Internal Server Error

Omnia - About the company

Omnia is a public company based in Amsterdam (Netherlands), founded in 2015 by Sander Roose and Herman de Jager. It operates as a SaaS-based product-level pricing, marketing and promotion tool for retailers. Omnia has raised an undisclosed amount in funding from Connected Capital. The company has 1531 active competitors, including 248 funded and 167 that have exited. Its top competitors include companies like Klaviyo, Profitero and Rokt Technologies.

Company Details

Omnia is a SaaS-based tool that helps retailers to manage and automate their pricing and promotions using machine learning algorithms. Omnia's Dynamic Pricing software determines optimal price points for the products based on parameters such as price elasticity, purchase price, competitors' prices and stock. Omnia's Dynamic Marketing module then calculates the optimal bid for each product and for each marketing channel. Omnia's Promotions module allow retailers to determine optional promotional price points and allows them to run efficient promotions by evaluating results of previous promotions. Omnia's Performance module provides a complete picture of how the shop is doing. The solution is available for eCommerce platforms like Magento, PrestaShop, and Connective Power's Amyx. It is an integrated software including ADPS, Connective Power and Commerce Squared.
Social
XFacebook
Email ID
*****@omniaretail.com
Phone Number
+31 **********, +31 **********
Key Metrics
Founded Year
2015
Location
Amsterdam, Netherlands
Stage
Public
Latest Funding Round
Ranked
Employee Count
48 as on Sep 30, 2026
Investment & Acquisitions
Similar Companies
Exit Details
Public
Sign up to download Omnia's company profile

Omnia's funding and investors

Omnia has raised funding over 1 round. Its latest funding round was a Series A round on Oct 04, 2017 for $*****. 1 investor participated in its latest round. Omnia has 1 institutional investor.

Here is the list of recent funding rounds of Omnia:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Oct 04, 2017
5008619
Series A
2381500
9193119
4738743
5939538
lockAccess funding benchmarks and valuations. Sign up today!

Omnia's founders and board of directors

Founder? Claim Profile
The founders of Omnia are Sander Roose and Herman de Jager.
Here are the details of Omnia's key team members:

Omnia's employee count trend

Omnia has 48 employees as of Sep 26. Here is Omnia's employee count trend over the years:
Employee count trend for Omnia
lockUncover Omnia's growth story! Sign up today!
chrome_extension_cta_illustration
Access Tracxn on any website
Our Google Chrome extension lets you view company details while browsing their websites
Install Tracxn Extension

Omnia's Competitors and alternates

Top competitors of Omnia include Klaviyo, Profitero and Rokt Technologies. Here is the list of Top 10 competitors of Omnia, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
82/100
2nd
Logo for Profitero
Profitero
2009, Dun Laoghaire (Ireland), Acquired
Platform offering E- Commerce analytics solutions
$28.2M
73/100
3rd
Personalized marketing tools for e-commerce businesses
$488M
73/100
4th
Logo for Riskified
Riskified
2013, New York City (United States), Public
AI-based payment fraud prevention solutions for e-commerce solution
$232M
73/100
5th
Logo for CommerceIQ
CommerceIQ
2012, Mountain View (United States), Series D
Provider of unified AI platform for retail ecommerce sales and optimization
$196M
72/100
6th
Logo for Magnetic
Magnetic
2008, New York City (United States), Acquired
Search retargeting platform
$47.8M
70/100
7th
Logo for Bango
Bango
1999, Cambridge (United Kingdom), Public
Provider of marketing solutions for e-commerce businesses
-
68/100
8th
Logo for Nitro Commerce
Nitro Commerce
2023, Gurugram (India), Series A
Developer of software tools for managing online commerce business operations
$7M
68/100
9th
Logo for Monetate
Monetate
2008, Philadelphia (United States), Acquired
Platform offering end to end personalized solution for businesses
$43.9M
67/100
10th
Logo for Topsort
Topsort
2021, Cambridge (United States), Series A
Provider of an AI-powered platform for retailers to manage advertising businesses
$58M
64/100
611th
Logo for Omnia
Omnia
2015, Amsterdam (Netherlands), Public
SaaS-based product-level pricing, marketing and promotion tool for retailers
-
26/100
lockGet insights and benchmarks for competitors of 2M+ companies! Sign up today!
Looking for more details on Omnia's competitors? Click here to see the top ones

Omnia's Investments and acquisitions

Omnia has acquired Patagona. Omnia has not made any investments as of now.

Reports related to Omnia

Here is the latest report on Omnia's sector:

News related to Omnia

•
Decathlon expands Omnia Retail partnership to UKRetail Technology Innovation Hub•Oct 16, 2018•Omnia, decathlon.co.uk
•
London calling as Omnia Retail eyes European expansionRetail Technology Innovation Hub•Aug 23, 2018•Omnia
•
Dutch pricing tool Omnia Retail raises millionsEcommerce News•Oct 05, 2017•Omnia
lockGet curated news about company updates, funding rounds, M&A deals and others. Sign up today!

FAQs about Omnia

Explore our recently published companies
  • Entrans - Prague based, 2003 founded, Funding Raised company
  • Evolvez - New York based, 2019 founded, Unfunded company
  • Kognico - New York based, 2003 founded, Unfunded company
Tracxn powers 1,000+ customers across 30+ countries
Accel PartnersPartechIN-Q-TEL - USFujitsuTenityStanford