Where is NY Bae located?

NY Bae is headquartered in Mumbai, India. It is registered at Unit No: 101 - B, 1st Floor, Raheja Plaza -I, LBS Marg, Ghatkopar (West), Mumbai City, Mumbai, Maharashtra, India, 400086.

Which legal entities is NY Bae associated with?

NY Bae is associated with MANASH LIFESTYLE PRIVATE LIMITED.

How many employees does NY Bae have?

As of May 31, 2025, the latest employee count at NY Bae is 602.

What is the annual revenue of NY Bae?

Annual revenue of NY Bae is more than ₹1,000 Cr as on Mar 31, 2025

Where does NY Bae rank among its competitors?

NY Bae ranks 195th amongst 887 active competitors, of which 71 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Typsy Beauty, which secured $2.1M in Jul, 2026.

Who are the top competitors of NY Bae?

NY Bae's top competitors include Innovist, Pilgrim and Renee Cosmetics. Among them, Typsy Beauty secured the most recent funding round in July, 2026.

NY Bae - 2026 Company Profile, Team, Funding, Competitors & Financials

NY Bae is a funded company based in Mumbai (India), founded in 2018 by Shakti Mohan. It operates as an Internet first brand offering multi makeup care products. The company has 887 active competitors, including 71 funded and 18 that have exited. Its top competitors include companies like Innovist, Pilgrim and Renee Cosmetics.

Company Details

Internet first brand offering color cosmetics. The product catalog includes kajal, eyeliner, eyeshadow, lip liner, lip balm, concealer, foundation, nail polish, nail remover, highlighters, and more.

Website: nybaebeauty.com
Part Of
Registered Address: Unit No: 101 - B, 1st Floor, Raheja Plaza -I, LBS Marg, Ghatkopar (West), Mumbai City, Mumbai, Maharashtra, India, 400086

Key Metrics

Founded Year

2018

Location

Mumbai, India

Stage

Funding Raised

Investors

Purplle

Ranked

195^th among 887 active competitors

Annual Revenue

₹1,000+ Cr as on Mar 31, 2025

Employee Count

602 as on May 31, 2025

Similar Companies

Renee Cosmetics & 481 more

View NY Bae's full profile

NY Bae is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
MANASH LIFESTYLE PRIVATE LIMITED CIN: U20237MH2011PTC224903 , India, Active	Dec 14, 2011	₹1,000+ Cr (As on Mar 31, 2025)	701 (As on May 01, 2026)

NY Bae is a funded company. NY Bae has 1 institutional investor.

View details of NY Bae's funding rounds and investors

The founders of NY Bae is Shakti Mohan.

Here are the details of NY Bae's key team members:

Shakti Mohan: Founder of NY Bae.

View details of NY Bae's Founder profiles and Board Members

NY Bae's employee count trend

NY Bae has 602 employees as of May 25. The total employee count is 20.0% lower than what it was in May 24. Here is NY Bae's employee count trend over the years:

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Top competitors of NY Bae include Innovist, Pilgrim and Renee Cosmetics. Here is the list of Top 10 competitors of NY Bae, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Innovist 2018, Gurugram (India), Acquired	Retailer of personal care products for hair skin and sun	$19.2M	72 Ventures, Sauce & 51 others	78/100
2nd	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Vertex Ventures & 53 others	76/100
3rd	Renee Cosmetics 2019, Ahmedabad (India), Series C	Online retailer of cosmetics, fragrances, skincare, and beauty accessories	$55.2M	Evolvence Equity Partners, Equanimity Investments ... & 28 others	75/100
4th	mCaffeine 2015, Mumbai (India), Series C	Retailer of caffeinated skin and hair care products	$48.4M	Amicus Capital Partners, Paragon Partners ... & 99 others	74/100
5th	Honasa Consumer 2016, Gurugram (India), Public	Retailer of beauty and personal care products with digital presence	$126M	Fireside Ventures, Peak XV Partners & 16 others	73/100
6th	Nat Habit 2018, Gurugram (India), Series B	Online platform offering beauty and skincare products	$18.6M	Stride Ventures, Bertelsmann India Investments ... & 27 others	70/100
7th	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	69/100
8th	FAE Beauty 2019, Mumbai (India), Seed	Online retailer of cosmetic products including makeup and skincare items	$3.71M	Patni Financial Advisors, Titan Capital & 20 others	67/100
9th	The Good Glamm Group 2015, Delhi (India), Deadpooled	Brand of beauty and personal care products	$352M	L'Occitane, Amazon & 62 others	66/100
10th	Typsy Beauty 2021, Gurugram (India), Seed	Retailer of makeup products including lipsticks eyeshadows and face cosmetics	$7.45M	QRG Investments and Holdings, Saama & 26 others	66/100
195th	NY Bae 2018, Mumbai (India), Funding Raised	Internet first brand offering multi makeup care products	-	Purplle	31/100