WebEngage - About the company
WebEngage is a series B company based in Mumbai (India), founded in 2011 by Avlesh Singh and Ankit Kumar Utreja. It operates as a Provider of a platform for customer engagement and retention solutions. WebEngage has raised $32.7M in funding from investors like GTI Capital Group, India Quotient and Blume Venture, with a current valuation of ₹*****. The company has 246 active competitors, including 45 funded and 32 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Seismic.
Company Details
Provider of a platform for customer engagement and retention solutions. The platform offers customer data management, analytics, and campaign orchestration. It includes features for personalization, segmentation, and omnichannel engagement. The platform supports various channels, including email, SMS, and push notifications.
- Website
- webengage.com
- Email ID
- *****@webengage.com
- Registered Address
- B-1602 Lotus Corporate Park, off Western Express Highway, Goregaon(E), Mumbai City, Mumbai, Maharashtra, India, 400063
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Series B
Total Funding
$32.7M in 12 rounds
Latest Funding Round
Post Money Valuation
₹***** as on Aug 09, 2022
Investors
Ranked
16th among 246 active competitors
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
331 as on Aug 31, 2025
Similar Companies
Legal entities associated with WebEngage
WebEngage is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WEBKLIPPER TECHNOLOGIES PRIVATE LIMITED CIN: U72900MH2010PTC208940 , India, Active | Oct 13, 2010 | ₹100 - ₹500 Cr (As on Mar 31, 2025) | 291 (As on Apr 01, 2026) |
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WebEngage's funding and investors
WebEngage has raised a total funding of $32.7M over 12 rounds. Its first funding round was on Aug 11, 2011. Its latest funding round was a Series B round on Jun 22, 2022 for $*****. 13 investors participated in its latest round. WebEngage has 24 institutional investors and 21 angel investors.
Here is the list of recent funding rounds of WebEngage:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Jun 22, 2022 | 3178820 | Series B | 7955323 | 3842442 | 5514962 | 1542892 |
Jan 10, 2022 | 6666138 | Series A | 5493203 | 4799646 | 2950245 | 5794738 |
Oct 21, 2021 | 3089417 | Series A | 1185068 | 4580254 |
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WebEngage's founders and board of directors
Founder? Claim ProfileThe founders of WebEngage are Avlesh Singh and Ankit Kumar Utreja. Avlesh Singh is the CEO of WebEngage.
Here are the details of WebEngage's key team members:
- Avlesh Singh: Co-Founder & CEO of WebEngage and founder of 4 other companies, including ConvertWise, WebEngage and WebEngage. They are also an angel investor in 6 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Ankit Kumar Utreja: Co-Founder & CTO of WebEngage and founder of 1 other company. They are also an angel investor in 3 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
WebEngage's Board of Directors
WebEngage's board has 4 active members. Rajan Anandan, Avlesh Singh, Ankit Kumar Utreja and Harish Mehta Shantilal are part of team.Here is the list of WebEngage's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 15y 8m | |
Team | - | Current | 13y 9m | |
Investor | - | Current | 14y 10m | |
Investor | - | Current | 5y 7m |
View details of WebEngage's Founder profiles and Board Members
WebEngage's employee count trend
WebEngage has 331 employees as of Aug 25. The total employee count is 22.0% lower than what it was in Aug 24. Here is WebEngage's employee count trend over the years:
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WebEngage's Competitors and alternates
Top competitors of WebEngage include Zeta Global, Klaviyo and Seismic. Here is the list of Top 10 competitors of WebEngage, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Zeta Global 2007, New York City (United States), Public | Provider of an AI-powered marketing platform unifying data and marketing channels | $358M | 83/100 | |
2nd | Klaviyo 2012, Boston (United States), Public | SaaS-based e-mail marketing software solutions for e-commerce businesses | $778M | 81/100 | |
3rd |  Seismic 2010, San Diego (United States), Series G | Provider of an AI-powered platform for sales and marketing enablement | $440M | 77/100 | |
4th | Braze 2011, New York City (United States), Public | Provider of a platform for cross-channel customer engagement and messaging | $175M | 77/100 | |
5th |  Appier Technologies 2012, Taipei (Taiwan), Public | Personalized omnichannel marketing and advertising solutions for businesses | $184M | 76/100 | |
6th |  Blueshift 2014, San Francisco (United States), Acquired | AI-enabled marketing automation platform | $57.6M | 73/100 | |
7th | Iterable 2013, San Francisco (United States), Series E | Cloud based omnichannel personalized marketing platform | $343M | 71/100 | |
8th | SaaS-based personalized product recommendation solution for online retailers | $32.8M | 70/100 | ||
9th |  Attentive Mobile 2016, New York (United States), Series E | AI based conversational marketing solutions for ecommerce businesses | $1.03B | 70/100 | |
10th | Smartly.io 2013, Helsinki (Finland), Acquired | Provider of an AI advertising platform for cross-channel campaign management | $22.8M | 70/100 | |
16th | Provider of a platform for customer engagement and retention solutions | $32.7M | 63/100 |
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WebEngage's Latest cap tables and shareholding
Founders own 24.91%, Funds (largest shareholder) own 54.16%, Enterprises own 4.62% and Angels own 5.96%. The net worth of WebEngage's founders is INR 171Cr as of Aug 09, 2022.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 24.91% | 171Cr | 6469731 | 2357477 | 8637011 | 7162968 |
1741503 | 4290389 | 5796712 | 8324563 | 7186588 | 8087200 | |
3172 | 6846 | 2403 | 7370 | 7336 | 8525 | |
Fund | 54.16% | 371Cr | 3252715 | 3577226 | 2947193 | 6155285 |
4488439 | 9120385 | 9014207 | 9654224 | 7622054 | 7529527 | |
803 | 531 | 826 | 316 | 492 | 481 | |
6 | 3 | 1 | 4 | 6 | 4 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | 4.62% | 31.7Cr | 2524 | 6268 | 9775 | 1282 |
Angel | 5.96% | 40.8Cr | 58998 | 75484 | 14348 | 12960 |
Other People | 4.13% | 28.3Cr | 8531 | 5742 | 7977 | 7615 |
ESOP Pool | 6.22% | 42.6Cr | 506452 | 767522 | 608446 | 657287 |
Total | 100.00% | 685Cr | 4744621 | 1902063 | 8533969 | 3512779 |
To unlock detailed Cap Table of WebEngage Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of WebEngage's Shareholding
WebEngage's Investments and acquisitions
WebEngage has made no investments or acquisitions yet.
Reports related to WebEngage
Here is the latest report on WebEngage's geography:
News related to WebEngage
Filter this listMedia has covered WebEngage for a total of 9 events in the last 1 year, 5 of them have been about company updates and 3 about partnerships.
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MoEngage Acquires Aampe to Enhance B2C Marketing with 1:1 Agentic DecisioningPR Newswire•Jun 24, 2026•MoEngage, Aampe, Amazon, WebEngage
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WebEngage: Customer engagement enters era of contextual journeys.TahawulTech.com•Mar 10, 2026•WebEngage
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SaffronStays partners with WebEngage to elevate guest experienceHotelierIndia•Oct 08, 2025•WebEngage, SaffronStays
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Saudi low-cost airline flynas partners with WebEngage to enhance customer experienceArabian Business•Dec 12, 2024•flynas, WebEngage
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