Tonal - About the company
Tonal is a series E company based in San Francisco (United States), founded in 2015 by Aly Orady. It operates as a Provider of smart home gym equipment and personalized workout programs. Tonal has raised $535M in funding from investors like L Catterton, Mayfield and Sapphire Ventures, with a current valuation of $1.6B. The company has 59 active competitors, including 19 funded and 4 that have exited. Its top competitors include companies like Peloton, Speediance and Portl.
Sectors and market segments that Tonal operate in
Tonal serves in the High Tech, Internet of Things - Industry Applications, HealthTech market segments.The primary business model of Tonal are:Company Details
Provider of smart home gym equipment and personalized workout programs. The company offers equipment with adaptive weight technology and real-time guidance. It provides access to various workouts and training programs. Memberships include unlimited accounts for household use and advanced lifting modes. The company also offers certified refurbished equipment and accessories.
- Website
- tonal.com
- Social
- Email ID
- *****@tonal.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2015
Location
San Francisco, United States
Stage
Series E
Total Funding
$535M in 5 rounds
Latest Funding Round
Post Money Valuation
$1.6B as on Apr 10, 2023
Investors
Ranked
2nd among 59 active competitors
Employee Count
400 as on Apr 30, 2026
Legal entities associated with Tonal
Tonal is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
Tonal Systems, Inc CIN: 47-5265299 , United States, Active | Jun 13, 2018 | - | 172 (As on Dec 31, 2024) | - |
Sign up to download Tonal's company profile
Tonal's funding and investors
Tonal has raised a total funding of $535M over 5 rounds. Its first funding round was on 2015. Its latest funding round was a Series E round on Apr 10, 2023 for $130M. 5 investors participated in its latest round. Tonal has 33 institutional investors and 10 angel investors.
Here is the list of recent funding rounds of Tonal:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Apr 10, 2023 | $130M | Series E | $1.6B | - | ||
Mar 31, 2021 | $250M | Series E | $1.6B | - | ||
Sep 17, 2020 | $110M | Series D | - | - |
Access funding benchmarks and valuations. Sign up today!View details of Tonal's funding rounds and investors
Tonal's founders and board of directors
Founder? Claim ProfileThe founders of Tonal is Aly Orady. Darren MacDonald is the CEO of Tonal.
Here are the details of Tonal's key team members:
- Aly Orady: Founder of Tonal. Contact Info: 1 email address
- Darren MacDonald: CEO of Tonal.
View details of Tonal's Founder profiles and Board Members
Tonal's employee count trend
Tonal has 400 employees as of Apr 26. Here is Tonal's employee count trend over the years:
Uncover Tonal's growth story! Sign up today!
Access Tracxn on any website
Install Tracxn ExtensionOur Google Chrome extension lets you view company details while browsing their websites
Tonal's Competitors and alternates
Top competitors of Tonal include Peloton, Speediance and Portl. Here is the list of Top 10 competitors of Tonal, ranked by Tracxn score:
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!
Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Peloton 2011, New York City (United States), Public | Provider of smart fitness training equipment and training platforms | $996M | 83/100 | |
2nd |  Tonal 2015, San Francisco (United States), Series E | Provider of smart home gym equipment and personalized workout programs | $535M | 72/100 | |
3rd |  Speediance 2020, Shenzhen (China), Seed | Provider of smart exercising equipment | $1.58M | 59/100 | |
4th | Provider of a smart home gym device with an in built personal trainer | $4.01M | 59/100 | ||
5th |  Tempo 2015, San Francisco (United States), Series C | Provider of AI-based home gym training platform | $398M | 57/100 | |
6th | Manufacturer of home fitness equipment and associated app-based classes | - | - | 55/100 | |
7th | Provider of resistance training smart fitness equipment and app | $51.4M | 53/100 | ||
8th |  FORME 2020, Los Angeles (United States), Public | Provider of exercising equipment for fitness training | $109M | 52/100 | |
9th |  Oxe Fit 2019, Plano (United States), Series A | Provider of AI-integrated smart workout systems | $70M | 50/100 | |
10th |  Lululemon Studio 2010, New York City (United States), Series B | Provider of online fitness classes | $80.8M | 47/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Tonal's competitors? Click here to see the top ones
Tonal's Investments and acquisitions
Tonal has made no investments or acquisitions yet.
News related to Tonal
Filter this listMedia has covered Tonal for a total of 2 events in the last 1 year, 2 of them have been about company updates.
•
Tony Horton Returns to Tonal as Company Expands Coaching Roster and Programming Amid Continued GrowthBusiness Wire•Mar 16, 2026•Tonal
•
•
•
Tonal’s new strength training system arrives with refreshed hardware and new workoutsTechCrunch+•Jan 08, 2025•Tonal
•
Tonal Partners with Truemed to Expand Access to Strength Training Through HSA/FSA EligibilityBusiness Wire•Nov 26, 2024•Truemed, Tonal
•
•
Inspirato Partners with Tonal to Elevate Its Luxury Homes with Cutting-Edge Fitness TechnologyGlobeNewswire•Sep 17, 2024•Inspirato, Tonal
•
Tonal Appoints Darren MacDonald as New Chief Executive Officer to Accelerate Growth and ExpansionBusiness Wire•Sep 11, 2024•Tonal, Petco
•
Tonal Partners With Spartan Race US to Strengthen More Than 50,000 ParticipantsBusiness Wire•Feb 20, 2024•Tonal, Spartan
•
Tonal is aiming to take market share after Lululemon discontinues Mirror, a competing connected fitness productBusiness Insider•Dec 19, 2023•Tonal, , Peloton
Get curated news about company updates, funding rounds, M&A deals and others. Sign up today!Are you a Founder ?
FAQs about Tonal
Explore our recently published companies
- Psa - 2014 founded, Unfunded company
- Hotelsuraj - Unfunded company
- Newmoshigrrand - Unfunded company
- Littlehollands - Unfunded company
- Shplpune - 2023 founded, Unfunded company
- Elakshipune - Unfunded company
