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WebEngage - About the company

WebEngage is a series B company based in Mumbai (India), founded in 2011 by Avlesh Singh and Ankit Kumar Utreja. It operates as a Provider of a platform for customer engagement and retention solutions. WebEngage has raised $32.7M in funding from investors like GTI Capital Group, India Quotient and Blume Venture, with a current valuation of *****. The company has 215 active competitors, including 36 funded and 25 that have exited. Its top competitors include companies like Zeta Global, Seismic and Braze.

Company Details

Provider of a platform for customer engagement and retention solutions. The platform offers customer data management, analytics, and campaign orchestration. It includes features for personalization, segmentation, and omnichannel engagement. The platform supports various channels, including email, SMS, and push notifications.
Email ID
*****@webengage.com
Registered Address
B-1602 Lotus Corporate Park, off Western Express Highway, Goregaon(E), Mumbai City, Mumbai, Maharashtra, India, 400063
Key Metrics
Founded Year
2011
Location
Mumbai, India
Stage
Series B
Total Funding
$32.7M in 12 rounds
Latest Funding Round
Post Money Valuation
***** as on Aug 09, 2022
Ranked
Annual Revenue
₹160Cr as on Mar 31, 2025
Employee Count
331 as on Aug 31, 2025
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WebEngage's funding and investors

WebEngage has raised a total funding of $32.7M over 12 rounds. Its first funding round was on Aug 11, 2011. Its latest funding round was a Series B round on Jun 22, 2022 for $*****. 13 investors participated in its latest round. WebEngage has 24 institutional investors and 21 angel investors.

Here is the list of recent funding rounds of WebEngage:lockFilter this list
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Jun 22, 2022
7966188
Series B
3978527
8213680
1991461
8915511
Jan 10, 2022
8075219
Series A
6564802
1507006
7960053
8396370
Oct 21, 2021
8677554
Series A
3887847
3187443
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WebEngage's founders and board of directors

Founder? Claim Profile
The founders of WebEngage are Avlesh Singh and Ankit Kumar Utreja. Avlesh Singh is the CEO of WebEngage.
Here are the details of WebEngage's key team members:

WebEngage's Board of Directors

WebEngage's board has 4 active members. Rajan Anandan, Avlesh Singh, Ankit Kumar Utreja and Harish S Mehta are part of team.
Here is the list of WebEngage's board of directors:
Name
Type
Representing
Status
Duration
Team
-
Current
15y 6m
Team
-
Current
13y 7m
Investor
-
Current
14y 8m
Investor
-
Current
5y 5m

WebEngage's employee count trend

WebEngage has 331 employees as of Aug 25. The total employee count is 22.0% lower than what it was in Aug 24. Here is WebEngage's employee count trend over the years:
Employee count trend for WebEngage
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WebEngage's Competitors and alternates

Top competitors of WebEngage include Zeta Global, Seismic and Braze. Here is the list of Top 10 competitors of WebEngage, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Zeta Global
Zeta Global
2007, New York City (United States), Public
Provider of an AI-powered marketing platform unifying data and marketing channels
$358M
83/100
2nd
Logo for Seismic
Seismic
2010, San Diego (United States), Series G
Provider of an AI-powered platform for sales and marketing enablement
$440M
77/100
3rd
Logo for Braze
Braze
2011, New York City (United States), Public
Provider of a platform for cross-channel customer engagement and messaging
$175M
77/100
4th
Logo for Appier Technologies
Appier Technologies
2012, Taipei (Taiwan), Public
Personalized omnichannel marketing and advertising solutions for businesses
$184M
76/100
5th
Logo for Iterable
Iterable
2013, San Francisco (United States), Series E
Cloud based omnichannel personalized marketing platform
$343M
72/100
6th
Logo for Blueshift
Blueshift
2014, San Francisco (United States), Series C
AI-enabled marketing automation platform
$57.6M
71/100
7th
Logo for Nosto
Nosto
2011, Helsinki (Finland), Series B
SaaS-based personalized product recommendation solution for online retailers
$32.8M
70/100
8th
Logo for Smartly.io
Smartly.io
2013, Helsinki (Finland), Acquired
Provider of an AI advertising platform for cross-channel campaign management
$22.8M
70/100
9th
Logo for Movable Ink
Movable Ink
2010, New York City (United States), Acquired
Email marketing solutions for businesses
$97.3M
67/100
10th
Logo for MoEngage
MoEngage
2014, San Francisco (United States), Series F
Cloud based platform offering cross channel customer engagement software
$299M
66/100
13th
Logo for WebEngage
WebEngage
2011, Mumbai (India), Series B
Provider of a platform for customer engagement and retention solutions
$32.7M
62/100
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WebEngage's Latest cap tables and shareholding

Founders own 24.91%, Funds (largest shareholder) own 54.16%, Enterprises own 4.62% and Angels own 5.96%. The net worth of WebEngage's founders is INR 171Cr as of Aug 09, 2022.
Shareholders Name
Post Round Holding %
Net worth
Cumulative Investment
Realised Returns
Unrealised Returns
Return Multiple
Founder
24.91%
171Cr
8409882
8137719
2145964
1271991
6612468
2669413
1270431
1843839
6952852
9092271
6986
4009
9119
2326
1790
9370
Fund
54.16%
371Cr
4533840
8042877
4462406
2645631
7635044
3618408
2972609
2369132
3722768
3175217
656
908
986
259
948
686
4
4
3
8
1
5
0
0
0
0
0
0
Enterprise
4.62%
31.7Cr
3445
2791
5945
4122
Angel
5.96%
40.8Cr
97605
96985
93551
93129
Other People
4.13%
28.3Cr
8280
7074
9073
1806
ESOP Pool
6.22%
42.6Cr
275807
570209
424845
386645
Total
100.00%
685Cr
9174238
7026751
4844882
6839766
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Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
Disclaimer
View more details of WebEngage's Shareholding

WebEngage's Investments and acquisitions

WebEngage has made no investments or acquisitions yet.

Reports related to WebEngage

Here is the latest report on WebEngage's sector:

News related to WebEngage

lockFilter this list
Media has covered WebEngage for a total of 7 events in the last 1 year, 4 of them have been about company updates and 3 about partnerships.
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