SellerX - About the company
SellerX is a series B company based in Meerbusch (Germany), founded in 2020 by Malte Horeyseck, Philipp Triebel and Olivier Van Calster. It operates as a Provider of brand acquisition and management services for amazon-based retailers. SellerX has raised $830M in funding from investors like Sofina, TriplePoint Capital and Felix Capital, with a current valuation of $1B. The company has 52 active competitors, including 28 funded and 8 that have exited. Its top competitors include companies like Thrasio, Perch and Heyday.
Sectors and market segments that SellerX operate in
SellerX serves in the Retail market segments.The primary business model of SellerX is:Company Details
Provider of brand acquisition and management services for amazon-based retailers. The company acquires, operates small and medium-sized brands on Amazon. The acquiring process starts with a free valuation of the businesses, due diligence examination, legal documentation, and deal closing & fund transfer.
- Website
- www.sellerx.com/
- Social
- Email ID
- *****@sellerx.com
Key Metrics
Founded Year
2020
Location
Meerbusch, Germany
Stage
Series B
Total Funding
$830M in 7 rounds
Latest Funding Round
Post Money Valuation
$1B as on Dec 09, 2021
Ranked
4th among 52 active competitors
Annual Revenue
€50M - €100M as on Dec 31, 2021
Employee Count
363 as on Aug 31, 2026
Investment & Acquisitions
Legal entities associated with SellerX
SellerX is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SellerX Germany GmbH CIN: F1103_HRB239289B , Germany, Active | Feb 28, 2022 | - | - | |
MXP Prime Platform GmbH CIN: HRB219432 , Germany, Active | Jul 26, 2020 | €50M - €100M (As on Dec 31, 2021) | - |
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SellerX's funding and investors
SellerX has raised a total funding of $830M over 7 rounds. Its first funding round was on Nov 19, 2020. Its latest funding round was a Series B round on May 31, 2023 for $64.1M. 7 investors participated in its latest round. SellerX has 14 institutional investors and 15 angel investors.
Here is the list of recent funding rounds of SellerX:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 31, 2023 | $64.1M | Series B | - | - | ||
Dec 09, 2021 | $500M | Series B | $1B | - | ||
Dec 09, 2021 | Undisclosed | Conventional Debt | - | - | - |
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SellerX's founders and board of directors
Founder? Claim ProfileThe founders of SellerX are Malte Horeyseck, Philipp Triebel and Olivier Van Calster. Olivier Van Calster is the CEO of SellerX.
Here are the details of SellerX's key team members:
- Malte Horeyseck: Co-Founder of SellerX and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.
- Philipp Triebel: Co-Founder of SellerX and founder of 2 other companies, IVY and Philipp Triebel - Co-Founder. They are also an angel investor in 1 startup and serve on the board of 1 company.
- Olivier Van Calster: CEO of SellerX. They serve on the board of 1 company.Contact Info: 1 email address
SellerX's Board of Directors
SellerX's board has 6 active members. Philipp Triebel and Olivier Van Calster are part of team and Markus Michael Schmid, Sebastian Nimwegen, Markus Michael Schmid and Sebastian Nimwegen are independent board members.Here is the list of SellerX's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 6y 0m | |
Team | - | Past | 4y 1m | |
Team | - | Current | 15y 11m | |
Independent board member | - | Current | 1y 11m | |
Independent board member | - | Current | 1y 11m | |
Independent board member | - | Current | 15y 11m | |
Independent board member | - | Current | 15y 11m | |
Independent board member | - | Past | 0y 0m |
View details of SellerX's Founder profiles and Board Members
SellerX's employee count trend
SellerX has 363 employees as of Aug 26. Here is SellerX's employee count trend over the years:
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SellerX's Competitors and alternates
Top competitors of SellerX include Thrasio, Perch and Heyday. Here is the list of Top 10 competitors of SellerX, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Thrasio 2018, Walpole (United States), Series D | Platform acquiring Amazon FBA brands | $3.4B | 76/100 | |
2nd |  Perch 2019, Boston (United States), Acquired | Provider of customer-centric e-commerce and product development | $906M | 66/100 | |
3rd | Heyday 2020, San Francisco (United States), Acquired | Acquirer and incubator of digital brands and e-commerce businesses | $800M | 61/100 | |
4th | Provider of brand acquisition and management services for amazon-based retailers | $830M | 61/100 | ||
5th |  Berlin Brands Group 2005, Berlin (Germany), Late Stage | Brand of consumer products | $800M | 58/100 | |
6th | Forum Brands 2020, Palo Alto (United States), Series A | Platform offering brand management solutions | $51.4M | 57/100 | |
7th |  Razor Group 2020, Berlin (Germany), Series D | Platform acquiring Amazon FBA brands | $1B | 55/100 | |
8th | Benitago 2016, New York City (United States), Series A | Acquirer and grower of Amazon FBA businesses. It provides a quick valuation and sale process for Amazon business owners. The company offers a streamlined acquisition process, aiming for a swift closing within a short timeframe. Post-acquisition, it focuses on growing the acquired brands, leveraging its internal expertise in Amazon operations to enhance profitability. This approach benefits sellers by providing a fast and fair sale, while also ensuring continued growth and profit for the acquired businesses. | $382M | 53/100 | |
9th |  Unybrands 2020, Miami (United States), Series B | Firm acquiring and scaling e-commerce microbrands in the home and lifestyle sectors | $25M | 53/100 | |
10th | Moonshot Brands 2020, Oakland (United States), Series D | Platform acquiring and operating profitable ecommerce brands | $190M | 53/100 |
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SellerX's Investments and acquisitions
SellerX has acquired 2 companies including Elevate Brands and KW-Commerce. SellerX has not made any investments as of now.Reports related to SellerX
Here is the latest report on SellerX's sector:
News related to SellerX
•
SellerX to Acquire Elevate Brands, Creating One of the World’s Leading eCommerce AggregatorsBusiness Wire•May 31, 2023•SellerX, Elevate Brands, Sofina, L Catterton and 7 others
•
Munich-based Klar raises €2.3 million to launch its data operating system for ecommerce brandsEU-Startups•Mar 29, 2022•Klar, Xentral, Alaiko, SellerX and 3 others
•
SellerX Taps Sofina, BlackRock for Funds at $1 Billion ValuationBloombergQuint•Dec 10, 2021•SellerX, Sofina, BlackRock
•
SellerX Raises €100M in FundingFinSMEs•Aug 16, 2021•SellerX, L Catterton, Sofina, Cherry Ventures and 3 others
•
LVMH-Backed L Catterton Leads Funding in Amazon, Shopify SellerBloombergQuint•Aug 12, 2021•SellerX, L Catterton, Sofina, Cherry Ventures and 7 others
•
26 million euros for Amazon shop buyer SellerxBusiness Insider Deutschland•Mar 25, 2021•SellerX, 83NORTH, Cherry Ventures, Felix Capital and 1 other
•
Amazon Marketplace Sellers Are Attractive Acquisition TargetsPractical Ecommerce•Dec 20, 2020•Boosted Commerce, GOJA, Heroes, Amazon and 6 others
•
VCs in €100m round for SellerXUnquote•Nov 19, 2020•Cherry Ventures, Felix Capital, TriplePoint Capital, SellerX
•
Shortly after the establishment, you will receive 100 million eurosGruenderszene•Nov 19, 2020•SellerX, Cherry Ventures, Felix Capital, TriplePoint Capital
•
SellerX Raises $118M In Bid To Buy Up Amazon SellersPYMNTS.com•Nov 19, 2020•SellerX, Cherry Ventures, Felix Capital, TriplePoint Capital and 2 others
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