Propensity - About the company
Propensity is a seed company based in Exeter (United States), founded in 2017 by Carla Vanderhoof, Sumner Vanderhoof and Teresa Woods Snelgrove. It operates as a Platform offering lead intelligence solutions. Propensity has raised $2.02M in funding from Millworks Fund and 2048 Ventures. The company has 594 active competitors, including 62 funded and 36 that have exited. Its top competitors include companies like ZoomInfo, Apollo and 6sense.
Company Details
Platform offering lead intelligence solutions. The platform enables clients in finding accounts with high Intent and creates an up to date list of their in market accounts. It enables them to identify, integrate and enrich in market accounts into their existing CRM. It alerts clients when a customer or prospect changes jobs. It enables integrations with Salesforce, HubSpot, LinkedIn, Facebook, Slack, etc.
- Website
- www.propensity.com/
- Social
- Email ID
- *****@propensity.com
- Phone Number
- +1 **********
- Registered Address
- Exeter, New Hampshire
Key Metrics
Founded Year
2017
Location
Exeter, United States
Stage
Seed
Total Funding
$2.02M in 5 rounds
Latest Funding Round
Investors
Ranked
20th among 594 active competitors
Employee Count
53 as on Aug 31, 2026
Legal entities associated with Propensity
Propensity is associated with 1 legal entity given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
ADDAPPTATION INC. CIN: 844334292 , United States, Active | - | 15 (As on Dec 31, 2024) | - |
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Propensity's funding and investors
Propensity has raised a total funding of $2.02M over 5 rounds. Its first funding round was on May 24, 2017. Its latest funding round was a Seed round on Sep 2025 for $*****. 1 investor participated in its latest round. Propensity has 10 institutional investors.
Here is the list of recent funding rounds of Propensity:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 2025 | 6498786 | Seed | 6875176 | 7963172 | 7158364 | 1884279 |
Mar 17, 2020 | 1747894 | Seed | 3014915 | 3537410 | 5283771 | |
Sep 27, 2019 | 2970021 | Seed | 1427097 | 1098788 | 3922120 | 1973680 |
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Propensity's founders and board of directors
Founder? Claim ProfileThe founders of Propensity are Carla Vanderhoof, Sumner Vanderhoof and Teresa Woods Snelgrove. Sumner Vanderhoof is the CEO of Propensity.
Here are the details of Propensity's key team members:
- Carla Vanderhoof: Founder of Propensity. Contact Info: 1 email address
- Sumner Vanderhoof: Co-founder & CEO of Propensity.
- Teresa Woods Snelgrove: Founder of Propensity.
View details of Propensity's Founder profiles and Board Members
Propensity's employee count trend
Propensity has 53 employees as of Aug 26. Here is Propensity's employee count trend over the years:
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Propensity's Competitors and alternates
Top competitors of Propensity include ZoomInfo, Apollo and 6sense. Here is the list of Top 10 competitors of Propensity, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  ZoomInfo 2000, Vancouver (United States), Public | Contact database platform for businesses | $32M | 77/100 | |
2nd |  Apollo 2015, San Francisco (United States), Series D | Provider of AI-driven B2B sales intelligence and engagement platform | $250M | 75/100 | |
3rd |  6sense 2013, San Francisco (United States), Series E | AI based account-based marketing platform | $426M | 73/100 | |
4th |  Clay 2017, New York (United States), Series D | AI and cloud based lead management and contact dataset provider | $325M | 72/100 | |
5th | Cognism 2016, London (United Kingdom), Series C | Platform offering lead generation software | $130M | 70/100 | |
6th |  Common Room 2020, Seattle (United States), Acquired | Provider of software unifying customer data and buyer intent signals | $52.9M | 69/100 | |
7th | Demandbase 2006, San Francisco (United States), Series H | AI enabled account based marketing platform for businesses | $320M | 68/100 | |
8th |  Actively 2021, New York City (United States), Series B | Developer of artificial intelligence agents for managing revenue account workflows | $68M | 65/100 | |
9th |  Pocus 2021, San Francisco (United States), Acquired | Platform offering software for lead intelligence | $43.1M | 62/100 | |
10th |  Affinity 2015, Redwood City (United States), Series C | Provider of relationship intelligence platform to enterprises | $120M | 62/100 | |
20th |  Propensity 2017, Exeter (United States), Seed | Platform offering lead intelligence solutions | $2.02M | 52/100 |
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Propensity's Investments and acquisitions
Propensity has made no investments or acquisitions yet.
Reports related to Propensity
Here is the latest report on Propensity's sector:
News related to Propensity
Media has covered Propensity for a total of 2 events in the last 1 year, 1 of them has been about company updates.
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Propensity Ranks No. 70 on the 2026 Inc. 5000 List of Fastest-Growing CompaniesPR Newswire•Sep 16, 2026•Propensity
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Hapi and addappation Partner to Transform Data into Powerful ApplicationsHospitality Net•Feb 02, 2021•HAPI, Propensity
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Addapptation snares $1.3M seed to build a better UX for SalesforceTechCrunch+•Mar 17, 2020•Propensity, 2048 Ventures, Millworks Fund
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