Omnia - About the company
Omnia is a public company based in Amsterdam (Netherlands), founded in 2015 by Sander Roose and Herman de Jager. It operates as a SaaS-based product-level pricing, marketing and promotion tool for retailers. Omnia has raised an undisclosed amount in funding from Connected Capital. The company has 1531 active competitors, including 248 funded and 167 that have exited. Its top competitors include companies like Klaviyo, Profitero and Rokt Technologies.
Company Details
Omnia is a SaaS-based tool that helps retailers to manage and automate their pricing and promotions using machine learning algorithms. Omnia's Dynamic Pricing software determines optimal price points for the products based on parameters such as price elasticity, purchase price, competitors' prices and stock. Omnia's Dynamic Marketing module then calculates the optimal bid for each product and for each marketing channel. Omnia's Promotions module allow retailers to determine optional promotional price points and allows them to run efficient promotions by evaluating results of previous promotions. Omnia's Performance module provides a complete picture of how the shop is doing. The solution is available for eCommerce platforms like Magento, PrestaShop, and Connective Power's Amyx. It is an integrated software including ADPS, Connective Power and Commerce Squared.
- Website
- www.omniaretail.com/
- Email ID
- *****@omniaretail.com
- Phone Number
- +31 **********, +31 **********
Key Metrics
Founded Year
2015
Location
Amsterdam, Netherlands
Stage
Public
Latest Funding Round
Investors
Ranked
611th among 1531 active competitors
Employee Count
48 as on Sep 30, 2026
Investment & Acquisitions
Exit Details
Public
Sign up to download Omnia's company profile
Omnia's funding and investors
Omnia has raised funding over 1 round. Its latest funding round was a Series A round on Oct 04, 2017 for $*****. 1 investor participated in its latest round. Omnia has 1 institutional investor.
Here is the list of recent funding rounds of Omnia:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Oct 04, 2017 | 5008619 | Series A | 2381500 | 9193119 | 4738743 | 5939538 |
View details of Omnia's funding rounds and investors
Omnia's founders and board of directors
Founder? Claim ProfileThe founders of Omnia are Sander Roose and Herman de Jager.
Here are the details of Omnia's key team members:
- Sander Roose: Founder & CEO of Omnia. Contact Info: 1 email address
- Herman de Jager: Former Co-Founder of Omnia and founder of 1 other company.
View details of Omnia's Founder profiles and Board Members
Omnia's employee count trend
Omnia has 48 employees as of Sep 26. Here is Omnia's employee count trend over the years:
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Omnia's Competitors and alternates
Top competitors of Omnia include Klaviyo, Profitero and Rokt Technologies. Here is the list of Top 10 competitors of Omnia, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 82/100 | |
2nd | Platform offering E- Commerce analytics solutions | $28.2M | 73/100 | ||
3rd | Rokt Technologies 2012, United States, Series E | Personalized marketing tools for e-commerce businesses | $488M | 73/100 | |
4th | Riskified 2013, New York City (United States), Public | AI-based payment fraud prevention solutions for e-commerce solution | $232M | 73/100 | |
5th | CommerceIQ 2012, Mountain View (United States), Series D | Provider of unified AI platform for retail ecommerce sales and optimization | $196M | 72/100 | |
6th | Magnetic 2008, New York City (United States), Acquired | Search retargeting platform | $47.8M | 70/100 | |
7th | Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
8th | Nitro Commerce 2023, Gurugram (India), Series A | Developer of software tools for managing online commerce business operations | $7M | 68/100 | |
9th | Monetate 2008, Philadelphia (United States), Acquired | Platform offering end to end personalized solution for businesses | $43.9M | 67/100 | |
10th | Topsort 2021, Cambridge (United States), Series A | Provider of an AI-powered platform for retailers to manage advertising businesses | $58M | 64/100 | |
611th | Omnia 2015, Amsterdam (Netherlands), Public | SaaS-based product-level pricing, marketing and promotion tool for retailers | - | 26/100 |
Looking for more details on Omnia's competitors? Click here to see the top ones
Omnia's Investments and acquisitions
Omnia has acquired Patagona. Omnia has not made any investments as of now.Reports related to Omnia
Here is the latest report on Omnia's sector:
News related to Omnia
•
Omnia sells stake in Umongo for R1bn as firm builds war chest for acquisitionsIOL•Oct 22, 2021•Omnia, Umongo, Orkila South Africa
•
Leading Dutch software provider Omnia Retail appoints PR Agency OneProlific North•Dec 12, 2018•Omnia
•
Decathlon expands Omnia Retail partnership to UKRetail Technology Innovation Hub•Oct 16, 2018•Omnia, decathlon.co.uk
•
London calling as Omnia Retail eyes European expansionRetail Technology Innovation Hub•Aug 23, 2018•Omnia
•
Are you a Founder ?
FAQs about Omnia
Explore our recently published companies
- Entrans - Prague based, 2003 founded, Funding Raised company
- Evolvez - New York based, 2019 founded, Unfunded company
- Kognico - New York based, 2003 founded, Unfunded company
- Happy Shark Media - New York based, 2019 founded, Unfunded company
- Spartan Institutional Research - New York based, 1996 founded, Unfunded company
- Ayoki Fabricon - Pune based, 1984 founded, Unfunded company