When was PoshVine founded?

PoshVine was founded in 2011 and raised its 1st funding round 1 year after it was founded.

Where is PoshVine located?

PoshVine is headquartered in Bengaluru, India. It is registered at No 24, 4th Floor, Salarpuria Arena Laskar Hosur Road, Adugodi, Bangalore, Bengaluru, Karnataka, India, 560029.

Who is the current CEO of PoshVine?

Richik Nandi and Harshil Mathur s of PoshVine. Harshil Mathur has also founded 2 companies and is angel investors in 31 startups, including RazorpayX Payrol and Razorpay.

Which legal entities is PoshVine associated with?

PoshVine is associated with VIVERATI INTERACTIVE MARKETING PRIVATE LIMITED.

How many employees does PoshVine have?

As of Aug 31, 2025, PoshVine has 121 employees, reflecting a 76% year-over-year growth in headcount.

Is PoshVine a funded company?

PoshVine is a funded company, having raised a total of $***** in its 1st and only funding round, a Seed round on May 16, 2012.

How much is PoshVine worth?

The last known valuation of PoshVine was ₹***** as of Oct 31, 2012.

When was the latest funding round of PoshVine?

PoshVine's latest funding was a $***** Seed round on May 16, 2012, with participation from 1 investor. Its primary sector is Loyalty Software. Globally, the Loyalty Software sector has seen $523M in funding in 2026 to date.

What is the annual revenue of PoshVine?

Annual revenue of PoshVine is between ₹100 Cr and ₹500 Cr as on Mar 31, 2025

Where does PoshVine rank among its competitors?

PoshVine ranks 11th amongst 112 active competitors, of which 26 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Strivve, which secured an undisclosed amount in Jul, 2026.

Who are the top competitors of PoshVine?

PoshVine's top competitors include Affinity Solutions, Quotient and Kard. Among them, Strivve secured the most recent funding round in July, 2026.

PoshVine - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Marketing platform for loyalty and customer engagement. It provides solutions for creation of customer engaging loyalty campaigns through customer segmentation and behavioral transaction data analysis . Features include promotional campaigns, geo fenced notifications, win back campaigns, occasion based offers and social rewards. Also offers content marketing and merchants services for enterprises.

Website: poshvine.com
Social
Email ID: *****@poshvine.com
Phone Number: +91 **********
Registered Address: No 24, 4th Floor, Salarpuria Arena Laskar Hosur Road, Adugodi, Bangalore, Bengaluru, Karnataka, India, 560029

Key Metrics

Founded Year

2011

Location

Bengaluru, India

Stage

Acquired

Total Funding

$46K in 1 round

Latest Funding Round

Seed, May 16, 2012, $*****

Last Known Valuation

₹***** as on Oct 31, 2012

Investors

MyFirstCheque & 1 more

Ranked

11^th among 112 active competitors

Annual Revenue

₹100 - ₹500 Cr as on Mar 31, 2025

Employee Count

121 as on Aug 31, 2025

Similar Companies

Affinity Solutions & 161 more

Exit Details

Acquired by Razorpay (Sep 06, 2022)

View PoshVine's full profile

PoshVine is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
VIVERATI INTERACTIVE MARKETING PRIVATE LIMITED CIN: U74999KA2011PTC058017 , India, Amalgamated	Apr 07, 2011	₹100 - ₹500 Cr (As on Mar 31, 2025)	87 (As on Mar 01, 2026)

PoshVine got acquired by Razorpay on Sep 06, 2022.

Click here to take a look at PoshVine's acquisition in detail

PoshVine has raised a total funding of $46K over 1 round. Its latest funding round was a Seed round on May 16, 2012 for $*****. 1 investor participated in its latest round. PoshVine has 1 institutional investor and 1 angel investor.

Here is the list of recent funding rounds of PoshVine:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
May 16, 2012	4872722	Seed	3258330	9314443	8490068	3397269

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View details of PoshVine's funding rounds and investors

The founders of PoshVine are Richik Nandi, Garima Satija and Rafi Ali Khan. Harshil Mathur is the CEO of PoshVine.

Here are the details of PoshVine's key team members:

Richik Nandi: Former Co-Founder & CEO of PoshVine and founder of 2 other companies, PoshVine and Cloudaria. They serve on the board of 1 company.
Garima Satija: Former Co-Founder of PoshVine and founder of 1 other company. They serve on the board of 1 company.
Rafi Ali Khan: Former Co-Founder of PoshVine and founder of 1 other company.
Harshil Mathur: Co-Founder & CEO of PoshVine and founder of 2 other companies, Razorpay and Razorpay. They are also an angel investor in 31 startups.
Contact Info: 1 email address and 1 phone number

PoshVine's Board of Directors

PoshVine's board has 4 active members. Ajitabh Banerji, Richik Nandi, Garima Satija and Harshil Mathur are part of team.

