When was Hoover's founded?

Hoover's was founded in 1990 and raised its 1st funding round 14 years after it was founded.

Where is Hoover's located?

Hoover's is headquartered in Austin, United States.

How many employees does Hoover's have?

As of Aug 31, 2026, the latest employee count at Hoover's is 137.

Is Hoover's a funded company?

Hoover's is a funded company, having raised a total of $20.7M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Feb 12, 2004.

When was the latest funding round of Hoover's?

Hoover's' latest funding was a $***** Series B round on Apr 19, 2006, with participation from 1 investor. Its primary sector is Data as a Service. In United States, the Data as a Service sector has seen $848M in funding in 2026 to date.

Where does Hoover's rank among its competitors?

Hoover's ranks 115th amongst 4124 active competitors, of which 276 are funded. It stands 8th in terms of total funding among its competitors. The most recent competitor to raise funding was Clay, which secured $115M in Sep, 2026.

Who are the top competitors of Hoover's?

Hoover's' top competitors include ZoomInfo, Apollo and Clay. Among them, Clay secured the most recent funding round in September, 2026.

Hoover's - 2026 Company Profile, Funding & Competitors

Q: Is Hoover's an acquired company?

Hoover's got acquired by Dun & Bradstreet on Dec 05, 2002.

Company Details

Hoover's Inc., a subsidiary of The Dun & Bradstreet Corporation, offers proprietary business information through its online platform and integrated workflow solutions. Hoovers gathers information by semi-legitimate means such as scouring SEC filings, cold calling companies, and reviewing other public documents.

Website: hoovers.com
Part Of

Key Metrics

Founded Year

1990

Location

Austin, United States

Stage

Acquired

Total Funding

$20.7M in 2 rounds

Latest Funding Round

Series B, Apr 19, 2006, $*****

Investors

Integral Capital Partners & 3 more

Ranked

115^th among 4124 active competitors

Employee Count

137 as on Aug 31, 2026

Investment & Acquisitions

Visible Path

Similar Companies

ZoomInfo & 4727 more

Exit Details

Acquired by Dun & Bradstreet (Dec 05, 2002)

View Hoover's' full profile

Hoover's got acquired by Dun & Bradstreet on Dec 05, 2002 at an acquisition amount of $*****.

Click here to take a look at Hoover's's acquisition in detail

Hoover's has raised a total funding of $20.7M over 2 rounds. Its first funding round was on Feb 12, 2004. Its latest funding round was a Series B round on Apr 19, 2006 for $*****. 1 investor participated in its latest round. Hoover's has 4 institutional investors.

Here is the list of recent funding rounds of Hoover's:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Apr 19, 2006	7393239	Series B	6644686	9704093	7176806	3574427
Feb 12, 2004	9456605	Series A	8850374	3372995	7956085	Kleiner Perkins

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View details of Hoover's's funding rounds and investors

Hoover's' employee count trend

Hoover's has 137 employees as of Aug 26. Here is Hoover's's employee count trend over the years:

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Top competitors of Hoover's include ZoomInfo, Apollo and Clay. Here is the list of Top 10 competitors of Hoover's, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ZoomInfo 2000, Vancouver (United States), Public	Contact database platform for businesses	$32M	TA Associates, Vulcan Capital & 9 others	77/100
2nd	Apollo 2015, San Francisco (United States), Series D	Provider of AI-driven B2B sales intelligence and engagement platform	$250M	Nexus Venture Partners, Tribe Capital & 24 others	75/100
3rd	Clay 2017, New York (United States), Series D	AI and cloud based lead management and contact dataset provider	$325M	Meritech, CapitalG & 21 others	72/100
4th	Cognism 2016, London (United Kingdom), Series C	Platform offering lead generation software	$130M	AXA Venture Partners, Blue Cloud Ventures ... & 37 others	70/100
5th	Dun & Bradstreet 1841, Jacksonville (United States), Acquired	Provider of financial analysis and risk assessment solutions	$100M	Kepha Partners, Great Hill Partners & 5 others	68/100
6th	Qualified 2018, San Francisco (United States), Acquired	Provider of conversational marketing platform	$163M	Redpoint Ventures, Norwest & 4 others	68/100
7th	Gushwork 2023, Lewes (United States), Seed	Developer of an AI-powered platform generating inbound leads from search	$11.1M	SIG Venture Capital, Point Club & 9 others	67/100
8th	Warmly Tech 2018, San Francisco (United States), Series A	AI-powered pipeline acceleration solutions for B2B sales teams to identify and engage with ideal prospects	$19.1M	Felicis Ventures, NFX & 12 others	67/100
9th	Orum 2018, San Francisco (United States), Series B	AI based automated outbound calling for sales teams	$51M	Craft Ventures, Tribe Capital & 2 others	66/100
10th	Homebot 2015, Denver (United States), Acquired	Chatbot based lead generation platform for real estate agents	$4M	500 Global, Picus Capital & 2 others	64/100
115th	Hoover's 1990, Austin (United States), Acquired	Business listing portal	$20.7M	Integral Capital Partners, Kleiner Perkins ... & 2 others	44/100