When was Adabra founded?

Adabra was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Adabra located?

Adabra is headquartered in Arezzo, Italy.

How many employees does Adabra have?

As of May 31, 2026, the latest employee count at Adabra is 7.

Is Adabra a funded company?

Adabra is a funded company, having raised a total of $1.2M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Jan 15, 2016.

When was the latest funding round of Adabra?

Adabra's latest funding was a $***** Seed round on Dec 23, 2016, with participation from 1 investor.

Where does Adabra rank among its competitors?

Adabra ranks 106th amongst 416 active competitors, of which 83 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Blueshift, which secured $40M in Jan, 2024.

Who are the top competitors of Adabra?

Adabra's top competitors include Zeta Global, Klaviyo and Braze. Among them, Blueshift secured the most recent funding round in January, 2024.

Adabra - 2026 Company Profile, Team, Funding & Competitors

Adabra is a seed company based in Arezzo (Italy), founded in 2011 by Lucia Milighetti. It operates as a Provider of cloud-based personalized marketing solution using machine learning. Adabra has raised $1.2M in funding from investors like Nana Bianca, A11 Venture and Club Acceleratori. The company has 416 active competitors, including 83 funded and 57 that have exited. Its top competitors include companies like Zeta Global, Klaviyo and Braze.

Company Details

Adabra is a provider of cloud-based personalized marketing solution using machine learning. Its an Omnichannel marketing platform to create personalized marketing solutions for physical and digital channels. The web platform that helps retailers to increase eCommerce sales by offering its visitors a customized and personalized shopping experience The platform uses a set of proprietary technologies collecting data from multiple sources, both cross-channel and cross-device. The data, which concerns the actions performed by the users while browsing the retailer's website, is collected, aggregated, and normalized. Based on data, it offers a set of modules for customer engagement including customer engagement, push notifications, customer care service, and more. The company has integrations with eCommerce platforms such as Magento, Prestashop, and Woocommerce.

Website: adabra.com
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Key Metrics

Founded Year

2011

Location

Arezzo, Italy

Stage

Seed

Total Funding

$1.2M in 2 rounds

Latest Funding Round

Seed, Dec 23, 2016, $*****

Investors

Nana Bianca & 2 more

Ranked

106^th among 416 active competitors

Employee Count

7 as on May 31, 2026

Similar Companies

Zeta Global & 497 more

View Adabra's full profile

Adabra has raised a total funding of $1.2M over 2 rounds. Its first funding round was on Jan 15, 2016. Its latest funding round was a Seed round on Dec 23, 2016 for $*****. 1 investor participated in its latest round. Adabra has 3 institutional investors.

Here is the list of recent funding rounds of Adabra:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 23, 2016	8986267	Seed	1638580	4172562	1570498	9137863
Jan 15, 2016	6713664	Seed	9368832	5172054	Nana Bianca & 1 more	6052032

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View details of Adabra's funding rounds and investors

The founders of Adabra is Lucia Milighetti.

Here are the details of Adabra's key team members:

Lucia Milighetti: Co-Founder & COO of Adabra and founder of 1 other company.

View details of Adabra's Founder profiles and Board Members

Adabra's employee count trend

Adabra has 7 employees as of May 26. Here is Adabra's employee count trend over the years:

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Top competitors of Adabra include Zeta Global, Klaviyo and Braze. Here is the list of Top 10 competitors of Adabra, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zeta Global 2007, New York City (United States), Public	Provider of an AI-powered marketing platform unifying data and marketing channels	$358M	S KKR Capital Corp, Staley Capital Management ... & 15 others	83/100
2nd	Klaviyo 2012, Boston (United States), Public	SaaS-based e-mail marketing software solutions for e-commerce businesses	$778M	Astral Capital, Accel & 24 others	81/100
3rd	Braze 2011, New York City (United States), Public	Provider of a platform for cross-channel customer engagement and messaging	$175M	Meritech, Icon Ventures & 23 others	77/100
4th	Appier Technologies 2012, Taipei (Taiwan), Public	Personalized omnichannel marketing and advertising solutions for businesses	$184M	SoftBank Group, EDBI & 25 others	76/100
5th	Blueshift 2014, San Francisco (United States), Acquired	AI-enabled marketing automation platform	$57.6M	Storm Ventures, PSP Investments & 17 others	73/100
6th	Fynd 2012, Mumbai (India), Acquired	Platform powering online and in-store retail operations using AI-driven tools	$16M	Kae Capital, Kalysta Capital & 91 others	72/100
7th	Iterable 2013, San Francisco (United States), Series E	Cloud based omnichannel personalized marketing platform	$343M	Glynn Capital, Adams Street Partners & 29 others	71/100
8th	Nosto 2011, Helsinki (Finland), Series B	SaaS-based personalized product recommendation solution for online retailers	$32.8M	OpenOcean, Wellington Partners Venture Capital ... & 14 others	70/100
9th	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
10th	Attentive Mobile 2016, New York (United States), Series E	AI based conversational marketing solutions for ecommerce businesses	$1.03B	Coatue, IVP & 33 others	70/100
106th	Adabra 2011, Arezzo (Italy), Seed	Provider of cloud-based personalized marketing solution using machine learning	$1.2M	Nana Bianca, A11 Venture & 1 others	36/100