Here is the list of PoshVine's board of directors:

Name	Type	Representing	Status	Duration
Richik Nandi	Team	-	Current	14y 7m
Garima Satija	Team	-	Current	15y 6m
Ajitabh Banerji	Investor	-	Current	4y 3m
Harshil Mathur	Investor	-	Current	4y 3m
zdpechr	Independent board member	-	Past	9y 2m

View details of PoshVine's Founder profiles and Board Members

PoshVine's employee count trend

PoshVine has 121 employees as of Aug 25. The total employee count is 75.0% more than what it was in Aug 24. Here is PoshVine's employee count trend over the years:

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Top competitors of PoshVine include Affinity Solutions, Quotient and Kard. Here is the list of Top 10 competitors of PoshVine, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affinity Solutions 2005, New York City (United States), Series B	Provider of consumer purchase insights and card-linked engagement solutions	$68.5M	Structural Capital	65/100
2nd	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	62/100
3rd	Kard 2015, New York City (United States), Acquired	Network providing transaction data to facilitate personalized consumer reward programs	$38M	Underscore VC, Tiger Global Management & 7 others	61/100
4th	Extend 2017, New York City (United States), Series B	Provider of virtual credit cards and spend management platform for businesses	$88.8M	Point72 Ventures, B Capital & 13 others	61/100
5th	Cardlytics 2008, Atlanta (United States), Public	Provider of card-linked marketing platform and retail media network solutions	$178M	Kinetic Ventures, Canaan & 15 others	59/100
6th	Cartera 2005, Lexington (United States), Acquired	Cloud based platform offering card linked customer loyalty	$51.2M	Venture Capital Fund of New England, Dace Ventures ... & 4 others	58/100
7th	Reward 2001, London (United Kingdom), Acquired	Provider of customer engagement and commerce media platform for businesses	-	Verisk, Lorisa Trust & 7 others	57/100
8th	utu 2016, Singapore (Singapore), Series B	Cross-border loyalty and rewards platform	$35M	SC Ventures	55/100
9th	Larky 2012, Ann Arbor (United States), Seed	Platform offering coalition loyalty software	$6.9M	Reseda Group, City Side Ventures & 6 others	54/100
10th	Strivve 2014, Seattle (United States), Series A	Developer of automated card on file technology for financial institutions	$9.19M	Chartway Federal Credit Union, Velera & 2 others	53/100
11th	PoshVine 2011, Bengaluru (India), Acquired	Marketing platform for loyalty and customer engagement	$46K	MyFirstCheque & 1 others	53/100

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VIVERATI INTERACTIVE MARKETING PRIVATE LIMITED, the legal entity associated with PoshVine, generated between ₹100 Cr and ₹500 Cr in revenue for the financial year ending on Mar 31, 2025. The revenue of VIVERATI INTERACTIVE MARKETING PRIVATE LIMITED has a compounded annual growth rate (CAGR) of 1158% in the last 1 year.

Financial Statement Summary

Metrics	FY 2024-25	FY 2023-24	FY 2022-23	FY 2021-22	FY 2020-21
Income Statement
Revenue	5748	5086	5262	4306	4826
Total Sales	7333	3639	2096	7801	2578
Total Expenses	2956	5894	1819	9531	3587
Operating Expenses	9575	7149	3262	5600	3778
Employee Expenses	7286	6054	3656	9887	1686
Marketing Expenses	2116	6501	2482	9382	8608
Operating Income (EBIT)	1976	8857	9624	2853	8761
Interest Expenses	6952	7587	7880	4276	9183
Expenses from other activities	6049	7197	3431	8395	4718
Information Technology Expenses	9569	5654	6403	3429	6994
EBITDA	5624	3482	2881	9265	3465
Taxes	9091	6454	1142	5250	1523
Net Profit	9953	3282	5572	7093	7032
Balance Sheet
Assets	4621	2516	2294	2061	2451
Cash Equivalent	7347	8496	4546	9088	3069
Accounts Receivables	7103	8982	8504	6397	4831
Inventory	4516	6809	5025	8859	9888
Liabilities	1343	6785	5621	8790	5243
Total Debt	8139	6243	3386	6279	3282
Accounts Payable	2103	4044	4254	9374	7259
Equities	9415	1816	6047	2443	1719
Cashflow Statement
Cash from Operating activities	5858	4144	9341	7981	1959
Cash from Investing activities	6487	4085	1450	9234	9229
Net cash from Financing activities	9899	4851	5422	9865	2941