About Customer Onboarding Software
The Customer Onboarding Software comprises 211 companies, including 72 funded companies having collectively raised $1.08B in venture capital money and private equity. Out of these, 39 are Series A+ funded, and 1 has achieved unicorn status.
Customer Onboarding Software sector has seen 22 acquisitions and 3 IPOs. This represents almost 11.8% of all such companies - which is higher than the 4.0% exit rate of tech companies in general.
This sector includes companies providing tools for onboarding customers through walkthroughs, tooltips, tutorials and product tours.
Customer Onboarding Software sector is also known as Advanced Customer Onboarding or Digital Customer Onboarding.
Top Companies in Customer Onboarding Software
There are more than 211 companies in Customer Onboarding Software. Whatfix is the top Customer Onboarding Software company globally, ranked using Tracxn Score (what's this?).
Here are 5 of the top Customer Onboarding Software companies globally:
Company | Description | Location | Founded | Current Stage | Private Funding Raised |
|---|---|---|---|---|---|
Developer of a digital adoption platform providing in-application user guidance | San Jose (United States) | 2013 | Series E | $266M | |
Provider of digital adoption platform | San Francisco (United States) | 2011 | Acquired | $308M | |
Provider of hair salon services | San Francisco (United States) | 1994 | Acquired | $56M | |
Provider of tooltip and demo building tool for optimizing customer and product experiences | San Francisco (United States) | 2021 | Series A | $21.7M | |
Developer of software for managing client data and service workflows | New York City (United States) | 2024 | Series A | $35M |
Companies founded year-on-year in Customer Onboarding Software
6 new startups have been founded so far in 2026 in Customer Onboarding Software. 21 Customer Onboarding Software startups were founded in 2020 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | 6 |
2025 | 8 |
2024 | 7 |
2023 | 11 |
2022 | 10 |
2021 | 15 |
2020 | 21 |
2019 | 17 |
2018 | 10 |
2017 | 11 |
Companies founded across countries in Customer Onboarding Software
United States has 83 Customer Onboarding Software startups, the most by any country, followed by India which has 21 startups and United Kingdom which has 19.
- Total Number of Companies
Country | No. of companies |
|---|---|
United States | 83 |
India | 21 |
United Kingdom | 19 |
France | 7 |
Israel | 6 |
Australia | 5 |
Canada | 5 |
Germany | 5 |
Netherlands | 5 |
Denmark | 3 |
Stage-wise distribution of Customer Onboarding Software
Out of the total 211 Customer Onboarding Software companies, 72 have secured funding. Among them, 39 have reached Series A or higher, and 30 to Series B or beyond.
Founded - 211
Funded - 72
Series A+ - 39
Series B+ - 30
Series C+ - 26
Company Stage | No. of companies |
|---|---|
Founded | 211 |
Funded | 72 |
Series A+ | 39 |
Series B+ | 30 |
Series C+ | 26 |
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- 210+ Total Companies
- $1.08B+ Total Funding
- 70+ Funded Companies
- 20+ Acquisitions
Funding Trends in Customer Onboarding Software
Total funding year-on-year in Customer Onboarding Software
Customer Onboarding Software saw a total funding of more than $974M in the last 10 years. The most amount of funding was in 2024 at more than $166M. There has been a total funding of $85M in 2026 till date.
- Total Funding
Year | Total Funding |
|---|---|
2026 | $85M |
2025 | $78.2M |
2024 | $166M |
2023 | $27M |
2022 | $119M |
2021 | $120M |
2020 | $90M |
2019 | $133M |
2018 | $76.4M |
2017 | $79M |
Total funding across countries in Customer Onboarding Software
In the last 10 years, Customer Onboarding Software startups in United States have recieved the highest funding among all countries - $784M. India follows with $262M and United Kingdom with $48.7M.
- Total Funding
Country | Total Funding |
|---|---|
United States | $784M |
India | $262M |
United Kingdom | $48.7M |
France | $25.5M |
Israel | $13.2M |
Ireland | $12.8M |
Germany | $5.2M |
Italy | $3.16M |
Denmark | $1.6M |
Argentina | $788K |
Total funding amount raised by stage in Customer Onboarding Software
Over the last 10 years, Customer Onboarding Software have seen $91.7M into Seed Stage funding rounds, $411M into Early Stage funding rounds and $387M go into Late Stage funding rounds.
