When was Umbel founded?

Umbel was founded in 2010 and raised its 1st funding round 2 years after it was founded.

Where is Umbel located?

Umbel is headquartered in Austin, United States.

How many employees does Umbel have?

As of Mar 01, 2026, the latest employee count at Umbel is 10 - 49.

Is Umbel a funded company?

Umbel is a funded company, having raised a total of $25M across 4 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Apr 12, 2012.

When was the latest funding round of Umbel?

Umbel's latest funding was a $***** Series B round on Feb 26, 2018, with participation from 0 investor. Its primary sector is MarketingTech. In United States, the MarketingTech sector has seen $3.24B in funding in 2026 to date.

Where does Umbel rank among its competitors?

Umbel ranks 159th amongst 1259 active competitors, of which 156 are funded. It stands 10th in terms of total funding among its competitors. The most recent competitor to raise funding was Hightouch, which secured $150M in Apr, 2026.

Who are the top competitors of Umbel?

Umbel's top competitors include Capillary Technologies, Twilio and Hightouch. Among them, Hightouch secured the most recent funding round in April, 2026.

Umbel - 2026 Company Profile, Team, Funding & Competitors

Umbel is a series B company based in Austin (United States), founded in 2010 by Higinio Maycotte and Nick Goggans. It operates as a Customer data platform for businesses operating in sports and entertainment industry. Umbel has raised $25M in funding from Austin Ventures and Cielo Private Equity. The company has 1259 active competitors, including 156 funded and 174 that have exited. Its top competitors include companies like Capillary Technologies, Twilio and Hightouch.

Company Details

Umbel offers a customer data platform to businesses operating in sports and entertainment industry. Allows businesses to create individual customer profiles, manage and compare segments, and target specific segments to run marketing and ad campaigns. Other capabilities include customer lifetime value analysis, cohort analysis, lookalike modeling, and data cleansing. Service offering includes data setup, campaign planning, and training. Integrates with third-party systems like CRM, marketing automation suites, etc through APIs. Clients include Brooklyn Sports & Entertainment, Front Gate Tickets, and Circuit of the Americas, among others.

Website: umbel.com
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Key Metrics

Founded Year

2010

Location

Austin, United States

Stage

Series B

Total Funding

$25M in 4 rounds

Latest Funding Round

Series B, Feb 26, 2018, $*****

Investors

Austin Ventures & 3 more

Ranked

159^th among 1259 active competitors

Employee Count

10 - 49 as on Mar 01, 2026

Investment & Acquisitions

Lodestone Social

Similar Companies

Capillary Technologies & 1453 more

View Umbel's full profile

Umbel is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Reports
UMBEL CORP. CIN: 273196632 , Belgium, Active	Aug 05, 2010	-	35 (As on Dec 31, 2020)	-

Umbel has raised a total funding of $25M over 4 rounds. Its first funding round was on Apr 12, 2012. Umbel has 4 institutional investors.

Here is the list of recent funding rounds of Umbel:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 26, 2018	3158794	Series B	5506487	1295162	1888925	7777247
Nov 17, 2015	8865587	Series B	8576366	2212398	5803798	4489398
Aug 08, 2013	4950272	Series A	6167200	4453706	8674063	4782040

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View details of Umbel's funding rounds and investors

The founders of Umbel are Higinio Maycotte and Nick Goggans.

Here are the details of Umbel's key team members:

Higinio Maycotte: Co-Founder & CEO of Umbel and founder of 2 other companies, Molecula and Mumboe.
Nick Goggans: Co-Founder & CSO of Umbel.

View details of Umbel's Founder profiles and Board Members

Umbel's employee count trend

Umbel has 10 - 49 employees as of Mar 26. Here is Umbel's employee count trend over the years:

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Top competitors of Umbel include Capillary Technologies, Twilio and Hightouch. Here is the list of Top 10 competitors of Umbel, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Capillary Technologies 2008, Bengaluru (India), Public	AI powered loyalty management software for enterprises	$144M	Warburg Pincus, Norwest & 32 others	82/100
2nd	Twilio 2008, San Francisco (United States), Public	Cloud based omnichannel communication and customer engagement platform	$240M	T. Rowe Price, Fidelity Investments & 40 others	80/100
3rd	Hightouch 2019, San Francisco (United States), Series D	Provider of an AI-powered marketing and customer data platform	$322M	Bain Capital Ventures, Sapphire Ventures ... & 27 others	75/100
4th	Sportradar 2001, St Gallen (Switzerland), Public	Provider of sports data, betting technology, fan engagement, and integrity services	$98M	TCV, EQT & 6 others	73/100
5th	Acquia 2007, Boston (United States), Acquired	Provider of a digital experience platform for content, community, and commerce	$174M	North Bridge Venture Partners, Centerview Capital ... & 19 others	72/100
6th	Zeotap 2014, Berlin (Germany), Series D	Provider of customer data platform with AI-powered insights and orchestration	$117M	SignalFire, HitFox Group & 42 others	70/100
7th	Treasure Data 2011, Mountain View (United States), Acquired	Provider of an AI-native platform for marketing, data, and customer engagement	$301M	Sierra Ventures, SoftBank & 12 others	69/100
8th	Common Room 2020, Seattle (United States), Acquired	Provider of software unifying customer data and buyer intent signals	$52.9M	Index Ventures, Greylock Partners & 7 others	69/100
9th	Permutive 2013, London (United Kingdom), Series C	Provider of ad data management platform	$116M	SoftBank Vision Fund, Octopus Ventures & 13 others	67/100
10th	FirstHive 2009, Atlanta (United States), Series A	Provider of an AI-powered platform for customer data unification and analysis	$9.13M	Info Edge, Saama & 31 others	67/100
159th	Umbel 2010, Austin (United States), Series B	Customer data platform for businesses operating in sports and entertainment industry	$25M	mark vc, Austin Ventures & 2 others	40/100