	TDM Growth Partners, Moelis & Company & 21 others	73/100
3rd	Riskified 2013, New York City (United States), Public	AI-based payment fraud prevention solutions for e-commerce solution	$232M	Founder Collective, Genesis Partners & 22 others	73/100
4th	CommerceIQ 2012, Mountain View (United States), Series D	Provider of unified AI platform for retail ecommerce sales and optimization	$196M	SoftBank Vision Fund, Shasta Ventures & 6 others	71/100
5th	Signifyd 2011, Palo Alto (United States), Series E	Provider of fraud prevention and payment validation for online retailers	$394M	Resolute Ventures, Owl Rock & 30 others	70/100
6th	Magnetic 2008, New York City (United States), Acquired	Search retargeting platform	$47.8M	Edison Partners, CRV & 14 others	69/100
7th	Bango 1999, Cambridge (United Kingdom), Public	Provider of marketing solutions for e-commerce businesses	-	Origin Capital, ET Capital & 5 others	68/100
8th	Nitro Commerce 2023, Gurugram (India), Series A	Developer of software tools for managing online commerce business operations	$6.95M	Cornerstone Ventures, Catalyst Trusteeship ... & 36 others	68/100
9th	Emotive 2018, Los Angeles (United States), Acquired	SMS marketing solution provider	$73.9M	CRV, Across Capital & 5 others	68/100
10th	Monetate 2008, Philadelphia (United States), Acquired	Platform offering end to end personalized solution for businesses	$43.9M	Floodgate, OpenView & 11 others	67/100
34th	Nogin 2010, Tustin (United States), Public	Cloud based marketing solutions for the e commerce industry	$11.5M	Horizon, Iron Gate Capital	53/100

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Nogin has acquired 3 companies including ModCloth, ModCloth and ModCloth. Nogin has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
Apr 2021	Acquisition	ModCloth	2002	San Francisco (United States)
Oct 05, 2019	Acquisition	ModCloth	2002	San Francisco (United States)
Mar 17, 2017	Acquisition	ModCloth	2002	San Francisco (United States)