When was Vitruvian founded?

Vitruvian was founded in 2018 and raised its 1st funding round 2 years after it was founded.

Where is Vitruvian located?

Vitruvian is headquartered in Perth, Australia.

How many employees does Vitruvian have?

As of Jun 30, 2026, the latest employee count at Vitruvian is 22.

Is Vitruvian a funded company?

Vitruvian is a funded company, having raised a total of $51.4M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 25, 2020.

When was the latest funding round of Vitruvian?

Vitruvian's latest funding was a $***** Series A round on Dec 12, 2023, with participation from 2 investors.

Where does Vitruvian rank among its competitors?

Vitruvian ranks 3rd amongst 61 active competitors, of which 20 are funded. It stands 6th in terms of total funding among its competitors. The most recent competitor to raise funding was Magic, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of Vitruvian?

Vitruvian's top competitors include Peloton, Tonal and Speediance. Among them, Magic secured the most recent funding round in October, 2025.

Vitruvian - 2026 Company Profile, Team, Funding & Competitors

Vitruvian is a series A company based in Perth (Australia), founded in 2018 by Jon Gregory. It operates as a Provider of resistance training smart fitness equipment and app. Vitruvian has raised $51.4M in funding from investors like Larsen Ventures, TEN13 and Evolution Wellness. The company has 61 active competitors, including 20 funded and 4 that have exited. Its top competitors include companies like Peloton, Tonal and Speediance.

Company Details

Provider of resistance training smart fitness equipment and app. It offers training equipment built with algorithms that provide weight lifting weight stacks that automatically adjust the weight according to the ideal range that can be pulled. The weight increases and decreases at a precise moment. The AI algorithm syncs with the app to record the data and tracks the weights. The app provides the progress made along with the workout videos for training at home. It delivers adaptive resistance training with real-time feedback.

Website: vitruvianform.com
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Email ID: *****@vitruvianform.com

Key Metrics

Founded Year

2018

Location

Perth, Australia

Stage

Series A

Total Funding

$51.4M in 4 rounds

Latest Funding Round

Series A, Dec 12, 2023, $*****

Investors

Larsen Ventures & 4 more

Ranked

3^rd among 61 active competitors

Employee Count

22 as on Jun 30, 2026

Similar Companies

Peloton & 69 more

View Vitruvian's full profile

Vitruvian has raised a total funding of $51.4M over 4 rounds. Its first funding round was on Nov 25, 2020. Its latest funding round was a Series A round on Dec 12, 2023 for $*****. 2 investors participated in its latest round. Vitruvian has 5 institutional investors.

Here is the list of recent funding rounds of Vitruvian:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 12, 2023	9452029	Series A	7164248	7512285	2995474	5941222
Apr 20, 2022	2814284	Series A	8325909	1266716	4066245	1598683
2021	6052	Seed	6155	5322	3414	9552

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View details of Vitruvian's funding rounds and investors

The founders of Vitruvian is Jon Gregory.

Here are the details of Vitruvian's key team members:

Jon Gregory: Former Founder of Vitruvian.
Contact Info: 1 email address

View details of Vitruvian's Founder profiles and Board Members

Vitruvian's employee count trend

Vitruvian has 22 employees as of Jun 26. Here is Vitruvian's employee count trend over the years:

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Top competitors of Vitruvian include Peloton, Tonal and Speediance. Here is the list of Top 10 competitors of Vitruvian, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peloton 2011, New York City (United States), Public	Provider of smart fitness training equipment and training platforms	$996M	Tiger Global Management, Fidelity Investments ... & 39 others	78/100
2nd	Tonal 2015, San Francisco (United States), Series E	Provider of smart home gym equipment and personalized workout programs	$535M	L Catterton, Mayfield & 41 others	72/100
3rd	Vitruvian 2018, Perth (Australia), Series A	Provider of resistance training smart fitness equipment and app	$51.4M	Larsen Ventures, Flying Fox Ventures & 3 others	61/100
4th	Speediance 2020, Shenzhen (China), Seed	Provider of smart exercising equipment	$1.58M	Frees Fund, Oriza Holdings & 2 others	60/100
5th	Portl 2021, Hyderabad (India), Series A	Provider of a smart home gym device with an in built personal trainer	$4.01M	Kalaari Capital, Bharat Innovation Fund & 3 others	59/100
6th	Tempo 2015, San Francisco (United States), Series C	Provider of AI-based home gym training platform	$398M	Norwest, SignalFire & 12 others	57/100
7th	Flexnest 2020, Gurugram (India), Unfunded	Manufacturer of home fitness equipment and associated app-based classes	-	-	52/100
8th	FORME 2020, Los Angeles (United States), Public	Provider of exercising equipment for fitness training	$109M	Redbus Group, Baudpont & 1 others	52/100
9th	Lululemon Studio 2010, New York City (United States), Series B	Provider of online fitness classes	$80.8M	Spark Capital, Route 66 Ventures & 23 others	47/100
10th	Magic 2020, United Kingdom, Series A	Provider of AI-based mirror for home-based workouts	$7.5M	IW Capital, Fasanara & 23 others	46/100