Vidooly - About the company
Vidooly is an acquired company based in Noida (India), founded in 2014 by Subrat Kar and Nishant Radia. It operates as a YouTube Video Marketing & Analytics Product. Vidooly has raised $4.53M in funding from investors like Alibaba, Bessemer Venture Partners and TLabs, with last known valuation of ₹*****. The company has 387 active competitors, including 66 funded and 24 that have exited. Its top competitors include companies like SuperAwesome, Humanz and Hashtag Paid.
Company Details
Vidooly is a YouTube video marketing and analytics product company that helps small, medium and large brands to market and optimizes their YouTube videos. VidooMail, their flagship product, is a YouTube video email marketing tool that lets content creators to send video inside the email to their subscribers & enables tracking campaign performance using analytics. Launching more marketing & analytics tools for video creators. Has 2k video creator using their platform with 200+ paying customers (June 2014). Their big data engine analyses 500M+ monthly video views through its platform. Added 2000+ individual Youtube channels and six MCNs (multi-channel networks) across the globe to their list of customers using their dashboard. Offers a chrome extension of their dashboard - VidLog providing optimization reports in real time. Raised $1.4M from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, and existing investor Times Internet in May 2017. Group M, Mindshare, multi-channel operator Only Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and The Quint constitute their clientele. The company launched an AI-enabled "Brand Safety" tool which examines the content before positioning an ad.
- Website
- vidooly.com
- Email ID
- *****@vidooly.com
- Phone Number
- +91 **********
- Registered Address
- 105/2 Sanghvi Property, Shivajinagar, Pune, Haveli, Maharashtra, India, 411005
Key Metrics
Founded Year
2014
Location
Noida, India
Stage
Acquired
Total Funding
$4.53M in 4 rounds
Latest Funding Round
Last Known Valuation
₹***** as on Feb 06, 2019
Ranked
31st among 387 active competitors
Annual Revenue
₹9.84Cr as on Mar 31, 2023
Employee Count
5 as on Jun 30, 2025
Exit Details
Acquired by The Good Glamm Group (Jan 05, 2022)
Legal entities associated with Vidooly
Vidooly is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Vidooly Media Tech Private Limited CIN: U72300PN2014PTC222145 , India, Active | Aug 19, 2014 | $1.23M (As on Mar 31, 2023) | 5 (As on Jun 30, 2025) |
Vidooly's acquisition details
Vidooly got acquired by The Good Glamm Group on Jan 05, 2022.
Click here to take a look at Vidooly's acquisition in detail
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Vidooly's funding and investors
Vidooly has raised a total funding of $4.53M over 4 rounds. Its first funding round was on Nov 17, 2014. Its latest funding round was a Series C round on Feb 06, 2019 for $*****. 3 investors participated in its latest round. Vidooly has 6 institutional investors.
Here is the list of recent funding rounds of Vidooly:
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Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 06, 2019 | 9435962 | Series C | 7083924 | 3350659 | 9381322 | 1929780 |
May 10, 2017 | 2624049 | Series A | 6999700 | 4052938 | 6057980 | |
Jun 04, 2015 | 7393791 | Seed | 7017783 | 5271851 |
View details of Vidooly's funding rounds and investors
Vidooly's founders and board of directors
Founder? Claim ProfileThe founders of Vidooly are Subrat Kar and Nishant Radia.
Here are the details of Vidooly's key team members:
- Subrat Kar: Co-Founder & CEO of Vidooly and founder of 3 other companies, Indiyanet, Vidoofy and Vidoomail. They serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Nishant Radia: Co-Founder & CMO of Vidooly. They serve on the board of 1 company.
Vidooly's Board of Directors
Vidooly's board has 4 active members. Ajay Mishra, Subrat Kar, Nishant Radia and Shunyan Zhu are part of team.Here is the list of Vidooly's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 6m | |
Team | - | Current | 11y 6m | |
Team | - | Current | 11y 6m | |
Investor | Alibaba | Current | 7y 0m |
View details of Vidooly's Founder profiles and Board Members
Vidooly's employee count trend
Vidooly has 5 employees as of Jun 25. The total employee count is 29.0% lower than what it was in Jun 24. Here is Vidooly's employee count trend over the years:
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Vidooly's Competitors and alternates
Top competitors of Vidooly include SuperAwesome, Humanz and Hashtag Paid. Here is the list of Top 10 competitors of Vidooly, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | SuperAwesome 2013, London (United Kingdom), Acquired | Ad platform for the kid-safe programmatic ad | $58M | 69/100 | |
2nd | Cloud and AI based platform offering influencer marketing solutions | $32M | 66/100 | ||
3rd | Hashtag Paid 2013, Toronto (Canada), Series B | Platform offering influencer marketing and collaboration software | $22M | 65/100 | |
4th | LTK 2011, Dallas (United States), Series B | Provider of platform connecting creators, brands, and consumers for commerce | $315M | 64/100 | |
5th | GRIN 2014, Sacramento (United States), Series B | Platform offering influencer marketing solutions for ecommerce businesses | $144M | 64/100 | |
6th | ShopMy 2020, Boston (United States), Series C | Influencer marketing solutions for creators and influencers | $169M | 62/100 | |
7th | AI powered influencer marketing platform and cloud management solutions | $51.4M | 61/100 | ||
8th | Gen Video 2004, New York City (United States), Series B | Video marketing and syndication platform | $15.2M | 61/100 | |
9th | Marketplace for influencer marketing | $27.4M | 61/100 | ||
10th | Fermat Commerce 2021, San Francisco (United States), Series B | Influencer marketing solutions for brands | $74M | 60/100 | |
31st | YouTube Video Marketing & Analytics Product | $4.53M | 46/100 |
Looking for more details on Vidooly's competitors? Click here to see the top ones
Vidooly's Investments and acquisitions
Vidooly has acquired 2 companies including Chaska and iCouchApp. Vidooly has not made any investments as of now.Reports related to Vidooly
Here is the latest report on Vidooly's sector:
News related to Vidooly
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Times Internet invests in MyGlamm, sells GradeUp to BYJU’S & DineOut to SwiggyExchange4Media•Feb 22, 2023•MyGlamm, Times Internet, Vidooly
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Good Glamm Spins Off Plixxo, Missmalini, Winkl And Vidooly To Create The Good Creator CoGlobal CosmeticNews•Jan 11, 2022•The Good Glamm Group, Plixxo, Winkl, MissMalini and 1 other
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Alibaba investing $100M in TikTok competitor - TechCrunchSeeking Alpha•May 30, 2019•Vidooly, Alibaba, TLabs, VMate and 4 others
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Alibaba leads Rs 15 Cr round in video analytics startup VidoolyEntrackr•Feb 07, 2019•Vidooly, Alibaba, TLabs, Bessemer Venture Partners and 7 others
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Vidooly introduces video creators initiative in India and South East AsiaIndiatimes•Jun 30, 2018•Vidooly
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Xaxis & Vidooly deploy AI tool to protect Indian advertisers’ brands on YouTubeAdgully•Jun 26, 2018•Vidooly, GroupM, Xaxis
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