Ajua - About the company
Ajua is a series A company based in Nairobi (Kenya), founded in 2012 by Kenfield Griffith. It operates as a SaaS-driven CRM software for auto dealers. Ajua has raised $4.5M in funding from investors like MaC Venture Capital, Spark Capital and Proparco. The company has 290 active competitors, including 52 funded and 41 that have exited. Its top competitors include companies like Genesys, Zendesk and Exotel.
Company Details
Ajua is a SaaS-driven CRM software for auto dealers. It allows users to optimize customer experience, manage customer relationships, collect data to analyze & capture behaviour insights from the data. It enables teams to improve sales, automate customer journey, trigger actions, and understand customer interactions.
- Website
- ajua.com
- Social
- Email ID
- *****@ajua.com
Key Metrics
Founded Year
2012
Location
Nairobi, Kenya
Stage
Series A
Total Funding
$4.5M in 4 rounds
Latest Funding Round
Investors
Ranked
40th among 290 active competitors
Employee Count
97 as on Aug 31, 2026
Investment & Acquisitions
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Ajua's funding and investors
Ajua has raised a total funding of $4.5M over 4 rounds. Its first funding round was on Aug 26, 2016. Its latest funding round was a Grant (prize money) round on Sep 06, 2022 for $*****. 1 investor participated in its latest round. Ajua has 15 institutional investors and 1 angel investor.
Here is the list of recent funding rounds of Ajua:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 06, 2022 | 9482462 | Grant (prize money) | 6715390 | 4775715 | 9758696 | 8916695 |
Feb 18, 2019 | 8711636 | Series A | 2885182 | 2399450 | 5505512 | 5934182 |
Apr 19, 2018 | 9265037 | Series A | 4611307 | 2136593 |
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Ajua's founders and board of directors
Founder? Claim ProfileThe founders of Ajua is Kenfield Griffith.
Here are the details of Ajua's key team members:
- Kenfield Griffith: Co-Founder & CEO of Ajua and founder of 1 other company.
View details of Ajua's Founder profiles and Board Members
Ajua's employee count trend
Ajua has 97 employees as of Aug 26. Here is Ajua's employee count trend over the years:
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Ajua's Competitors and alternates
Top competitors of Ajua include Genesys, Zendesk and Exotel. Here is the list of Top 10 competitors of Ajua, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Genesys 1990, Menlo Park (United States), Acquired | Provider of cloud-based platform for customer experience and workforce engagement | $3B | 80/100 | |
2nd |  Zendesk 2007, San Francisco (United States), Acquired | Cloud based customer service and engagement platform for businesses | $89.1M | 79/100 | |
3rd | Provider of cloud-based communication platform offering AI-powered customer engagement solutions | $97.7M | 77/100 | ||
4th |  Fullstory 2014, Atlanta (United States), Series D | Provider of behavioral data analytics platform with AI-driven insights and automations | $196M | 71/100 | |
5th |  Sprinklr 2009, New York City (United States), Public | Cloud based customer experience management software | $578M | 70/100 | |
6th | ASAPP 2014, New York City (United States), Series C | Provider of an AI-native platform for contact center customer experience | $400M | 69/100 | |
7th |  SMG 1991, Kansas City (United States), Acquired | Provider of customer and employee experiences management solutions | - | 68/100 | |
8th | Provider of AI-powered platform for customer experience and support automation | $21.3M | 67/100 | ||
9th | Easyrewardz 2011, Gurugram (India), Series B | Cloud-based CRM and loyalty platform solutions for managing customer relationships, loyalty programs, and sales interactions | $14.3M | 65/100 | |
10th | InMoment 2002, Salt Lake City (United States), Acquired | Cloud and AI based customer experience CX optimization platform | $20M | 63/100 | |
40th | SaaS-driven CRM software for auto dealers | $4.5M | 44/100 |
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Ajua's Investments and acquisitions
Ajua has acquired 2 companies including RateMyService and WayaWaya. Ajua has not made any investments as of now.Reports related to Ajua
Here is the latest report on Ajua's sector:
News related to Ajua
•
Ajua Acquires Rate My Service (RMS) in Consolidation MoveTechMoran•Aug 16, 2025•Ajua, Rate My Service
•
Ajua welcomes back Claire Munene as Chief Experience OfficerAfrica Business Communities•Apr 10, 2025•Ajua, Telkom
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Mtn Nigeria Launches Customer Engagement Platform, EngaugeInnovation-village•Mar 22, 2021•MTN, Ajua, MTN Business Nigeria
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MTN Nigeria and Ajua launch SME app for customer insights and paymentsTelecompaper•Mar 16, 2021•MTN, Ajua, MTN
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