Omniata - About the company
Omniata is an acqui-hired company based in San Francisco (United States), founded in 2012 by Alex Arias. It operates as a Predictive analytics for marketers. Omniata has raised $6.8M in funding. The company has 860 active competitors, including 160 funded and 85 that have exited. Its top competitors include companies like data.ai, Hightouch and Affle.
Company Details
Omniata provides a marketing intelligence platform. It integrates, clean and visualise the data from web based apps, ERP and CRM system for predictive targeting the customers. It integrates Analytics, CRM, CMS and A/B testing platforms into a single solution.The platform is currently tracking 23 billion events per month and its system can handle 200,000 events per CPU core. Can be used by the Marketers, Product Managers and Data Scientists - to run their business based on data. It creates an integrated view of consumers across devices, providing tools to optimize the user experience in real-time. Founded by a team of former Digital Chocolate and EA data leads.
- Website
- omniata.com
- Social
Key Metrics
Founded Year
2012
Location
San Francisco, United States
Stage
Acqui-Hired
Total Funding
$6.8M in 2 rounds
Latest Funding Round
Ranked
327th among 860 active competitors
Employee Count
3 as on Dec 31, 2016
Legal entities associated with Omniata
Omniata is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Reports |
|---|---|---|---|---|
OMNIATA, INC. CIN: 461335211 , United States, Active | Dec 31, 1999 | - | 3 (As on Dec 31, 2016) | - |
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Omniata's funding and investors
Omniata has raised a total funding of $6.8M over 2 rounds. Its first funding round was on Nov 25, 2013. Its latest funding round was a Series A round on Mar 12, 2014 for $*****. 2 investors participated in its latest round. Omniata has 4 institutional investors.
Here is the list of recent funding rounds of Omniata:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Mar 12, 2014 | 2237271 | Series A | 9394533 | 3253102 | 6890474 | 2592401 |
Nov 25, 2013 | 4527251 | Seed | 4249568 | 8790592 | 1320594 |
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Omniata's founders and board of directors
Founder? Claim ProfileThe founders of Omniata is Alex Arias.
Here are the details of Omniata's key team members:
- Alex Arias: Former CoFounder & CEO of Omniata.
View details of Omniata's Founder profiles and Board Members
Omniata's employee count trend
Omniata has 3 employees as of Dec 16. The total employee count is 75.0% lower than what it was in Dec 15. Here is Omniata's employee count trend over the years:
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Omniata's Competitors and alternates
Top competitors of Omniata include data.ai, Hightouch and Affle. Here is the list of Top 10 competitors of Omniata, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  data.ai 2010, San Francisco (United States), Acquired | AI based market data analysis for generating consumer insights | $157M | 81/100 | |
2nd | Hightouch 2019, San Francisco (United States), Series D | Provider of an AI-powered marketing and customer data platform | $322M | 73/100 | |
3rd | Provider of consumer intelligence driven platform for mobile advertising solutions | $10M | 72/100 | ||
4th | EDO 2014, Los Angeles (United States), Series B | Platform offering campaign analytics software | $92.4M | 66/100 | |
5th | Provider of a marketing automation platform enabling personalised customer communication | $18.2M | 66/100 | ||
6th | Cloud based marketing and predictive analytics software | $131M | 65/100 | ||
7th | Predictive customer engagement platform for businesses | $95M | 64/100 | ||
8th | Catalina 1983, St. Petersburg (United States), Acquired | Provider of data-driven marketing to decode shopper behavior and maximize relationships | - | 63/100 | |
9th | Provider of AI-powered intelligence platform for pharmaceutical commercial and sales teams | $44.5M | 62/100 | ||
10th | SPINS 1995, Chicago (United States), Series B | Provider of retail consumer analytics services | - | 62/100 | |
327th | Omniata 2012, San Francisco (United States), Acqui-Hired | Predictive analytics for marketers | $6.8M | 26/100 |
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Omniata's Investments and acquisitions
Omniata has made no investments or acquisitions yet.
Reports related to Omniata
Here is the latest report on Omniata's sector:
News related to Omniata
•
Activision's King quietly acquires analytics firm OmniataVentureBeat•Jan 25, 2017•Omniata, Activision Blizzard, King
•
Omniata, an analytics and engagement firm that processes 190B events each month, raises $5.2M | GamesBeatVentureBeat•Mar 12, 2014•Omniata, Creandum, Jackson Square Ventures
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