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Wildfire - About the company

Wildfire is a series B company based in Solana Beach (United States), founded in 2017 by Jordan Glazier. It operates as a Provider of white-label platform for shopping rewards, cashback, and loyalty. Wildfire has raised $31M in funding from investors like Intuit, QED Investors and Citi. The company has 147 active competitors, including 26 funded and 14 that have exited. Its top competitors include companies like Capillary Technologies, Upside and Paytronix.

Company Details

Provider of white-label platform for shopping rewards, cashback, and loyalty. The platform offers browser extensions, digital coupons, and custom rewards programs. It enables businesses to provide customers with relevant benefits during online shopping. The platform integrates with security tools and offers revenue sharing.
Social
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Email ID
*****@wildfire-corp.com
Phone Number
+1 **********
Key Metrics
Founded Year
2017
Location
Solana Beach, United States
Stage
Series B
Total Funding
$31M in 3 rounds
Latest Funding Round
Investors
Ranked
Employee Count
74 as on Mar 31, 2026
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Wildfire's funding and investors

Wildfire has raised a total funding of $31M over 3 rounds. Its first funding round was on Aug 04, 2021. Its latest funding round was a Series B round on Nov 18, 2024 for $*****. 12 investors participated in its latest round. Wildfire has 17 institutional investors.

Here is the list of recent funding rounds of Wildfire:
Date of Funding
Funding Amount
Round Name
Post-Money Valuation
Revenue Multiple
Lead Investors
Other Investors
Nov 18, 2024
2865136
Series B
2765515
1428488
2063652
8772696
Oct 25, 2022
9770328
Series A
3360560
8487998
2787827
4002761
Aug 04, 2021
2812345
Series A
8973085
6722215
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Wildfire's founders and board of directors

Founder? Claim Profile
The founders of Wildfire is Jordan Glazier. Jordan Glazier is the CEO of Wildfire.
Here are the details of Wildfire's key team members:

Wildfire's employee count trend

Wildfire has 74 employees as of Mar 26. Here is Wildfire's employee count trend over the years:
Employee count trend for Wildfire
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Wildfire's Competitors and alternates

Top competitors of Wildfire include Capillary Technologies, Upside and Paytronix. Here is the list of Top 10 competitors of Wildfire, ranked by Tracxn score:
Rank
Company Details
Short Description
Total Funding
Investors
Tracxn Score
1st
Logo for Capillary Technologies
Capillary Technologies
2008, Bengaluru (India), Public
AI powered loyalty management software for enterprises
$144M
82/100
2nd
Logo for Upside
Upside
2016, Washington, DC (United States), Series D
Provider of promotion management and cashback solutions to retailers
$250M
78/100
3rd
Logo for Paytronix
Paytronix
2001, Newton (United States), Acquired
Provider of digital guest engagement platform for restaurants and c-stores
$75M
70/100
4th
Logo for EasyRewardz
EasyRewardz
2011, Gurugram (India), Series B
Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions
$14.3M
64/100
5th
Logo for Sendoso
Sendoso
2016, San Francisco (United States), Series C
Account based marketing platform for businesses
$157M
64/100
6th
Logo for Prodege
Prodege
2005, Los Angeles (United States), Acquired
Provider of consumer marketing and insights platform powered by loyalty programs
$61M
 
64/100
7th
Logo for Ambassador
Ambassador
2010, Royal Oak (United States), Acquired
Developer of AI-powered referral marketing software and customer engagement platform
$11M
63/100
8th
Logo for Wildfire
Wildfire
2017, Solana Beach (United States), Series B
Provider of white-label platform for shopping rewards, cashback, and loyalty
$31M
62/100
9th
Logo for Loyyal
Loyyal
2014, San Francisco (United States), Series B
Loyalty network based on Bitcoin
$3.8M
59/100
10th
Logo for BI WORLDWIDE
BI WORLDWIDE
1950, Minneapolis (United States), Unfunded
Inspiring people, delivering results through engagement, incentives, and loyalty solutions
-
-
58/100
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Wildfire's Investments and acquisitions

Wildfire has made no investments or acquisitions yet.

News related to Wildfire

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Media has covered Wildfire for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
Wildfire Launches Wildfire Commerce NetworkGlobal Fintech SeriesFeb 03, 2025Wildfire
Wildfire Systems Launches the CouponatorDestinationcrmNov 16, 2021Wildfire
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