When was Zemanta founded?

Zemanta was founded in 2007 and raised its 1st funding round within a year of its incorporation.

Where is Zemanta located?

Zemanta is headquartered in New York City, United States.

How many employees does Zemanta have?

As of Mar 31, 2026, the latest employee count at Zemanta is 17.

Is Zemanta a funded company?

Zemanta is a funded company, having raised a total of $10.5M across 6 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2007.

When was the latest funding round of Zemanta?

Zemanta's latest funding was a $***** Series A round on Jan 22, 2016, with participation from 0 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $1.54B in funding in 2026 to date.

Where does Zemanta rank among its competitors?

Zemanta ranks 29th amongst 277 active competitors, of which 35 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Quantcast, which secured $65M in Jul, 2024.

Who are the top competitors of Zemanta?

Zemanta's top competitors include AppNexus, Quantcast and The Trade Desk. Among them, Quantcast secured the most recent funding round in July, 2024.

Zemanta - 2026 Company Profile, Team, Funding & Competitors

Zemanta is an acquired company based in New York City (United States), founded in 2007 by Bostjan Spetic. It operates as a Content Advertising at Scale. Zemanta has raised $10.5M in funding. The company has 277 active competitors, including 35 funded and 48 that have exited. Its top competitors include companies like AppNexus, Quantcast and The Trade Desk.

Company Details

Zemanta provides a content ad demand-side platform (DSP) for accessing the content ads programmatically. Helps publishers with content ad targeting and mobile experiences. Aggregates and indexes marketing content for multiple content advertising formats such as promoted recommendations, in-stream ads, in-text ads and sponsored content. Provides a centralised management platform to manage the campaigns, test creative, and adjust bids to meet the content marketing objectives.

Website: www.zemanta.com/
Social

Key Metrics

Founded Year

2007

Location

New York City, United States

Stage

Acquired

Total Funding

$10.5M in 6 rounds

Latest Funding Round

Series A, Jan 22, 2016, $*****

Investors

LocalGlobe & 5 more

Ranked

29^th among 277 active competitors

Employee Count

17 as on Mar 31, 2026

Similar Companies

AppNexus & 413 more

Exit Details

Acquired by Outbrain (Jul 25, 2017)

View Zemanta's full profile

Zemanta got acquired by Outbrain on Jul 25, 2017.

Click here to take a look at Zemanta's acquisition in detail

Zemanta has raised a total funding of $10.5M over 6 rounds. Its first funding round was on 2007. Zemanta has 6 institutional investors.

Here is the list of recent funding rounds of Zemanta:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jan 22, 2016	4135824	Series A	9187020	3754659	4429006	7869943
Nov 03, 2013	7751706	Series A	6651072	5247800	1645794	Union Square Ventures & 1 more
Nov 18, 2010	2738605	Series A	2487032	4786238	9651398	Union Square Ventures & 1 more

Access funding benchmarks and valuations. Sign up today!

View details of Zemanta's funding rounds and investors

The founders of Zemanta is Bostjan Spetic.

Here are the details of Zemanta's key team members:

Bostjan Spetic: Co-Founder & CPO of Zemanta.

View details of Zemanta's Founder profiles and Board Members

Zemanta's employee count trend

Zemanta has 17 employees as of Mar 26. Here is Zemanta's employee count trend over the years:

Uncover Zemanta's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of Zemanta include AppNexus, Quantcast and The Trade Desk. Here is the list of Top 10 competitors of Zemanta, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	AppNexus 2007, New York City (United States), Acquired	Full Stack Programmatic Advertising Technology	$319M	Schindler AM Ventures, Woodside Fund & 17 others	74/100
2nd	Quantcast 2006, San Francisco (United States), Acquired	AI powered data management platform	$61.7M	Founders Fund, Polaris Partners & 11 others	71/100
3rd	The Trade Desk 2009, Ventura (United States), Public	Provider of a platform for data-driven, omnichannel advertising campaign management	$82.5M	Scheuermann Investment, Western Alliance Bank ... & 21 others	70/100
4th	Viant 1999, Irvine (United States), Public	Provider of a demand-side platform for programmatic advertising solutions	$15.3M	HTIF, Kennet Partners & 1 others	67/100
5th	iPinYou 2008, Beijing (China), Series C	Cross-Screen Demand-Side Platform	$98M	CBC Capital, IRIS & 9 others	66/100
6th	Turn 2004, Redwood City (United States), Acquired	Demand-side and data management platform	$160M	Greenspring Associates, Norwest & 11 others	59/100
7th	MediaMath 2007, New York City (United States), Series D	Programmatic demand side platform	$500M	Safeguard Scientifics, QED Investors & 21 others	59/100
8th	Rocket Fuel 2008, Redwood City (United States), Acquired	AI-based programmatic media-buying platform	$60M	Northgate Capital, Mohr Davidow Ventures ... & 16 others	58/100
9th	Publift 2015, Surry Hills (Australia), Acquired	Provides a cloud based sell side platform	-	-	56/100
10th	AdCounty Media 2017, Jaipur (India), Public	Provider of market research and advertising services	-	-	54/100
29th	Zemanta 2007, New York City (United States), Acquired	Content Advertising at Scale	$10.5M	LocalGlobe, Seedcamp & 4 others	43/100