Primer - About the company
Primer is a series A company based in San Francisco (United States), founded in 2019. It operates as a Platform offering lead management solutions. Primer has raised $12.9M in funding from Craft Ventures. The company has 575 active competitors, including 42 funded and 22 that have exited. Its top competitors include companies like Clay, Cognism and Conquer.
Company Details
Platform offering lead management solutions. The platform helps clients with conversion rates while targeting the same lead across all major ad platforms, social networks, and outbound channels. It enables clients to match leads in their CRM to audiences on Facebook, LinkedIn, and Google Ads. It provides tool to send automated LinkedIn connect requests. It enables clients in mapping lead identity to provide them with contact data. SkillJar, Pilot, Rippling, Mutiny, and Podimetrics are some of its clients.
- Website
- www.sayprimer.com/
- Email ID
- *****@sayprimer.com
Key Metrics
Founded Year
2019
Location
San Francisco, United States
Stage
Series A
Total Funding
$12.9M in 1 round
Latest Funding Round
Investors
Ranked
28th among 575 active competitors
Employee Count
30 as on Mar 31, 2026
Legal entities associated with Primer
Primer is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
PRIMER LABS INC. CIN: 38-4103296 , United States, Active | Dec 31, 2018 | - | - | - |
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Primer's funding and investors
Primer has raised a total funding of $12.9M over 1 round. Its latest funding round was a Series A round on May 19, 2022 for $*****. 3 investors participated in its latest round. Primer has 5 institutional investors.
Here is the list of recent funding rounds of Primer:
Date of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
May 19, 2022 | 3812466 | Series A | 9620795 | 6631044 | 7998401 | 2645711 |
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Primer's founders and board of directors
Founder? Claim ProfilePrimer's employee count trend
Primer has 30 employees as of Mar 26. Here is Primer's employee count trend over the years:
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Primer's Competitors and alternates
Top competitors of Primer include Clay, Cognism and Conquer. Here is the list of Top 10 competitors of Primer, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Clay 2017, New York (United States), Series C | AI and cloud based lead management and contact dataset provider | $210M | 70/100 | |
2nd | Cognism 2016, London (United Kingdom), Series C | Platform offering lead generation software | $130M | 70/100 | |
3rd |  Conquer 2007, Sacramento (United States), Series B | Salesforce-native sales engagement solution provider. It offers a platform integrating enterprise-grade dialing, sales automation, and AI-powered insights within Salesforce. The solution facilitates omnichannel communication across voice, SMS, email, and VoIP, enabling seamless sales process optimization from lead generation to closing. AI-driven features guide interactions, prioritize leads, and tailor responses, improving sales efficiency. The platform also includes tools for personalized customer support, enhancing customer satisfaction and loyalty. Optimized sales cadences ensure personalized engagement throughout the sales journey, accelerating revenue growth. | $25.6M | 63/100 | |
4th |  MadKudu 2014, Mountain View (United States), Acquired | Platform offering Sales Process engagement Solutions | $29.1M | 63/100 | |
5th | Dashmote 2014, Amsterdam (Netherlands), Series A | AI powered lead scoring and big data solutions for enterprises | $9.31M | 61/100 | |
6th | SaaS Labs 2016, San Francisco (United States), Series B | Automation and a phone system for customer support | $74.2M | 59/100 | |
7th | Traction Complete 2009, Burnaby (Canada), Series A | Platform offering lead data enrichment tool for Salesforce CRM | $5.01M | 57/100 | |
8th |  Vlocity 2014, San Francisco (United States), Acquired | Omni Channel cloud software for delivering industry specific experiences to customers | $163M | 55/100 | |
9th | Cloud-based sales engagement solution provider | $5.75M | 54/100 | ||
10th | _1559880577453.png?devicePixelRatio=2&height=30&width=30){kind=logo} Hatch 2016, Mechanicsville (United States), Acquired | Platform offering Multi channel sales follow up solution | $2.4M | 53/100 | |
28th |  Primer 2019, San Francisco (United States), Series A | Platform offering lead management solutions | $12.9M | 41/100 |
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Primer's Investments and acquisitions
Primer has made no investments or acquisitions yet.
News related to Primer
•
Primer Raises $12M in Series A FundingFinSMEs•Nov 17, 2022•Primer, Craft Ventures, Salesforce Ventures, Slack
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