When was Pointillist founded?

Pointillist was founded in 2014.

Where is Pointillist located?

Pointillist is headquartered in Boston, United States.

How many employees does Pointillist have?

As of Jul 31, 2026, the latest employee count at Pointillist is 11.

Where does Pointillist rank among its competitors?

Pointillist ranks 129th amongst 757 active competitors, of which 158 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Pointillist?

Pointillist's top competitors include Zeotap, Catalina and Omniture. Among them, Funnel secured the most recent funding round in January, 2026.

Pointillist - 2026 Company Profile, Team & Competitors

Pointillist is an acquired company based in Boston (United States), founded in 2014 by Ron Rubbico and Will Thiel. It operates as a Beahvioral marketing platform. The company has 757 active competitors, including 158 funded and 86 that have exited. Its top competitors include companies like Zeotap, Catalina and Omniture.

Company Details

Pointillist offers a beahvioral marketing platform which tracks user’s journey across channels and over time to constantly engage with them to drive actions and conversions. Claims that the platform uses ML and predictive analytics to predicts trends and notify marketers in real-time. Offers integration with email, CMS & contact center data systems.

Website: pointillist.com
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Key Metrics

Founded Year

2014

Location

Boston, United States

Stage

Acquired

Ranked

129^th among 757 active competitors

Employee Count

11 as on Jul 31, 2026

Similar Companies

Zeotap & 990 more

Exit Details

Acquired by Genesys (Oct 07, 2021)

View Pointillist's full profile

Pointillist got acquired by Genesys on Oct 07, 2021.

Click here to take a look at Pointillist's acquisition in detail

Pointillist has not raised any funding rounds yet.

The founders of Pointillist are Ron Rubbico and Will Thiel.

Here are the details of Pointillist's key team members:

Ron Rubbico: Founder & CEO of Pointillist.
Will Thiel: Founder and Head of Product of Pointillist.

View details of Pointillist's Founder profiles and Board Members

Pointillist's employee count trend

Pointillist has 11 employees as of Jul 26. Here is Pointillist's employee count trend over the years:

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Top competitors of Pointillist include Zeotap, Catalina and Omniture. Here is the list of Top 10 competitors of Pointillist, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 41 others	74/100
2nd	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, HarbourVest Partners & 2 others	67/100
3rd	Omniture 1996, Orem (United States), Acquired	Web analytics and online business optimization solutions for businesses	$55.5M	Scale Venture Partners, HWVP & 13 others	66/100
4th	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, Vista Equity Partners ... & 6 others	66/100
5th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, Eight Roads Ventures & 10 others	65/100
6th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 4 others	64/100
7th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
8th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	General Atlantic, Stripes & 3 others	62/100
9th	Haus 2021, San Francisco (United States), Series B	Provider of incrementality platform and expert guidance for marketing investments	$55.3M	Insight Partners, 01 Advisors & 9 others	61/100
10th	Integrate 2017, Toronto (Canada), Series A	Provider of a federated AI platform for data evaluation solutions	$39.6M	Georgian, Real Ventures & 6 others	61/100
129th	Pointillist 2014, Boston (United States), Acquired	Beahvioral marketing platform	-	-	38/100