MAGIC AI - About the company
MAGIC AI is a series B company based in London (United Kingdom), founded in 2021 by Sunil Jindal. It operates as a Developer of interactive fitness mirrors providing real-time motion tracking feedback. MAGIC AI has raised $18.5M in funding from investors like IW Capital, Beringea and Fasanara, with a current valuation of £*****. The company has 61 active competitors, including 20 funded and 4 that have exited. Its top competitors include companies like Peloton, Tonal and Vitruvian.
Company Details
Developer of interactive fitness mirrors providing real-time motion tracking feedback. This hardware integrates computer vision technology to analyze user form, count repetitions, and offer personalized workout guidance. The system includes a high-definition display and speakers to facilitate various training sessions, such as strength, yoga, and cardio. Users receive automated workout plans and progress analytics based on body scans and performance data. The equipment supports wall-mounting or floor-standing configurations and integrates with adjustable resistance tools to support home-based exercise routines.
- Website
- magic.fit
- Social
- Email ID
- *****@magic.fit
- Phone Number
- +91 **********
Key Metrics
Founded Year
2021
Location
London, United Kingdom
Stage
Series B
Total Funding
$18.5M in 4 rounds
Latest Funding Round
Post Money Valuation
£***** as on Apr 06, 2022
Investors
Ranked
9th among 61 active competitors
Employee Count
57 as on Oct 31, 2026
Legal entities associated with MAGIC AI
MAGIC AI is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
MAGIC TECH LTD CIN: 13508558 , United Kingdom, Active | - | 5 (As on Dec 31, 2024) |
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MAGIC AI's funding and investors
MAGIC AI has raised a total funding of $18.5M over 4 rounds. Its first funding round was on Jul 20, 2023. Its latest funding round was a Series B round on Sep 23, 2026 for $*****. 6 investors participated in its latest round. MAGIC AI has 10 institutional investors and 20 angel investors.
Here is the list of recent funding rounds of MAGIC AI:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 23, 2026 | 7629692 | Series B | 7267076 | 5936028 | 1802264 | 6798141 |
Oct 27, 2025 | 7773418 | Angel | 3069247 | 6810199 | 3397482 | |
Nov 25, 2024 | 4300023 | Series A | 1441252 | 3428093 |
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MAGIC AI's founders and board of directors
Founder? Claim ProfileThe founders of MAGIC AI is Sunil Jindal. Varun Bhanot is the CEO of MAGIC AI.
Here are the details of MAGIC AI's key team members:
- Sunil Jindal: Co-Founder and CEO of MAGIC AI.
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MAGIC AI's employee count trend
MAGIC AI has 57 employees as of Oct 26. Here is MAGIC AI's employee count trend over the years:
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MAGIC AI's Competitors and alternates
Top competitors of MAGIC AI include Peloton, Tonal and Vitruvian. Here is the list of Top 10 competitors of MAGIC AI, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Peloton 2011, New York City (United States), Public | Provider of smart fitness training equipment and training platforms | $996M | 77/100 | |
2nd |  Tonal 2015, San Francisco (United States), Series E | Provider of smart home gym equipment and personalized workout programs | $535M | 72/100 | |
3rd | Provider of resistance training smart fitness equipment and app | $51.4M | 62/100 | ||
4th |  Speediance 2020, Shenzhen (China), Seed | Provider of smart exercising equipment | $1.58M | 60/100 | |
5th |  Tempo 2015, San Francisco (United States), Series C | Provider of AI-based home gym training platform | $398M | 56/100 | |
6th | Provider of a smart home gym device with an in built personal trainer | $4.01M | 54/100 | ||
7th |  FORME 2020, Los Angeles (United States), Public | Provider of exercising equipment for fitness training | $109M | 52/100 | |
8th | Manufacturer of home fitness equipment and associated app-based classes | - | - | 50/100 | |
9th | MAGIC AI 2021, London (United Kingdom), Series B | Developer of interactive fitness mirrors providing real-time motion tracking feedback | $18.5M | 52/100 | |
10th |  Lululemon Studio 2010, New York City (United States), Series B | Provider of online fitness classes | $80.8M | 47/100 |
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MAGIC AI's Investments and acquisitions
MAGIC AI has made no investments or acquisitions yet.
Reports related to MAGIC AI
Here is the latest report on MAGIC AI's sector:
News related to MAGIC AI
•
•
Magic nets $2.5 million to develop AI-powered personal trainerLondon Evening Standard•Jul 20, 2023•Magic, Fasanara, SFC Capital
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