When was Tapad founded?

Tapad was founded in 2010 and raised its 1st funding round 1 year after it was founded.

Where is Tapad located?

Tapad is headquartered in New York City, United States. It is registered at New York, New York.

Who is the current CEO of Tapad?

Are Traasdahl of Tapad. They are also an angel investors in 1 startup.

How many employees does Tapad have?

As of Sep 30, 2026, the latest employee count at Tapad is 42.

Is Tapad a funded company?

Tapad is a funded company, having raised a total of $36M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jun 15, 2011.

How much is Tapad worth?

The last known valuation of Tapad was $***** as of Nov 19, 2020.

When was the latest funding round of Tapad?

Tapad's latest funding was a $***** Series C round on May 13, 2015, with participation from 6 investors. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.24B in funding in 2026 to date.

Where does Tapad rank among its competitors?

Tapad ranks 24th amongst 312 active competitors, of which 38 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Talon One, which secured $135M in Jul, 2025.

Who are the top competitors of Tapad?

Tapad's top competitors include Zeta Global, Klaviyo and Braze. Among them, Talon One secured the most recent funding round in July, 2025.

Tapad - 2026 Company Profile, Team, Funding & Competitors

Q: Is Tapad an acquired company?

Tapad got acquired by Experian on Nov 19, 2020.

Tapad is an acquired company based in New York City (United States), founded in 2010 by Are Traasdahl. It operates as a Cross-device ad campaign management & attribution solutions provider. Tapad has raised $36M in funding from investors like FirstMark, SVB and Avalon Ventures, with last known valuation of $*****. The company has 312 active competitors, including 38 funded and 34 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Braze.

Company Details

Cross-device ad campaign management & attribution solutions provider. Its technology assimilates data points to find the human relationship between smartphones, desktops, laptops, tablets, connected TVs, and game consoles. With Tapad, publishers and advertisers can deepen consumer engagement with cross-device targeting. It also offers media measurement, attribution & personalization. Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami, and San Francisco.

Website: tapad.com
Social
Registered Address: New York, New York

Key Metrics

Founded Year

2010

Location

New York City, United States

Stage

Acquired

Total Funding

$36M in 6 rounds

Latest Funding Round

Series C, May 13, 2015, $*****

Last Known Valuation

$***** as on Nov 19, 2020

Investors

FirstMark & 16 more

Ranked

24^th among 312 active competitors

Employee Count

42 as on Sep 30, 2026

Investment & Acquisitions

Tapvalue

Similar Companies

Zeta Global & 340 more

Exit Details

Acquired by Experian (Nov 19, 2020)

View Tapad's full profile

Tapad is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
TAPAD, INC CIN: 27-3093000 , United States, Active	Dec 31, 2009	-	-	-
Tapad, Inc. CIN: 273093000 , United States, Active	Dec 31, 1999	-	78 (As on Dec 31, 2020)	-

Tapad got acquired by Experian on Nov 19, 2020 at an acquisition amount of $*****.

Click here to take a look at Tapad's acquisition in detail

Tapad has raised a total funding of $36M over 6 rounds. Its first funding round was on Jun 15, 2011. Its latest funding round was a Series C round on May 13, 2015 for $*****. 6 investors participated in its latest round. Tapad has 17 institutional investors.

Here is the list of recent funding rounds of Tapad:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 13, 2015	7642597	Series C	5191423	1718926	5270106	7289532
Sep 10, 2014	2331009	Series B	8428449	7604765	1443469	6691210
Jun 30, 2014	4046103	Series B	7076588	2742533	FirstMark	Firsthand Technology Value Fund & 3 more

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View details of Tapad's funding rounds and investors

The founders of Tapad is Are Traasdahl.

Here are the details of Tapad's key team members:

Are Traasdahl: Founder & CEO of Tapad and founder of 2 other companies, Crisp and Thumbplay. They are also an angel investor in 1 startup.
Contact Info: 1 email address

View details of Tapad's Founder profiles and Board Members

Tapad's employee count trend

Tapad has 42 employees as of Sep 26. Here is Tapad's employee count trend over the years:

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Top competitors of Tapad include Zeta Global, Klaviyo and Braze. Here is the list of Top 10 competitors of Tapad, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	82/100
2nd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Summit Partners & 25 others	81/100
3rd	Braze 2011, New York City (United States), Acquired	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	77/100
4th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 30 others	73/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, Nexus Venture Partners & 18 others	73/100
6th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 2 others	72/100
7th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$922M	Coatue, IVP & 33 others	72/100
8th	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	72/100
9th	Talon One 2015, Berlin (Germany), Acquired	Online platform to create, run and manage promotional campaigns	$138M	IRIS, BridgeLane & 11 others	68/100
10th	BiteSpeed 2019, Bengaluru (India), Series A	Developer of an AI-native marketing, support, and chatbot platform for e-commerce businesses	$5.68M	Surge, Whiteboard Capital & 41 others	66/100
24th	Tapad 2010, New York City (United States), Acquired	Cross-device ad campaign management & attribution solutions provider	$36M	Blue Cloud Ventures, Compound & 15 others	51/100