When was Oro founded?

Oro was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is Oro located?

Oro is headquartered in Los Angeles, United States.

Who is the current CEO of Oro?

Yoav Kutner of Oro. They have also founded 1 company.

How many employees does Oro have?

As of Aug 31, 2026, the latest employee count at Oro is 120.

Is Oro a funded company?

Oro is a funded company, having raised a total of $25M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 03, 2016.

When was the latest funding round of Oro?

Oro's latest funding was a $***** Series B round on Jan 19, 2023, with participation from 2 investors.

Where does Oro rank among its competitors?

Oro ranks 13th amongst 2607 active competitors, of which 106 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Brevo, which secured $583M in Dec, 2025.

Who are the top competitors of Oro?

Oro's top competitors include Salesforce, HubSpot and Freshworks. Among them, Brevo secured the most recent funding round in December, 2025.

Oro - 2026 Company Profile, Team, Funding & Competitors

Oro is a series B company based in Los Angeles (United States), founded in 2012 by Yoav Kutner and Dima Soroka. It operates as a SaaS based platform offering CRM software to enterprises. Oro has raised $25M in funding from Highland Europe and Zubr Capital. The company has 2607 active competitors, including 106 funded and 68 that have exited. Its top competitors include companies like Salesforce, HubSpot and Freshworks.

Company Details

SaaS based platform offering CRM software to enterprises. It offers an open-source CRM with built-in marketing tools for the eCommerce business. Its products provide contact management, task management, pipeline management, and CPQ management solutions to its users and B2B eCommerce platform to optimize online presence, digitize catalog, and build a customer portal. It also provides web application development features. Its major clients are Advisors Excel, Animal Supply Co., Frankfurt Airport, and Saltworks.

Website: oroinc.com
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Key Metrics

Founded Year

2012

Location

Los Angeles, United States

Stage

Series B

Total Funding

$25M in 2 rounds

Latest Funding Round

Series B, Jan 19, 2023, $*****

Investors

Highland Europe & 1 more

Ranked

13^th among 2607 active competitors

Employee Count

120 as on Aug 31, 2026

Similar Companies

Salesforce & 3130 more

View Oro's full profile

Oro has raised a total funding of $25M over 2 rounds. Its first funding round was on Mar 03, 2016. Its latest funding round was a Series B round on Jan 19, 2023 for $*****. 2 investors participated in its latest round. Oro has 2 institutional investors.

Here is the list of recent funding rounds of Oro:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 19, 2023	4752996	Series B	5139679	4617102	1758328	2737606
Mar 03, 2016	6604575	Series A	5019905	1604126	Highland Europe	7978015

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View details of Oro's funding rounds and investors

The founders of Oro are Yoav Kutner and Dima Soroka. Yoav Kutner is the CEO of Oro.

Here are the details of Oro's key team members:

Yoav Kutner: Co-Founder & CEO of Oro and founder of 3 other companies, MageCore, Magento and OroCRM.
Contact Info: 2 email addresses
Dima Soroka: Co-Founder & CTO of Oro.
Contact Info: 1 email address

View details of Oro's Founder profiles and Board Members

Oro's employee count trend

Oro has 120 employees as of Aug 26. Here is Oro's employee count trend over the years:

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Top competitors of Oro include Salesforce, HubSpot and Freshworks. Here is the list of Top 10 competitors of Oro, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Salesforce 1999, San Francisco (United States), Public	Provider of a platform delivering customer relationship management and cloud solutions	$52M	Emergence Capital, Hambrecht Capital & 37 others	87/100
2nd	HubSpot 2005, Cambridge (United States), Public	Provider of a platform offering marketing, sales, and customer service software	$101M	Cross Creek, Salesforce Ventures & 23 others	87/100
3rd	Freshworks 2010, Chennai (India), Public	Provider of IT service management and customer support solutions	$400M	Accel, Tiger Global Management & 10 others	84/100
4th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
5th	SugarCRM 2004, Cupertino (United States), Acquired	AI-based open-source CRM software	$152M	New Enterprise Associates, Goldman Sachs ... & 13 others	72/100
6th	Attio 2017, London (United Kingdom), Series B	Cloud based platform offering CRM software to enterprises	$141M	Redpoint Ventures, Balderton Capital & 44 others	71/100
7th	Brevo 2012, Paris (France), Series C	Provider of an customer engagement and marketing automation	$780M	BlackRock, Bpifrance & 9 others	67/100
8th	Creatio 2002, Boston (United States), Series D	Developer of enterprise automation software featuring no-code platform capabilities	$278M	Sapphire Ventures, Volition Capital & 2 others	67/100
9th	ChapsVision 2019, Suresnes (France), Series C	Provider of data processing and artificial intelligence solutions for various sectors	$284M	Qualium Investissement, Tikehau Capital & 3 others	65/100
10th	Easyrewardz 2011, Gurugram (India), Series B	Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions	$14.3M	Flipkart, IIFL Finance & 79 others	65/100
13th	Oro 2012, Los Angeles (United States), Series B	SaaS based platform offering CRM software to enterprises	$25M	Highland Europe, Zubr Capital	60/100