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Vidooly - About the company

Vidooly is an acquired company based in Noida (India), founded in 2014 by Subrat Kar and Nishant Radia. It operates as a YouTube Video Marketing & Analytics Product. Vidooly has raised $4.53M in funding from investors like Alibaba, Bessemer Venture Partners and TLabs, with last known valuation of *****. The company has 387 active competitors, including 66 funded and 24 that have exited. Its top competitors include companies like SuperAwesome, Humanz and Hashtag Paid.

Company Details

Vidooly is a YouTube video marketing and analytics product company that helps small, medium and large brands to market and optimizes their YouTube videos. VidooMail, their flagship product, is a YouTube video email marketing tool that lets content creators to send video inside the email to their subscribers & enables tracking campaign performance using analytics. Launching more marketing & analytics tools for video creators. Has 2k video creator using their platform with 200+ paying customers (June 2014). Their big data engine analyses 500M+ monthly video views through its platform. Added 2000+ individual Youtube channels and six MCNs (multi-channel networks) across the globe to their list of customers using their dashboard. Offers a chrome extension of their dashboard - VidLog providing optimization reports in real time. Raised $1.4M from Gujarat Venture Finance Ltd, an Ahmedabad-based venture capital firm, and existing investor Times Internet in May 2017. Group M, Mindshare, multi-channel operator Only Much Louder, media conglomerate Network18 and digital publishers ScoopWhoop, The Viral Fever, Video Gyan and The Quint constitute their clientele. The company launched an AI-enabled "Brand Safety" tool which examines the content before positioning an ad.
Social
XFacebook
Email ID
*****@vidooly.com
Phone Number
+91 **********
Registered Address
105/2 Sanghvi Property, Shivajinagar, Pune, Haveli, Maharashtra, India, 411005
Key Metrics
Founded Year
2014
Location
Noida, India
Stage
Acquired
Total Funding
$4.53M in 4 rounds
Latest Funding Round
Last Known Valuation
***** as on Feb 06, 2019
Investors
Ranked
Annual Revenue
₹9.84Cr as on Mar 31, 2023
Employee Count
5 as on Jun 30, 2025
Investment & Acquisitions
Similar Companies
Exit Details
Acquired by The Good Glamm Group (Jan 05, 2022)

Vidooly's acquisition details

Vidooly got acquired by The Good Glamm Group on Jan 05, 2022.
Click here to take a look at Vidooly's acquisition in detail
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Vidooly's funding and investors

Vidooly has raised a total funding of $4.53M over 4 rounds. Its first funding round was on Nov 17, 2014. Its latest funding round was a Series C round on Feb 06, 2019 for $*****. 3 investors participated in its latest round. Vidooly has 6 institutional investors.

Here is the list of recent funding rounds of Vidooly:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Feb 06, 2019
9435962
Series C
7083924
3350659
9381322
1929780
May 10, 2017
2624049
Series A
6999700
4052938
6057980
Jun 04, 2015
7393791
Seed
7017783
5271851
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Vidooly's founders and board of directors

Founder? Claim Profile
The founders of Vidooly are Subrat Kar and Nishant Radia.
Here are the details of Vidooly's key team members:

Vidooly's Board of Directors

Vidooly's board has 4 active members. Ajay Mishra, Subrat Kar, Nishant Radia and Shunyan Zhu are part of team.
Here is the list of Vidooly's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
11y 6m
Team
-
Current
11y 6m
Team
-
Current
11y 6m
Investor
Alibaba
Current
7y 0m

Vidooly's employee count trend

Vidooly has 5 employees as of Jun 25. The total employee count is 29.0% lower than what it was in Jun 24. Here is Vidooly's employee count trend over the years:
Employee count trend for Vidooly
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Vidooly's Competitors and alternates

Top competitors of Vidooly include SuperAwesome, Humanz and Hashtag Paid. Here is the list of Top 10 competitors of Vidooly, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for SuperAwesome
SuperAwesome
2013, London (United Kingdom), Acquired
Ad platform for the kid-safe programmatic ad
$58M
69/100
2nd
Logo for Humanz
Humanz
2017, Tel Aviv (Israel), Series B
Cloud and AI based platform offering influencer marketing solutions
$32M
66/100
3rd
Logo for Hashtag Paid
Hashtag Paid
2013, Toronto (Canada), Series B
Platform offering influencer marketing and collaboration software
$22M
65/100
4th
Logo for LTK
LTK
2011, Dallas (United States), Series B
Provider of platform connecting creators, brands, and consumers for commerce
$315M
64/100
5th
Logo for GRIN
GRIN
2014, Sacramento (United States), Series B
Platform offering influencer marketing solutions for ecommerce businesses
$144M
64/100
6th
Logo for ShopMy
ShopMy
2020, Boston (United States), Series C
Influencer marketing solutions for creators and influencers
$169M
62/100
7th
Logo for iKala
iKala
2011, Taipei (Taiwan), Series B
AI powered influencer marketing platform and cloud management solutions
$51.4M
61/100
8th
Logo for Gen Video
Gen Video
2004, New York City (United States), Series B
Video marketing and syndication platform
$15.2M
61/100
9th
Logo for BitStar
BitStar
2014, Tokyo (Japan), Series D
Marketplace for influencer marketing
$27.4M
61/100
10th
Logo for Fermat Commerce
Fermat Commerce
2021, San Francisco (United States), Series B
Influencer marketing solutions for brands
$74M
60/100
31st
Logo for Vidooly
Vidooly
2014, Noida (India), Acquired
YouTube Video Marketing & Analytics Product
$4.53M
46/100
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Vidooly's Latest cap tables and shareholding

Founders (largest shareholder) own 43.41%, Funds own 28.70%, Enterprises own 20.00% and ESOP Pool own 7.90%. The net worth of Vidooly's founders is INR 31.2Cr as of Feb 06, 2019.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
43.41%
31.2Cr
8410202
2620729
3860495
7721729
1310609
3779289
4674795
1296300
7755927
8434903
2128764
4494034
8444773
7735633
2867807
6692414
Fund
28.70%
20.6Cr
6340904
2911845
7870158
9700135
6883411
4028473
6891617
6184315
8193359
8121317
4595508
9249835
2458845
9063658
5175146
5301357
208687
326901
969271
840144
366293
550576
Enterprise
20.00%
14.4Cr
7596631
3534598
3244297
5569224
ESOP Pool
7.90%
5.68Cr
8276177
4602234
9445666
6104808
Total
100.00%
71.9Cr
3992890
2029255
4144593
8756190
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of Vidooly's Shareholding

Vidooly's Investments and acquisitions

Vidooly has acquired 2 companies including Chaska and iCouchApp. Vidooly has not made any investments as of now.

Reports related to Vidooly

Here is the latest report on Vidooly's sector:

News related to Vidooly

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