Funding Stage | Total Funding |
|---|---|
Early Stage | $411M |
Late Stage | $387M |
Seed Stage | $91.7M |
Grant | $5.64M |
Recent Funding Rounds in Customer Onboarding Software
In the year 2026, till July 2026, Customer Onboarding Software companies have raised $85M in equity funding across 2 rounds.
In the same period last year (i.e. till April 2025), Customer Onboarding Software companies had raised $61.7M across 4 rounds.
So, 2026 has seen a 37.72% rise in funding in Customer Onboarding Software companies as compared to 2025.
Here are some recent, important funding rounds in Customer Onboarding Software:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Series B | 9416 | Jul 01, 2026 | ||
Series A | 2705 | Feb 18, 2026 | ||
Seed | 3665 | Dec 04, 2025 | ||
Series A | 4220 | Nov 12, 2025 | ||
Series A | 9541 | Oct 23, 2025 | - |
Top Investors in Customer Onboarding Software
Y Combinator is the top investor in Customer Onboarding Software companies based on number of companies invested.
Here are some top investors in Customer Onboarding Software:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Mountain View (United States) | ||
Luxembourg (Luxembourg) | ||
New York City (United States) | ||
Tel Aviv (Israel) | ||
Hong Kong (China) |
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M&A activity in Customer Onboarding Software
In the year 2026, till February 2026, 2 acquisitions happened in Customer Onboarding Software. Last year, in 2025, a total of 2 acquisitions happened in Customer Onboarding Software.
Here are some recent, important acquisitions in Customer Onboarding Software:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Feb 03, 2026 | ||
Business Acquisition | Jan 21, 2026 | ||
Business Acquisition | Apr 02, 2025 | ||
Business Acquisition | Mar 25, 2025 | ||
Business Acquisition | Jun 05, 2024 |
Acquisition trends in Customer Onboarding Software
Here are the acquisition trends in Customer Onboarding Software:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | 2 |
2025 | 2 |
2024 | 4 |
2023 | - |
2022 | 4 |
2021 | 1 |
2020 | 1 |
2019 | 1 |
2018 | 3 |
2017 | - |
IPOs in Customer Onboarding Software
In the year 2021, till June 2021, 1 IPO happened in Customer Onboarding Software.
Here are some recent, important IPOs in Customer Onboarding Software:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Jun 16, 2021 | National Association of Securities Dealers Automated Quotations (NASDAQ) | |
Oct 17, 2006 | Euronext Exchange (Euronext) |
Colleges which produce the most Customer Onboarding Software companies
Companies founded by alumni from top colleges in Customer Onboarding Software
Most number of Customer Onboarding Software startups have been founded by alumni from Stanford University, Carnegie Mellon University and Harvard Business School.
College | No. of companies |
|---|---|
Stanford University | 5 |
Carnegie Mellon University | 3 |
Harvard Business School | 2 |
IIT Guwahati | 2 |
Stanford Business School | 2 |
University of California (Berkeley) | 2 |
University of Oxford | 2 |
Wharton School | 2 |
BITS Pilani | 1 |
Columbia University | 1 |
Total funding in companies founded by alumni from top colleges in the Customer Onboarding Software
In the last 10 years, Stanford University graduates' Customer Onboarding Software companies have raised the most funding among top colleges. Stanford Business School alumni are second, and Harvard Business School alumni are third.
College | Total Funding |
|---|---|
Stanford University | $81.7M |
Stanford Business School | $74.8M |
Harvard Business School | $72.5M |
Carnegie Mellon University | $62.3M |
Harvard University | $43.3M |
Cornell University | $35M |
Massachusetts Institute of Technology | $35M |
The Wharton School | $35M |
The University of Edinburgh | $6.3M |
Columbia University | $3.8M |
Top News in Customer Onboarding Software
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Nuvo Launches Vendor Network to Enable Fast, Intelligent Vendor Onboarding and Fraud PreventionBusiness Wire•Dec 09, 2025•Nuvo
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Appcues Appoints John McCarthy as Vice President of Finance & OperationsNewswire•May 20, 2025•Appcues
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Appcues Announces Ryan Barry as CEO to Lead the Future of Customer-Centric GrowthNewswire•Mar 25, 2025•Appcues, Zappi
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Whatfix introduces ScreenSense to transform digital adoption with AIManufacturingtodayindia•Feb 28, 2025•Whatfix
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Aligned Earns Spot on G2's 2025 Best Software Awards for Top Sales SoftwarePR Newswire•Feb 19, 2025•Aligned
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MHC partners with DTECH to improve customer communications across EMEA.PR Newswire•Feb 11, 2025•MHC, DTECH
