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WebEngage - About the company

WebEngage is a series B company based in Mumbai (India), founded in 2011 by Ankit Kumar Utreja. It operates as a Provider of a platform for customer engagement and retention solutions. WebEngage has raised $32.7M in funding from investors like GTI Capital Group, India Quotient and Blume Venture, with a current valuation of $*****. The company has 292 active competitors, including 46 funded and 33 that have exited. Its top competitors include companies like Klaviyo, Zeta Global and Seismic.

Company Details

Provider of a platform for customer engagement and retention solutions. The platform offers customer data management, analytics, and campaign orchestration. It includes features for personalization, segmentation, and omnichannel engagement. The platform supports various channels, including email, SMS, and push notifications.
Email ID
*****@webengage.com
Registered Address
B-1602 Lotus Corporate Park, off Western Express Highway, Goregaon(E), Mumbai City, Mumbai, Maharashtra, India, 400063
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Series B
Total Funding
$32.7M in 12 rounds
Latest Funding Round
Post Money Valuation
$***** as on Aug 09, 2022
Ranked
Annual Revenue
₹100 - ₹500 Cr as on Mar 31, 2025
Employee Count
331 as on Aug 31, 2025
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WebEngage's funding and investors

WebEngage has raised a total funding of $32.7M over 12 rounds. Its first funding round was on Aug 11, 2011. Its latest funding round was a Series B round on Jun 22, 2022 for $*****. 13 investors participated in its latest round. WebEngage has 26 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of WebEngage:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 22, 2022
9826954
Series B
2416193
2904773
2131867
7403148
Jan 10, 2022
8338099
Series A
5760306
2405454
1624964
9513627
Oct 21, 2021
2400173
Series A
7271897
9506466
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WebEngage's founders and board of directors

Founder? Claim Profile
The founders of WebEngage is Ankit Kumar Utreja. Avlesh Singh is the CEO of WebEngage.
Here are the details of WebEngage's key team members:

WebEngage's Board of Directors

WebEngage's board has 4 active members. Rajan Jei Anandan, Avlesh Singh, Ankit Kumar Utreja and Harish Mehta Shantilal are part of team.
Here is the list of WebEngage's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
15y 10m
Team
-
Current
13y 11m
Investor
-
Current
15y 0m
Investor
-
Current
5y 9m

WebEngage's employee count trend

WebEngage has 331 employees as of Aug 25. The total employee count is 22.0% lower than what it was in Aug 24. Here is WebEngage's employee count trend over the years:
Employee count trend for WebEngage
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WebEngage's Competitors and alternates

Top competitors of WebEngage include Klaviyo, Zeta Global and Seismic. Here is the list of Top 10 competitors of WebEngage, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Klaviyo
Klaviyo
2012, Boston (United States), Public
SaaS-based e-mail marketing software solutions for e-commerce businesses
$778M
82/100
2nd
Logo for Zeta Global
Zeta Global
2007, New York City (United States), Public
Provider of an AI-powered marketing platform unifying data and marketing channels
$358M
77/100
3rd
Logo for Seismic
Seismic
2010, San Diego (United States), Series G
Provider of an AI-powered platform for sales and marketing enablement
$440M
77/100
4th
Logo for Appier Technologies
Appier Technologies
2012, Taipei (Taiwan), Public
Personalized omnichannel marketing and advertising solutions for businesses
$184M
76/100
5th
Logo for Braze
Braze
2011, New York City (United States), Public
Provider of a platform for cross-channel customer engagement and messaging
$175M
76/100
6th
Logo for Blueshift
Blueshift
2014, San Francisco (United States), Acquired
AI-enabled marketing automation platform
$57.6M
73/100
7th
Logo for Iterable
Iterable
2013, San Francisco (United States), Series E
Cloud based omnichannel personalized marketing platform
$343M
71/100
8th
Logo for Attentive Mobile
Attentive Mobile
2016, New York (United States), Series E
AI based conversational marketing solutions for ecommerce businesses
$1.03B
70/100
9th
Logo for Smartly.io
Smartly.io
2013, Helsinki (Finland), Acquired
Provider of an AI advertising platform for cross-channel campaign management
$22.8M
70/100
10th
Logo for Talon One
Talon One
2015, Berlin (Germany), Acquired
Online platform to create, run and manage promotional campaigns
$138M
67/100
19th
Logo for WebEngage
WebEngage
2011, Mumbai (India), Series B
Provider of a platform for customer engagement and retention solutions
$32.7M
60/100
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WebEngage's Latest cap tables and shareholding

Founders own 24.91%, Funds (largest shareholder) own 54.16%, Enterprises own 4.62% and Angels own 5.96%. The net worth of WebEngage's founders is INR 171Cr as of Aug 09, 2022.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
24.91%
171Cr
2107277
2056607
4197528
7789397
4572
8488
2222
4995
4858
8757
Fund
54.16%
371Cr
5072500
7293509
8216519
2320530
3309592
8270614
7416724
3114683
3513307
6164834
293
483
528
641
941
594
6
2
6
8
3
2
0
0
0
0
0
0
Enterprise
4.62%
31.7Cr
3617
5221
9421
7398
Angel
5.96%
40.8Cr
38905
55021
94047
61948
Other People
4.13%
28.3Cr
9204
3138
6934
9037
ESOP Pool
6.22%
42.6Cr
178745
720500
205707
239711
Total
100.00%
685Cr
3470087
4619557
7432735
3199611
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of WebEngage's Shareholding

WebEngage's Investments and acquisitions

WebEngage has made no investments or acquisitions yet.

Reports related to WebEngage

Here is the latest report on WebEngage's sector:

News related to WebEngage

lockFilter this list
Media has covered WebEngage for a total of 11 events in the last 1 year, 5 of them have been about company updates and 5 about partnerships.
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