When was Tonal founded?

Tonal was founded in 2015 and became a unicorn in 2021.

Where is Tonal located?

Tonal is headquartered in San Francisco, United States.

Which legal entities is Tonal associated with?

Tonal is associated with Tonal Systems, Inc.

How many employees does Tonal have?

As of Jul 31, 2026, the latest employee count at Tonal is 413.

Is Tonal a funded company?

Tonal is a funded company, having raised a total of $535M across 5 funding rounds to date. The company's 1st funding round was raised for an undisclosed amount in a Seed round on 2015.

How much is Tonal worth?

The latest valuation of Tonal is $1.6B as of Apr 10, 2023.

When was the latest funding round of Tonal?

Tonal's latest funding was a $130M Series E round on Apr 10, 2023, with participation from 5 investors.

Is Tonal a Smart Homes company?

The primary sectors of Tonal are Smart Homes and Fitness & Wellness Tech.

Where does Tonal rank among its competitors?

Tonal ranks 2nd amongst 60 active competitors, of which 20 are funded. It stands 2nd in terms of total funding among its competitors. The most recent competitor to raise funding was Magic, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of Tonal?

Tonal's top competitors include Peloton, Vitruvian and Speediance. Among them, Magic secured the most recent funding round in October, 2025.

Tonal - 2026 Company Profile, Team, Funding & Competitors

Tonal is a series E company based in San Francisco (United States), founded in 2015 by Aly Orady. It operates as a Provider of smart home gym equipment and personalized workout programs. Tonal has raised $535M in funding from investors like L Catterton, Mayfield and Sapphire Ventures, with a current valuation of $1.6B. The company has 60 active competitors, including 20 funded and 4 that have exited. Its top competitors include companies like Peloton, Vitruvian and Speediance.

Sectors and market segments that Tonal operate in

Tonal serves in the High Tech, Internet of Things - Industry Applications, HealthTech market segments.The primary business model of Tonal are:

Company Details

Provider of smart home gym equipment and personalized workout programs. The company offers equipment with adaptive weight technology and real-time guidance. It provides access to various workouts and training programs. Memberships include unlimited accounts for household use and advanced lifting modes. The company also offers certified refurbished equipment and accessories.

Website: tonal.com
Social
Email ID: *****@tonal.com
Phone Number: +1 **********

Key Metrics

Founded Year

2015

Location

San Francisco, United States

Stage

Series E

Total Funding

$535M in 5 rounds

Latest Funding Round

Series E, Apr 10, 2023, $130M

Post Money Valuation

$1.6B as on Apr 10, 2023

Investors

L Catterton & 42 more

Ranked

2^nd among 60 active competitors

Employee Count

413 as on Jul 31, 2026

Similar Companies

Peloton & 68 more

View Tonal's full profile

Tonal is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Tonal Systems, Inc CIN: 47-5265299 , United States, Active	Jun 13, 2018	-	172 (As on Dec 31, 2024)	-

Tonal has raised a total funding of $535M over 5 rounds. Its first funding round was on 2015. Its latest funding round was a Series E round on Apr 10, 2023 for $130M. 5 investors participated in its latest round. Tonal has 33 institutional investors and 10 angel investors.

Here is the list of recent funding rounds of Tonal:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 10, 2023	$130M	Series E	$1.6B	-	L Catterton	Cobalt, Dragoneer Investment Group, Kindred Ventures, Transformational Healthcare Venture Capital
Mar 31, 2021	$250M	Series E	$1.6B	-	Dragoneer Investment Group	Cobalt Capital, L Catterton, Sapphire Ventures, Drew Brees, Maria Sharapova, Mike Tyson, Larry Fitzgerald, Sue Bird
Sep 17, 2020	$110M	Series D	-	-	L Catterton, Mayfield, Evolution Media, Sapphire Ventures, Shasta Ventures	Delta-v Capital, Alexa Fund, stephen Curry, Paul George, Bobby Wagner, Michelle Wie, Mousse Partners

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View details of Tonal's funding rounds and investors

The founders of Tonal is Aly Orady. Darren MacDonald is the CEO of Tonal.

Here are the details of Tonal's key team members:

Aly Orady: Founder of Tonal.
Contact Info: 1 email address
Darren MacDonald: CEO of Tonal.

View details of Tonal's Founder profiles and Board Members

Tonal's employee count trend

Tonal has 413 employees as of Jul 26. Here is Tonal's employee count trend over the years:

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Top competitors of Tonal include Peloton, Vitruvian and Speediance. Here is the list of Top 10 competitors of Tonal, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peloton 2011, New York City (United States), Public	Provider of smart fitness training equipment and training platforms	$996M	Tiger Global Management, TCV & 40 others	78/100
2nd	Tonal 2015, San Francisco (United States), Series E	Provider of smart home gym equipment and personalized workout programs	$535M	Sapphire Ventures, Dragoneer Investment Group ... & 41 others	72/100
3rd	Vitruvian 2018, Perth (Australia), Series A	Provider of resistance training smart fitness equipment and app	$51.4M	Larsen Ventures, TEN13 & 3 others	61/100
4th	Speediance 2020, Shenzhen (China), Seed	Provider of smart exercising equipment	$1.58M	Frees Fund, Oriza Holdings & 2 others	59/100
5th	Portl 2021, Hyderabad (India), Series A	Provider of a smart home gym device with an in built personal trainer	$4.01M	Kalaari Capital, Bharat Innovation Fund & 3 others	59/100
6th	Tempo 2015, San Francisco (United States), Series C	Provider of AI-based home gym training platform	$398M	Norwest, Founders Fund & 11 others	57/100
7th	Flexnest 2020, Gurugram (India), Unfunded	Manufacturer of home fitness equipment and associated app-based classes	-	-	52/100
8th	FORME 2020, Los Angeles (United States), Public	Provider of exercising equipment for fitness training	$109M	Redbus Group, Baudpont & 1 others	52/100
9th	Magic 2020, United Kingdom, Series A	Provider of AI-based mirror for home-based workouts	$7.5M	IW Capital, Fasanara & 23 others	47/100
10th	Lululemon Studio 2010, New York City (United States), Series B	Provider of online fitness classes	$80.8M	Spark Capital, Route 66 Ventures & 23 others	47/100