Branded E-Commerce Holding - About the company
Branded E-Commerce Holding is a series D company based in Berlin (Germany), founded in 2020 by Michael Ronen, Ben Kaminski and Alexis Lanternier. It operates as a Platform taking over Amazon brands. Branded E-Commerce Holding has raised $150M in funding from Tiger Global Management and Target Global. The company has 52 active competitors, including 28 funded and 8 that have exited. Its top competitors include companies like Thrasio, Perch and SellerX.
Company Details
The platform provides brands on Amazon and other marketplaces to grow & achieve global scale through acquisitions, investments, improved operations, sourcing, and marketing. It also helps to optimize digital sales, supply chain management, merchandising, and product development across the brands. Brand owners can submit the business and receive a scorecard via proprietary and customized valuation within 48 hrs.
- Website
- www.joinbranded.com
- Social
- Email ID
- *****@joinbranded.com
Key Metrics
Founded Year
2020
Location
Berlin, Germany
Stage
Series D
Total Funding
$150M in 1 round
Latest Funding Round
Investors
Ranked
13th among 52 active competitors
Employee Count
368 as on Sep 30, 2026
Legal entities associated with Branded E-Commerce Holding
Branded E-Commerce Holding is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
Branded E-Commerce Holding GmbH CIN: HRB220471 , Germany, Active | Aug 24, 2020 | - | - |
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Branded E-Commerce Holding's funding and investors
Branded E-Commerce Holding has raised a total funding of $150M over 1 round. Its latest funding round was a Series D round on Feb 09, 2021 for $*****. 11 investors participated in its latest round. Branded E-Commerce Holding has 14 institutional investors and 3 angel investors.
Here is the list of recent funding rounds of Branded E-Commerce Holding:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Feb 09, 2021 | 3528751 | Series D | 1916279 | 1337475 | 8588043 | 6312872 |
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Branded E-Commerce Holding's founders and board of directors
Founder? Claim ProfileHere are the details of Branded E-Commerce Holding's key team members:
- Michael Ronen: Former Co-Founder of Branded E-Commerce Holding and founder of 1 other company. They are also an angel investor in 2 startups and serve on the board of 1 company.
- Ben Kaminski: Co-Founder of Branded E-Commerce Holding. They serve on the board of 1 company.Contact Info: 1 email address
- Alexis Lanternier: Co-Founder of Branded E-Commerce Holding. Contact Info: 3 email addresses
View details of Branded E-Commerce Holding's Founder profiles and Board Members
Branded E-Commerce Holding's employee count trend
Branded E-Commerce Holding has 368 employees as of Sep 26. Here is Branded E-Commerce Holding's employee count trend over the years:
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Branded E-Commerce Holding's Competitors and alternates
Top competitors of Branded E-Commerce Holding include Thrasio, Perch and SellerX. Here is the list of Top 10 competitors of Branded E-Commerce Holding, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Thrasio 2018, Walpole (United States), Series D | Platform acquiring Amazon FBA brands | $3.4B | 76/100 | |
2nd |  Perch 2019, Boston (United States), Acquired | Provider of customer-centric e-commerce and product development | $906M | 66/100 | |
3rd | Provider of brand acquisition and management services for amazon-based retailers | $830M | 58/100 | ||
4th | Heyday 2020, San Francisco (United States), Acquired | Acquirer and incubator of digital brands and e-commerce businesses | $800M | 58/100 | |
5th |  Berlin Brands Group 2005, Berlin (Germany), Late Stage | Brand of consumer products | $800M | 58/100 | |
6th | Forum Brands 2020, Palo Alto (United States), Series A | Platform offering brand management solutions | $51.4M | 57/100 | |
7th |  Unybrands 2020, Miami (United States), Series B | Firm acquiring and scaling e-commerce microbrands in the home and lifestyle sectors | $25M | 53/100 | |
8th | Platform investing and acquiring fashion and lifestyle e-commerce ventures | $736K | 53/100 | ||
9th | Moonshot Brands 2020, Oakland (United States), Series D | Platform acquiring and operating profitable ecommerce brands | $190M | 53/100 | |
10th |  Powerhouse91 2021, Gurugram (India), Seed | Platform for acquiring digital-first brands | $2.46M | 52/100 | |
13th | Branded E-Commerce Holding 2020, Berlin (Germany), Series D | Platform taking over Amazon brands | $150M | 53/100 |
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Branded E-Commerce Holding's Investments and acquisitions
Branded E-Commerce Holding has acquired 2 companies including Heyday and Puracy. Branded E-Commerce Holding has not made any investments as of now.Reports related to Branded E-Commerce Holding
Here is the latest report on Branded E-Commerce Holding's sector:
News related to Branded E-Commerce Holding
Filter this list•
Dwolla and Plaid Expand IntegrationGlobal Fintech Series•Mar 11, 2025•Dwolla, Plaid, Branded E-Commerce Holding
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BRANDED Acquires Heyday To Form Essor, A Digitally-Native CPG Platform Elevating Challenger Brands Into Global IconsBusiness Wire•Sep 05, 2024•Branded E-Commerce Holding, Heyday, Essor
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BRANDED Selects Stord As Its Fulfillment Partner To Bring Greater Supply Chain Efficiency To Its Network Of BrandsEnterpriseTalk•Mar 17, 2023•Branded E-Commerce Holding, Stord
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Indiegogo and BRANDED cradle to grave approach to business acquisitionChannelX•Mar 14, 2022•Indiegogo, Branded E-Commerce Holding
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Indiegogo and BRANDED Team Up To Accelerate Growth for Consumer E-Commerce BrandsBranded E-Commerce Holding•Mar 10, 2022•Branded E-Commerce Holding, Indiegogo
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Indie Men's Grooming Company Fresh Heritage Acquired by BrandedHAPPI•Jan 04, 2022•Fresh Heritage, Branded E-Commerce Holding
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The Quintessential Gentleman Feature: Founder of Men’s Grooming Brand Fresh Heritage Talks New Partnership with BRANDEDBranded E-Commerce Holding•Dec 02, 2021•Branded E-Commerce Holding, Fresh Heritage
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Beauty Independent Feature: BRANDED Acquires Men’s Grooming Brand Fresh HeritageBranded E-Commerce Holding•Nov 30, 2021•Branded E-Commerce Holding, Fresh Heritage
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BRANDED Acquires Puracy, a Leading Plant-Based Household Cleaning and Personal Care BrandPR Newswire•Oct 06, 2021•Branded E-Commerce Holding, Puracy
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E-commerce startup Branded hires former Walmart and Goldman Sachs execsRetail Technology Innovation Hub•Jun 09, 2021•Walmart, Branded E-Commerce Holding, Goldman Sachs, CBS Corporation
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