When was Oro founded?

Oro was founded in 2012 and raised its 1st funding round 4 years after it was founded.

Where is Oro located?

Oro is headquartered in Los Angeles, United States.

Who is the current CEO of Oro?

Yoav Kutner of Oro. They have also founded 1 company.

How many employees does Oro have?

As of May 31, 2026, the latest employee count at Oro is 125.

Is Oro a funded company?

Oro is a funded company, having raised a total of $25M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 03, 2016.

When was the latest funding round of Oro?

Oro's latest funding was a $***** Series B round on Jan 19, 2023, with participation from 2 investors. Its primary sector is Sales Force Automation. In United States, the Sales Force Automation sector has seen $449M in funding in 2026 to date.

Where does Oro rank among its competitors?

Oro ranks 37th amongst 4192 active competitors, of which 294 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Salesforce, which secured an undisclosed amount in May, 2023.

Who are the top competitors of Oro?

Oro's top competitors include HubSpot, Salesforce and Freshworks. Among them, Salesforce secured the most recent funding round in May, 2023.

Oro - 2026 Company Profile, Team, Funding & Competitors

Oro is a series B company based in Los Angeles (United States), founded in 2012 by Yoav Kutner and Dima Soroka. It operates as a SaaS based platform offering CRM software to enterprises. Oro has raised $25M in funding from Highland Europe and Zubr Capital. The company has 4192 active competitors, including 294 funded and 193 that have exited. Its top competitors include companies like HubSpot, Salesforce and Freshworks.

Company Details

SaaS based platform offering CRM software to enterprises. It offers an open-source CRM with built-in marketing tools for the eCommerce business. Its products provide contact management, task management, pipeline management, and CPQ management solutions to its users and B2B eCommerce platform to optimize online presence, digitize catalog, and build a customer portal. It also provides web application development features. Its major clients are Advisors Excel, Animal Supply Co., Frankfurt Airport, and Saltworks.

Website: oroinc.com
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Key Metrics

Founded Year

2012

Location

Los Angeles, United States

Stage

Series B

Total Funding

$25M in 2 rounds

Latest Funding Round

Series B, Jan 19, 2023, $*****

Investors

Highland Europe & 1 more

Ranked

37^th among 4192 active competitors

Employee Count

125 as on May 31, 2026

Similar Companies

HubSpot & 2797 more

View Oro's full profile

Oro has raised a total funding of $25M over 2 rounds. Its first funding round was on Mar 03, 2016. Its latest funding round was a Series B round on Jan 19, 2023 for $*****. 2 investors participated in its latest round. Oro has 2 institutional investors.

Here is the list of recent funding rounds of Oro:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 19, 2023	9876449	Series B	9986182	4994977	2344358	2351218
Mar 03, 2016	7695662	Series A	6550849	3188406	Highland Europe	5083394

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View details of Oro's funding rounds and investors

The founders of Oro are Yoav Kutner and Dima Soroka. Yoav Kutner is the CEO of Oro.

Here are the details of Oro's key team members:

Yoav Kutner: Co-Founder & CEO of Oro and founder of 3 other companies, MageCore, Magento and OroCRM.
Contact Info: 2 email addresses
Dima Soroka: Co-Founder & CTO of Oro.
Contact Info: 1 email address

View details of Oro's Founder profiles and Board Members

Oro's employee count trend

Oro has 125 employees as of May 26. Here is Oro's employee count trend over the years:

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Top competitors of Oro include HubSpot, Salesforce and Freshworks. Here is the list of Top 10 competitors of Oro, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	HubSpot 2005, Cambridge (United States), Public	Provider of a platform offering marketing, sales, and customer service software	$101M	Cross Creek, General Catalyst & 22 others	88/100
2nd	Salesforce 1999, San Francisco (United States), Public	Provider of a platform delivering customer relationship management and cloud solutions	$52M	Emergence Capital, New Enterprise Associates ... & 36 others	87/100
3rd	Freshworks 2010, Chennai (India), Public	Provider of IT service management and customer support solutions	$400M	Accel, Tiger Global Management & 8 others	84/100
4th	Zoho 1996, Chennai (India), Unfunded	Provider of cloud-based business software suite for diverse operational requirements	-	-	76/100
5th	Outreach 2014, Seattle (United States), Series G	Provider of an AI revenue workflow platform for sales teams	$489M	Spark Capital, Lone Pine Capital & 38 others	74/100
6th	SugarCRM 2004, Cupertino (United States), Acquired	AI-based open-source CRM software	$152M	New Enterprise Associates, Goldman Sachs ... & 13 others	74/100
7th	Pipedrive 2010, Tallinn (Estonia), Acquired	Provider of customer relationship management software and sales pipeline tools	$91.1M	Storm Ventures, Atomico & 24 others	73/100
8th	Gong 2016, Israel, Series E	Platform offering revenue intelligence solutions	$584M	Norwest, Cisco Investments & 19 others	73/100
9th	ActiveCampaign 2003, Chicago (United States), Series C	Platform offering sales, CRM and email marketing automation software	$363M	Tiger Global Management, Susquehanna Growth Equity ... & 3 others	70/100
10th	Clari 2013, Sunnyvale (United States), Series F	Provider of revenue operations platform	$510M	Silver Lake, Sapphire Ventures & 18 others	70/100
37th	Oro 2012, Los Angeles (United States), Series B	SaaS based platform offering CRM software to enterprises	$25M	Highland Europe, Zubr Capital	60/100