When was Omniata founded?

Omniata was founded in 2012 and raised its 1st funding round 1 year after it was founded.

Where is Omniata located?

Omniata is headquartered in San Francisco, United States.

How many employees does Omniata have?

As of Dec 31, 2016, the latest employee count at Omniata is 3.

Is Omniata a funded company?

Omniata is a funded company, having raised a total of $6.8M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Nov 25, 2013.

When was the latest funding round of Omniata?

Omniata's latest funding was a $***** Series A round on Mar 12, 2014, with participation from 2 investors.

Where does Omniata rank among its competitors?

Omniata ranks 327th amongst 633 active competitors, of which 156 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Funnel, which secured $80M in Jan, 2026.

Who are the top competitors of Omniata?

Omniata's top competitors include Affle, Hightouch and EDO. Among them, Funnel secured the most recent funding round in January, 2026.

Omniata - 2026 Company Profile, Team, Funding & Competitors

Company Details

Omniata provides a marketing intelligence platform. It integrates, clean and visualise the data from web based apps, ERP and CRM system for predictive targeting the customers. It integrates Analytics, CRM, CMS and A/B testing platforms into a single solution.The platform is currently tracking 23 billion events per month and its system can handle 200,000 events per CPU core. Can be used by the Marketers, Product Managers and Data Scientists - to run their business based on data. It creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time. Founded by a team of former Digital Chocolate and EA data leads.

Website: omniata.com
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Key Metrics

Founded Year

2012

Location

San Francisco, United States

Stage

Acqui-Hired

Total Funding

$6.8M in 2 rounds

Latest Funding Round

Series A, Mar 12, 2014, $*****

Investors

Creandum & 3 more

Ranked

327^th among 633 active competitors

Employee Count

3 as on Dec 31, 2016

Similar Companies

Affle & 1525 more

View Omniata's full profile

Omniata is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
OMNIATA, INC. CIN: 461335211 , United States, Active	Dec 31, 1999	-	3 (As on Dec 31, 2016)	-

Omniata has raised a total funding of $6.8M over 2 rounds. Its first funding round was on Nov 25, 2013. Its latest funding round was a Series A round on Mar 12, 2014 for $*****. 2 investors participated in its latest round. Omniata has 4 institutional investors.

Here is the list of recent funding rounds of Omniata:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 12, 2014	7516839	Series A	6369049	9504415	8776221	5492949
Nov 25, 2013	2995434	Seed	1507536	9526983	6090007	Jackson Square Ventures

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View details of Omniata's funding rounds and investors

The founders of Omniata is Alex Arias.

Here are the details of Omniata's key team members:

Alex Arias: Former CoFounder & CEO of Omniata.

View details of Omniata's Founder profiles and Board Members

Omniata's employee count trend

Omniata has 3 employees as of Dec 16. The total employee count is 75.0% lower than what it was in Dec 15. Here is Omniata's employee count trend over the years:

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Top competitors of Omniata include Affle, Hightouch and EDO. Here is the list of Top 10 competitors of Omniata, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Affle 2005, Singapore (Singapore), Public	Provider of consumer intelligence driven platform for mobile advertising solutions	$10M	D2C & 15 others	80/100
2nd	Hightouch 2019, San Francisco (United States), Series C	Provider of a customer data and AI platform for marketing	$172M	Sapphire Ventures, Amplify Partners & 20 others	72/100
3rd	EDO 2014, Los Angeles (United States), Series B	Platform offering campaign analytics software	$92.4M	Shamrock Capital Advisors, Vista Equity Partners ... & 6 others	69/100
4th	MoEngage 2014, San Francisco (United States), Series F	Cloud based platform offering cross channel customer engagement software	$299M	Exfinity Venture Partners, Helion Venture Partners ... & 26 others	66/100
5th	SPINS 1995, Chicago (United States), Series B	Provider of retail consumer analytics services	-	Warburg Pincus, Stripes & 3 others	65/100
6th	Funnel 2014, Stockholm (Sweden), Series C	Cloud based marketing and predictive analytics software	$131M	Fjarde AP-fonden, F-Prime Capital & 10 others	65/100
7th	Konnecto 2013, Tel Aviv (Israel), Acquired	Cloud-based marketing intelligence solutions provider	$29M	PeakSpan Capital, MassChallenge & 12 others	64/100
8th	Optimove 2009, Tel Aviv (Israel), Series B	Predictive customer engagement platform for businesses	$95M	Summit Partners, Israel Growth Partners & 3 others	64/100
9th	ODAIA 2018, Toronto (Canada), Series B	Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams	$44.5M	Threshold, Monograph & 18 others	62/100
10th	Catalina 1983, St. Petersburg (United States), Acquired	Provider of data-driven marketing to decode shopper behavior and maximize relationships	-	Hellman & Friedman, AlpInvest Partners & 2 others	62/100
327th	Omniata 2012, San Francisco (United States), Acqui-Hired	Predictive analytics for marketers	$6.8M	Creandum, Jackson Square Ventures & 2 others	26/100