When was ARENA founded?

ARENA was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is ARENA located?

ARENA is headquartered in Los Angeles, United States.

Who is the current CEO of ARENA?

Krisna Bhargava of ARENA. They have also founded 1 company.

How many employees does ARENA have?

As of Jun 30, 2026, the latest employee count at ARENA is 8.

Is ARENA a funded company?

ARENA is a funded company, having raised a total of $7.35M across 4 funding rounds to date. The company's 1st funding round was a $***** Grant (prize money) round, raised on Nov 03, 2017.

When was the latest funding round of ARENA?

ARENA's latest funding was a $***** Seed round on Sep 09, 2023, with participation from 0 investor. Its primary sector is Fitness & Wellness Tech. In United States, the Fitness & Wellness Tech sector has seen $950M in funding in 2026 to date.

Where does ARENA rank among its competitors?

ARENA ranks 13th amongst 60 active competitors, of which 20 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Magic, which secured an undisclosed amount in Oct, 2025.

Who are the top competitors of ARENA?

ARENA's top competitors include Peloton, Tonal and Vitruvian. Among them, Magic secured the most recent funding round in October, 2025.

ARENA - 2026 Company Profile, Team, Funding & Competitors

ARENA is a seed company based in Los Angeles (United States), founded in 2017 by Andres Calvo, Krisna Bhargava, Felix Huettenbach and Zachary Rubin. It operates as an All-in-one strength training platform for personalized, guided at-home workouts. ARENA has raised $7.35M in funding from investors like Courtside Ventures, Powerhouse Capital and WISE Ventures. The company has 60 active competitors, including 20 funded and 4 that have exited. Its top competitors include companies like Peloton, Tonal and Vitruvian.

Company Details

All-in-one strength training platform for personalized, guided at-home workouts. This company is dedicated to bringing effective strength training to everyone through its innovative platform. It offers an all-in-one strength training gym that upgrades at-home workouts with resistance, guided workouts, and personalized strength insights. The platform provides constant resistance, eliminating momentum and maximizing muscle engagement. The Go ARENA App offers adaptive weekly training goals, advanced training features, pre-programmed workouts, and expert-written strength programs. Users can track progress with real-time training data and customize workouts with a workout builder and freestyle mode. The platform promotes strength building for immune health, bone density, confidence, longevity, and resilience. It is a B2C company that offers a subscription-based service through its app, providing new weekly workouts and progress logging. The platform also supports augmented reality for visualizing the product in your space.

Website: arena.fit
Social
Email ID: *****@goarena.co

Key Metrics

Founded Year

2017

Location

Los Angeles, United States

Stage

Seed

Total Funding

$7.35M in 4 rounds

Latest Funding Round

Seed, Sep 09, 2023, $*****

Investors

Courtside Ventures & 13 more

Ranked

13^th among 60 active competitors

Employee Count

8 as on Jun 30, 2026

Similar Companies

Tonal & 66 more

View ARENA's full profile

ARENA is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Arena Innovation Corp CIN: 85-2019943 , United States, Active		-	-	-
Arena Innovation Corp. CIN: 6007268 , United States, Active	May 06, 2021	-	-	-

ARENA has raised a total funding of $7.35M over 4 rounds. Its first funding round was on Nov 03, 2017. ARENA has 9 institutional investors and 5 angel investors.

Here is the list of recent funding rounds of ARENA:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 09, 2023	4364896	Seed	6340829	1946996	5663194	5197320
Jun 15, 2023	7559475	Seed	2741542	8377960	9382517	3753142
Jan 28, 2021	3364480	Seed	3030992	8315697	Courtside Ventures & 1 more	Lavinia Errico & 4 more

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View details of ARENA's funding rounds and investors

The founders of ARENA are Andres Calvo, Krisna Bhargava, Felix Huettenbach and Zachary Rubin.

Here are the details of ARENA's key team members:

Andres Calvo: Co-Founder of ARENA and founder of 1 other company. They are also an angel investor in 1 startup.
Krisna Bhargava: Co-Founder & CEO of ARENA and founder of 2 other companies, ARENA and ReoLab.
Felix Huettenbach: Co-Founder & CMO of ARENA and founder of 1 other company.
Zachary Rubin: Co-Founder of ARENA and founder of 2 other companies, ARENA and W8X.

View details of ARENA's Founder profiles and Board Members

ARENA's employee count trend

ARENA has 8 employees as of Jun 26. Here is ARENA's employee count trend over the years:

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Top competitors of ARENA include Peloton, Tonal and Vitruvian. Here is the list of Top 10 competitors of ARENA, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Peloton 2011, New York City (United States), Public	Provider of smart fitness training equipment and training platforms	$996M	Tiger Global Management, TCV & 40 others	78/100
2nd	Tonal 2015, San Francisco (United States), Series E	Provider of smart home gym equipment and personalized workout programs	$535M	L Catterton, Mayfield & 41 others	72/100
3rd	Vitruvian 2018, Perth (Australia), Series A	Provider of resistance training smart fitness equipment and app	$51.4M	Larsen Ventures, TEN13 & 3 others	61/100
4th	Speediance 2020, Shenzhen (China), Seed	Provider of smart exercising equipment	$1.58M	Frees Fund, Oriza Holdings & 2 others	60/100
5th	Portl 2021, Hyderabad (India), Series A	Provider of a smart home gym device with an in built personal trainer	$4.01M	Kalaari Capital, Bharat Innovation Fund & 3 others	59/100
6th	Tempo 2015, San Francisco (United States), Series C	Provider of AI-based home gym training platform	$398M	Norwest, SignalFire & 11 others	57/100
7th	Flexnest 2020, Gurugram (India), Unfunded	Manufacturer of home fitness equipment and associated app-based classes	-	-	52/100
8th	FORME 2020, Los Angeles (United States), Public	Provider of exercising equipment for fitness training	$109M	Redbus Group, Baudpont & 1 others	52/100
9th	Lululemon Studio 2010, New York City (United States), Series B	Provider of online fitness classes	$80.8M	Spark Capital, Route 66 Ventures & 23 others	47/100
10th	Magic 2020, United Kingdom, Series A	Provider of AI-based mirror for home-based workouts	$7.5M	IW Capital, Fasanara & 23 others	46/100
13th	ARENA 2017, Los Angeles (United States), Seed	All-in-one strength training platform for personalized, guided at-home workouts	$7.35M	Powerhouse Capital, WISE Ventures & 12 others	42/100