When was Placed founded?

Placed was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is Placed located?

Placed is headquartered in Seattle, United States. It is registered at New York, New York.

How many employees does Placed have?

As of Sep 30, 2026, the latest employee count at Placed is 22.

Is Placed a funded company?

Placed is a funded company, having raised a total of $13.8M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Mar 15, 2012.

When was the latest funding round of Placed?

Placed's latest funding was a $***** Series B round on Jun 10, 2014, with participation from 2 investors.

Where does Placed rank among its competitors?

Placed ranks 190th amongst 1384 active competitors, of which 161 are funded. It stands 7th in terms of total funding among its competitors. The most recent competitor to raise funding was SatSure, which secured $2.6M in Jun, 2026.

Who are the top competitors of Placed?

Placed's top competitors include data.ai, Trimble and Foursquare. Among them, SatSure secured the most recent funding round in June, 2026.

Placed - 2026 Company Profile, Team, Funding & Competitors

Placed is an acquired company based in Seattle (United States), founded in 2011. It operates as a Location Analytics and Targeting platform. Placed has raised $13.8M in funding from Two Sigma Ventures. The company has 1384 active competitors, including 161 funded and 118 that have exited. Its top competitors include companies like data.ai, Trimble and Foursquare.

Company Details

Placed is a location-driven insights and mobile ad intelligence platform providing reports on consumers’ offline behaviors. Connecting the physical and digital worlds, Placed gives brands, agencies, publishers and ad networks the ability to target location at scale, measure the offline impact of mobile ads, and deliver actionable insights into consumer behavior.

Website: www.placed.com/
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Registered Address: New York, New York

Key Metrics

Founded Year

2011

Location

Seattle, United States

Stage

Acquired

Total Funding

$13.8M in 2 rounds

Latest Funding Round

Series B, Jun 10, 2014, $*****

Investors

Two Sigma Ventures & 2 more

Ranked

190^th among 1384 active competitors

Employee Count

22 as on Sep 30, 2026

Similar Companies

Foursquare & 415 more

Exit Details

Acquired by Foursquare (May 30, 2019)

View Placed's full profile

Placed is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
FOURSQUARE LABS INC. CIN: 271463153 , United States, Active	Dec 31, 1999	-	177 (As on Dec 31, 2024)	-

Placed got acquired by Foursquare on May 30, 2019.

Click here to take a look at Placed's acquisition in detail

Placed has raised a total funding of $13.8M over 2 rounds. Its first funding round was on Mar 15, 2012. Its latest funding round was a Series B round on Jun 10, 2014 for $*****. 2 investors participated in its latest round. Placed has 2 institutional investors and 1 angel investor.

Here is the list of recent funding rounds of Placed:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 10, 2014	8375582	Series B	9413377	5496410	8314175	5001488
Mar 15, 2012	7996048	Series A	3243193	3067963	4562649	Madrona & 1 more

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View details of Placed's funding rounds and investors

Here are the details of Placed's key team members:

Molly B: CEO of Placed.

View details of Placed's Founder profiles and Board Members

Placed's employee count trend

Placed has 22 employees as of Sep 26. Here is Placed's employee count trend over the years:

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Top competitors of Placed include data.ai, Trimble and Foursquare. Here is the list of Top 10 competitors of Placed, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	data.ai 2010, San Francisco (United States), Acquired	AI based market data analysis for generating consumer insights	$157M	Greycroft, Sequoia Capital & 16 others	82/100
2nd	Trimble 1978, Sunnyvale (United States), Public	Developer of hardware and software for construction geospatial and transportation	-	Demtech, Advisor Group & 6 others	77/100
3rd	Foursquare 2009, New York City (United States), Acquired	Provider of geospatial data and location intelligence software development tools	$448M	Union Square Ventures, Andreessen Horowitz ... & 23 others	71/100
4th	GroundTruth 2003, New York City (United States), Acquired	Provider of a location analytics platform for marketing applications	$158M	Emergence Capital, SoftBank Capital & 13 others	70/100
5th	InMarket 2010, Austin (United States), Series A	Provider of real-time marketing, audience, activation, measurement, and insights solutions	$1M	Multiplier Capital, North Atlantic Capital	69/100
6th	Dynata 1940, Shelton (United States), Acquired	Marketing survey tools for businesses	-	TA Associates, OpenView & 2 others	64/100
7th	SatSure 2017, Bengaluru (India), Series A	Developer of satellite imagery analytics for agriculture and infrastructure monitoring	$28.9M	Baring Private Equity Partners, Promus Ventures ... & 40 others	64/100
8th	Marketing Evolution 2000, New York City (United States), Series D	AI operating system for marketing, connecting data and driving intelligent decisions	$72.7M	Insight Partners, Energy Impact Partners & 2 others	63/100
9th	Placer 2018, Covina (United States), Series D	Provider of location intelligence and foot traffic data software platform	$268M	JBV Capital, IrishAngels Ventures & 37 others	62/100
10th	Ecopia 2013, Toronto (Canada), Seed	Provider of AI-based mapping systems generating high-definition vector data	-	Sustainable Development Technology Canada, Accelerator Centre ... & 3 others	62/100
190th	Placed 2011, Seattle (United States), Acquired	Location Analytics and Targeting platform	$13.8M	Two Sigma Ventures, Madrona & 1 others	35/100