Where is Overtone located?

Overtone is headquartered in Tucson, United States. It is registered at Denver, Colorado.

How many employees does Overtone have?

As of Aug 31, 2026, the latest employee count at Overtone is 29.

Where does Overtone rank among its competitors?

Overtone ranks 28th amongst 1068 active competitors, of which 49 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Sugar Cosmetics, which secured $15.3M in Sep, 2026.

Who are the top competitors of Overtone?

Overtone's top competitors include Madison Reed, Glossier and E.L.F Cosmetics. Among them, Sugar Cosmetics secured the most recent funding round in September, 2026.

Overtone - 2026 Company Profile, Team & Competitors

Overtone is an unfunded company based in Tucson (United States), founded in 2014 by Liora Dudar. It operates as a Vegan color-depositing haircare for vibrant, damage-free hair. Overtone has not raised any funding yet. The company has 1068 active competitors, including 49 funded and 42 that have exited. Its top competitors include companies like Madison Reed, Glossier and E.L.F Cosmetics.

Company Details

Vegan color-depositing haircare for vibrant, damage-free hair. They offer a range of color-depositing conditioners and masks designed to add and maintain vibrant hair color without damage. Their products are vegan and cruelty-free, formulated without ammonia, peroxide, or harsh chemicals. They deeply condition hair with shea butter, coconut, and avocado oils. The brand provides semi-permanent color solutions for all hair types and shades, allowing customers to achieve salon-quality results at home. They offer various product lines, including color depositing treatment masks, daily color conditioners, and hair care sets. They also provide tools and accessories for hair coloring. They focus on sustainability and ethical sourcing. Customers can shop by color, starting shade, or desired solution. They also offer a shade finder quiz to help customers find their perfect color. The website offers account login, cart, search, and subscription options.

Website: overtone.co
Social
Email ID: *****@overtone.co
Registered Address: Denver, Colorado

Key Metrics

Founded Year

2014

Location

Tucson, United States

Stage

Unfunded

Ranked

28^th among 1068 active competitors

Employee Count

29 as on Aug 31, 2026

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View Overtone's full profile

Overtone is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OVERTONE HAIRCARE INC CIN: 471261910 , United States, Active	Dec 31, 1999	-	33 (As on Dec 31, 2021)	-

Overtone has not raised any funding rounds yet.

The founders of Overtone is Liora Dudar.

Here are the details of Overtone's key team members:

Liora Dudar: Co-Founder & COO of Overtone.

View details of Overtone's Founder profiles and Board Members

Overtone's employee count trend

Overtone has 29 employees as of Aug 26. Here is Overtone's employee count trend over the years:

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Top competitors of Overtone include Madison Reed, Glossier and E.L.F Cosmetics. Here is the list of Top 10 competitors of Overtone, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Madison Reed 2013, San Francisco (United States), Series D	Internet first brand of hair coloring products	$250M	Norwest, True Ventures & 34 others	74/100
2nd	Glossier 2005, New York City (United States), Series E	Internet first brand offering multicategory beauty products	$266M	IVP, Lone Pine Capital & 23 others	69/100
3rd	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
4th	Sugar Cosmetics 2012, Mumbai (India), Series D	Platform offering cosmetic and personal care products	$112M	India Quotient, A91 Partners & 71 others	63/100
5th	Sol de Janeiro 2015, New York City (United States), Acquired	Brand of body care products	$14.6M	-	61/100
6th	Julep 2007, Seattle (United States), Acquired	Fuss-free beauty brand offering easy-to-use makeup and skincare products	$65.7M	Andreessen Horowitz, Altimeter Capital & 13 others	58/100
7th	Crown Affair 2007, New York City (United States), Series C	Internet first brand offering organic hair care products	$20.7M	Stride Consumer, Brand Foundry & 10 others	56/100
8th	Drunk Elephant 2012, Houston (United States), Acquired	Manufacturer of skincare, haircare, and body care products	$8.33M	VMG Partners & 1 others	55/100
9th	California Naturals 2023, Los Angeles (United States), Series B	Online brand offering natural hair and body care products	$40M	L Catterton, Sandbridge Capital & 4 others	53/100
10th	Kylie Cosmetics 2015, Oxnard (United States), Acquired	Internet first brand offering multi-category organic beauty products	-	-	53/100
28th	Overtone 2014, Tucson (United States), Unfunded	Vegan color-depositing haircare for vibrant, damage-free hair	-	-	44/100