ETML - About the company
ETML is an acquired company based in Delhi (India), founded in 2013 by Raghav Kansal and Rajeev Garg. It operates as a Platform offering performance marketing, brand advertising, and analytic solutions. The company has 1061 active competitors, including 186 funded and 121 that have exited. Its top competitors include companies like data.ai, Singular and Comscore.
Company Details
Platform offering performance marketing, brand advertising, and analytic solutions. It helps marketers with digital marketing campaigns by providing creatives, technology, analytics, and communication strategies. The platform provides a tool that automates marketing data dashboard creation. It allows users to collect, organise, and analyze data to derive insights in real time. It provides real time reporting to track the progress of marketing campaigns. Features include SEO, social advertising, data integration, lead generation, and more.
- Website
- etmedialabs.com
- Registered Address
- First Floor, Building No. 2, Khasara No. 619/2-7, Chattarpur Mandir Road, Opposite Tivoli Garden, Sawan Public School, South West Delhi, South West Delhi, Delhi, India, 110074
Key Metrics
Founded Year
2013
Location
Delhi, India
Stage
Acquired
Ranked
57th among 1061 active competitors
Annual Revenue
₹50 - ₹100 Cr as on Mar 31, 2025
Employee Count
77 as on Jan 31, 2025
Exit Details
Acquired by McKinsey (Mar 06, 2025)
Legal entities associated with ETML
ETML is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ET MEDIALABS PRIVATE LIMITED CIN: U72900DL2013PTC252745 , India, Active | May 25, 2013 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | 49 (As on Aug 01, 2025) | |
Opes Endeavor Llp CIN: AAR-4141 , India, Active | Dec 25, 2019 | - | - |
ETML's acquisition details
ETML got acquired by McKinsey on Mar 06, 2025.
Click here to take a look at ETML's acquisition in detail
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ETML's funding and investors
ETML has not raised any funding rounds yet.
ETML's founders and board of directors
Founder? Claim ProfileThe founders of ETML are Raghav Kansal and Rajeev Garg.
Here are the details of ETML's key team members:
- Raghav Kansal: Former Co-Founder of ETML and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 email address
- Rajeev Garg: Co-Founder & CCO of ETML and founder of 1 other company. They serve on the board of 1 company.Contact Info: 1 phone number
ETML's Board of Directors
ETML's board has 2 active members. Raghav Kansal and Amitek Sinha are part of team.Here is the list of ETML's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 13y 3m | |
Team | - | Current | 4y 3m | |
cbodetw | Team | - | Past | 1y 7m |
View details of ETML's Founder profiles and Board Members
ETML's employee count trend
ETML has 77 employees as of Jan 25. The total employee count is 33.0% more than what it was in Jan 24. Here is ETML's employee count trend over the years:
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ETML's Competitors and alternates
Top competitors of ETML include data.ai, Singular and Comscore. Here is the list of Top 10 competitors of ETML, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 81/100 | |
2nd | Marketing analytics and attribution platform | $50M | 71/100 | ||
3rd | Comscore 1976, Reston (United States), Public | Provider of cross-platform audience and advertising measurement and analytics services | $87M | 69/100 | |
4th | Provider of a marketing automation platform enabling personalised customer communication | $18.2M | 66/100 | ||
5th | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
6th | Cloud based marketing and predictive analytics software | $131M | 65/100 | ||
7th | TapClicks 2011, San Jose (United States), Series A | Provider of marketing operations platform with reporting, analytics, and workflow tools | $23.5M | 64/100 | |
8th | Predictive customer engagement platform for businesses | $95M | 64/100 | ||
9th | Catalina 1983, St. Petersburg (United States), Acquired | Provider of data-driven marketing to decode shopper behavior and maximize relationships | - | 63/100 | |
10th | Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams | $44.5M | 62/100 | ||
57th | Platform offering performance marketing, brand advertising, and analytic solutions | - | - | 50/100 |
Looking for more details on ETML's competitors? Click here to see the top ones
ETML's Investments and acquisitions
ETML has made no investments or acquisitions yet.
Reports related to ETML
Here is the latest report on ETML's sector:
News related to ETML
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McKinsey acquires performance marketing agency ET MedialabsBestMediaInfo•Mar 06, 2025•McKinsey, ETML, ET Medialabs
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ETML Highlights Successful Partnership With LegrandMedia Update•Aug 21, 2024•ETML, Legrand, HyugaLife, Legrand
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House of Chikankari collaborates with ETML to improve digital presenceApparelResources•Jul 05, 2024•House of Chikankari, ETML
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ETML bags digital mandate for Manipal Hospitals' International Business UnitBestMediaInfo•May 01, 2024•ETML
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ETML launches Adbytzz 2.0, aims to unlock digital led growth for brandsBestMediaInfo•Apr 03, 2024•ETML
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