When was Propensity founded?

Propensity was founded in 2017 and raised its 1st funding round within a year of its incorporation.

Where is Propensity located?

Propensity is headquartered in Exeter, United States. It is registered at Exeter, New Hampshire.

Who is the current CEO of Propensity?

Sumner Vanderhoof of Propensity. They have also founded 1 company.

How many employees does Propensity have?

As of Mar 31, 2026, the latest employee count at Propensity is 49.

Is Propensity a funded company?

Propensity is a funded company, having raised a total of $2.02M across 5 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on May 24, 2017.

When was the latest funding round of Propensity?

Propensity's latest funding was a $***** Seed round on Sep 2025, with participation from 1 investor.

Where does Propensity rank among its competitors?

Propensity ranks 41st amongst 145 active competitors, of which 33 are funded. It stands 18th in terms of total funding among its competitors. The most recent competitor to raise funding was Clay, which secured $100M in Jun, 2025.

Who are the top competitors of Propensity?

Propensity's top competitors include ZoomInfo, Radius and Apollo. Among them, Propensity secured the most recent funding round in September, 2025.

Propensity - 2026 Company Profile, Team, Funding & Competitors

Propensity is a seed company based in Exeter (United States), founded in 2017 by Sumner Vanderhoof and Carla Vanderhoof. It operates as a Platform offering lead intelligence solutions. Propensity has raised $2.02M in funding from Millworks Fund and 2048 Ventures. The company has 145 active competitors, including 33 funded and 25 that have exited. Its top competitors include companies like ZoomInfo, Radius and Apollo.

Company Details

Platform offering lead intelligence solutions. The platform enables clients in finding accounts with high Intent and creates an up to date list of their in market accounts. It enables them to identify, integrate and enrich in market accounts into their existing CRM. It alerts clients when a customer or prospect changes jobs. It enables integrations with Salesforce, HubSpot, LinkedIn, Facebook, Slack, etc.

Website: www.propensity.com/
Social
Email ID: *****@propensity.com
Phone Number: +1 **********
Registered Address: Exeter, New Hampshire

Key Metrics

Founded Year

2017

Location

Exeter, United States

Stage

Seed

Total Funding

$2.02M in 5 rounds

Latest Funding Round

Seed, Sep 2025, $*****

Investors

Millworks Fund & 9 more

Ranked

41^st among 145 active competitors

Employee Count

49 as on Mar 31, 2026

Similar Companies

ZoomInfo & 204 more

View Propensity's full profile

Propensity is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ADDAPPTATION INC. CIN: 844334292 , United States, Active		-	15 (As on Dec 31, 2024)	-

Propensity has raised a total funding of $2.02M over 5 rounds. Its first funding round was on May 24, 2017. Its latest funding round was a Seed round on Sep 2025 for $*****. 1 investor participated in its latest round. Propensity has 10 institutional investors.

Here is the list of recent funding rounds of Propensity:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 2025	8879471	Seed	1113673	2196821	7969688	8916378
Mar 17, 2020	2635761	Seed	8628383	3796636	3003944	Millworks Fund & 1 more
Sep 27, 2019	7150750	Seed	5493449	8105673	5397209	5443798

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View details of Propensity's funding rounds and investors

The founders of Propensity are Sumner Vanderhoof and Carla Vanderhoof. Sumner Vanderhoof is the CEO of Propensity.

Here are the details of Propensity's key team members:

Sumner Vanderhoof: Co-Founder & CEO of Propensity and founder of 2 other companies, LANDSCAPE DIGITAL and addapptation.
Contact Info: 1 email address
Carla Vanderhoof: Founder of Propensity.
Contact Info: 1 email address

View details of Propensity's Founder profiles and Board Members

Propensity's employee count trend

Propensity has 49 employees as of Mar 26. Here is Propensity's employee count trend over the years:

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Top competitors of Propensity include ZoomInfo, Radius and Apollo. Here is the list of Top 10 competitors of Propensity, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	ZoomInfo 2000, Vancouver (United States), Public	Contact database platform for businesses	$32M	Vulcan Capital, Ascent Venture Partners & 7 others	80/100
2nd	Radius 1990, San Francisco (United States), Acquired	Predictive marketing and sales platform	$333M	American Express Ventures, BBVA Ventures ... & 18 others	76/100
3rd	Apollo 2015, San Francisco (United States), Series D	Provider of AI-driven B2B sales intelligence and engagement platform	$250M	Bain Capital Ventures, Nexus Venture Partners ... & 19 others	75/100
4th	Cognism 2016, London (United Kingdom), Series C	Platform offering lead generation software	$130M	AXA Venture Partners, Viking Global Investors ... & 37 others	72/100
5th	6sense 2013, San Francisco (United States), Series E	AI based account-based marketing platform	$426M	Salesforce Ventures, Sapphire Ventures & 26 others	72/100
6th	Aktana 2008, San Francisco (United States), Series D	AI-based customer engagement tool for pharmaceutical companies	$90.7M	Starfish Ventures, Safeguard Scientifics & 8 others	69/100
7th	Clay 2017, New York (United States), Series C	AI and cloud based lead management and contact dataset provider	$210M	Meritech, CapitalG & 12 others	69/100
8th	Folloze 2013, San Francisco (United States), Series B	Provider of a platform for personalized B2B marketing and sales	$35.6M	Benhamou Global Ventures, New Enterprise Associates ... & 7 others	68/100
9th	Engagio 2015, San Mateo (United States), Acquired	Provider of software solutions for account-based marketing and B2B engagement	$32M	Norwest, FirstMark & 9 others	64/100
10th	Madison Logic 2005, New York City (United States), Acquired	Account-based marketing platform	-	Alpine Meridian, Pittco	61/100
41st	Propensity 2017, Exeter (United States), Seed	Platform offering lead intelligence solutions	$2.02M	Next Coast Ventures, 2048 Ventures & 8 others	57/100