When was utu founded?

utu was founded in 2016 and raised its 1st funding round 7 years after it was founded.

Where is utu located?

utu is headquartered in Singapore, Singapore. It is registered at PAYA LEBAR ROAD, Singapore, 409051.

Which legal entities is utu associated with?

utu is associated with UTU PTE. LTD. and 1 other.

How many employees does utu have?

As of Sep 30, 2026, the latest employee count at utu is 445.

Is utu a funded company?

utu is a funded company, having raised a total of $***** in its 1st and only funding round, a Series B round on Jun 27, 2023.

When was the latest funding round of utu?

utu's latest funding was a $***** Series B round on Jun 27, 2023, with participation from 1 investor.

Where does utu rank among its competitors?

utu ranks 9th amongst 91 active competitors, of which 23 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Strivve, which secured an undisclosed amount in Jul, 2026.

Who are the top competitors of utu?

utu's top competitors include Quotient, Affinity Solutions and Kard. Among them, Strivve secured the most recent funding round in July, 2026.

utu - 2026 Company Profile, Team, Funding, Competitors & Financials

utu is a series B company based in Singapore (Singapore), founded in 2016 by Jeremy Tan and Ameer Jumabhoy. It operates as a Cross-border loyalty and rewards platform. utu has raised $35M in funding from SC Ventures. The company has 91 active competitors, including 23 funded and 12 that have exited. Its top competitors include companies like Quotient, Affinity Solutions and Kard.

Company Details

UTU is a mobile app developed by The Scotts Group Pte Ltd. and Korvac Holdings Pte Ltd. UTU allows users to earn, aggregate and redeem rewards points at home countries and overseas. Users need to link their payment cards to UTU app to earn reward points. It claims to have over 7400 partner merchants globally. The points can be shared and used at other stores as well. The company counts ZARA, Tommy Hilfiger, BEBE among its partners. The company plans to start its operation starting with Thailand in November 2016.

Website: utu.global
Social
Registered Address: PAYA LEBAR ROAD, Singapore, 409051

Key Metrics

Founded Year

2016

Location

Singapore, Singapore

Stage

Series B

Total Funding

$35M in 1 round

Latest Funding Round

Series B, Jun 27, 2023, $*****

Investors

SC Ventures

Ranked

9^th among 91 active competitors

Employee Count

445 as on Sep 30, 2026

Investment & Acquisitions

CardsPal

Similar Companies

Quotient & 134 more

View utu's full profile

utu is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UTU REWARDS PTE. LTD. UEN: 201538072W , Singapore, Active	Oct 19, 2015	-	-
UTU PTE. LTD. UEN: 201501929M , Singapore, Active	Jan 19, 2015	-	-

utu has raised a total funding of $35M over 1 round. Its latest funding round was a Series B round on Jun 27, 2023 for $*****. 1 investor participated in its latest round. utu has 1 institutional investor.

Here is the list of recent funding rounds of utu:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 27, 2023	6657910	Series B	6714508	1146142	8376573	6611150

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View details of utu's funding rounds and investors

The founders of utu are Jeremy Tan and Ameer Jumabhoy.

Here are the details of utu's key team members:

Jeremy Tan: Co-Founder of utu. They serve on the board of 1 company.
Contact Info: 1 email address
Ameer Jumabhoy: Co-Founder of utu. They serve on the board of 1 company.
Contact Info: 1 email address

utu's Board of Directors

utu's board has 2 active members. Jeremy Tan is part of team and Jonathan Moeljohartono is independent board member.

Here is the list of utu's board of directors:

Name	Type	Representing	Status	Duration
tqafdpc	Team	-	Past	1y 7m
g{tbwsq	Team	-	Past	9y 1m
vr{zwth	Team	-	Past	7y 4m
Jonathan Moeljohartono	Independent board member	-	Current	6y 4m

View details of utu's Founder profiles and Board Members

utu's employee count trend

utu has 445 employees as of Sep 26. Here is utu's employee count trend over the years:

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Top competitors of utu include Quotient, Affinity Solutions and Kard. Here is the list of Top 10 competitors of utu, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Quotient 1998, Cincinnati (United States), Acquired	Provider of retail media networks digital incentives and advertising technology	$250M	Marshall Wace, Triangle Peak Partners & 6 others	66/100
2nd	Affinity Solutions 2005, New York City (United States), Series B	Provider of consumer purchase insights and card-linked engagement solutions	$68.5M	Structural Capital	63/100
3rd	Kard 2015, New York City (United States), Acquired	Network providing transaction data to facilitate personalized consumer reward programs	$38M	Underscore VC, Tiger Global Management & 7 others	59/100
4th	Cardlytics 2008, Atlanta (United States), Public	Provider of card-linked marketing platform and retail media network solutions	$178M	Kinetic Ventures, Canaan & 14 others	59/100
5th	Reward 2001, London (United Kingdom), Acquired	Provider of customer engagement and commerce media platform for businesses	-	Verisk, Lorisa Trust & 7 others	55/100
6th	Strivve 2014, Series A	Developer of automated card on file technology for financial institutions	$9.19M	Chartway Federal Credit Union, Velera & 2 others	53/100
7th	Larky 2012, Ann Arbor (United States), Seed	Platform offering coalition loyalty software	$6.9M	Reseda Group, City Side Ventures & 6 others	53/100
8th	PoshVine 2011, Bengaluru (India), Acquired	Marketing platform for loyalty and customer engagement	$46K	MyFirstCheque & 1 others	53/100
9th	utu 2016, Singapore (Singapore), Series B	Cross-border loyalty and rewards platform	$35M	SC Ventures	53/100
10th	Ondot Systems 2011, Santa Clara (United States), Acquired	Crd-linked marketing solutions for banks & financial institutions	$51.1M	Intel Education Accelerator, Citi Ventures ... & 1 others	46/100