When was Heroes founded?

Heroes was founded in 2020 and raised its 1st funding round within a year of its incorporation.

Where is Heroes located?

Heroes is headquartered in London, United Kingdom. It is registered at 44 ANEURIN ROAD,BARRY,VALE OF GLAMORGAN,CF63 4PP.

Which legal entities is Heroes associated with?

Heroes is associated with Heroes Technology Ltd. and 1 other.

How many employees does Heroes have?

As of Aug 31, 2026, the latest employee count at Heroes is 182.

Is Heroes a funded company?

Heroes is a funded company, having raised a total of $65M across 3 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Nov 11, 2020.

When was the latest funding round of Heroes?

Heroes' latest funding was a $***** Conventional Debt round on Sep 01, 2021, with participation from 1 investor.

What is the annual revenue of Heroes?

Annual revenue of Heroes is less than £1M as on May 31, 2025

Where does Heroes rank among its competitors?

Heroes ranks 18th amongst 52 active competitors, of which 28 are funded. It stands 9th in terms of total funding among its competitors. The most recent competitor to raise funding was Razor Group, which secured $100M in Mar, 2024.

Who are the top competitors of Heroes?

Heroes' top competitors include Thrasio, Razor Group and Perch. Among them, Razor Group secured the most recent funding round in March, 2024.

Heroes - 2026 Company Profile, Team, Funding, Competitors & Financials

Heroes is a series C company based in London (United Kingdom), founded in 2020 by Alessio Bruni. It operates as an Online platform offering brands with category-winning products based on customer reviews on the marketplace. Heroes has raised $65M in funding from Fuel Ventures and 360 Capital Partners. The company has 52 active competitors, including 28 funded and 8 that have exited. Its top competitors include companies like Thrasio, Razor Group and Perch.

Company Details

Online platform offering brands with category-winning products based on customer reviews on the marketplace. The company operates, and scales small and medium-sized brands for offering the best product or the winning products in the market. This is done by checking reviews, strong ratings, and ranking high in organic search for relevant keywords for the products, and the products are sold on the platform.

Website: makeheroes.co
Social
Registered Address: 44 ANEURIN ROAD,BARRY,VALE OF GLAMORGAN,CF63 4PP

Key Metrics

Founded Year

2020

Location

London, United Kingdom

Stage

Series C

Total Funding

$65M in 3 rounds

Latest Funding Round

Conventional Debt, Sep 01, 2021, $*****

Investors

Fuel Ventures & 26 more

Ranked

18^th among 52 active competitors

Annual Revenue

£0 - £1M as on May 31, 2025

Employee Count

182 as on Aug 31, 2026

Similar Companies

Thrasio & 59 more

View Heroes' full profile

Heroes is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
HEROES RIGHTS CIN: 11350126 , United Kingdom, Active	May 07, 2018	£0 - £1M (As on May 31, 2025)	9 (As on May 31, 2023)
Heroes Technology Ltd. CIN: 12620251 , United Kingdom, Active	May 25, 2020	-	16 (As on May 31, 2021)

Heroes has raised a total funding of $65M over 3 rounds. Its first funding round was on Nov 11, 2020. Its latest funding round was a Conventional Debt round on Sep 01, 2021 for $*****. 1 investor participated in its latest round. Heroes has 23 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Heroes:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Sep 01, 2021	6361945	Conventional Debt	3724842	8327337	8781146	3268567
Nov 11, 2020	1701544	Series C	5009953	1081041	1807443	Upper90 & 2 more
Nov 11, 2020	8530234	Conventional Debt	7659672	9492803	5158172	Upper90 & 4 more

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View details of Heroes's funding rounds and investors

The founders of Heroes is Alessio Bruni.

Here are the details of Heroes' key team members:

Alessio Bruni: Co-Founder of Heroes.
Contact Info: 1 email address

View details of Heroes's Founder profiles and Board Members

Heroes' employee count trend

Heroes has 182 employees as of Aug 26. Here is Heroes's employee count trend over the years:

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Top competitors of Heroes include Thrasio, Razor Group and Perch. Here is the list of Top 10 competitors of Heroes, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Thrasio 2018, Walpole (United States), Series D	Platform acquiring Amazon FBA brands	$3.4B	Advent International, Oaktree Capital Management ... & 30 others	76/100
2nd	Razor Group 2020, Berlin (Germany), Series D	Platform acquiring Amazon FBA brands	$1B	Victory Park Capital Advisors, Redalpine ... & 30 others	67/100
3rd	Perch 2019, Boston (United States), Acquired	Provider of customer-centric e-commerce and product development	$906M	Spark Capital, SoftBank Vision Fund & 5 others	66/100
4th	SellerX 2020, Meerbusch (Germany), Series B	Provider of brand acquisition and management services for amazon-based retailers	$830M	Sofina, TriplePoint Capital & 27 others	61/100
5th	Heyday 2020, San Francisco (United States), Acquired	Acquirer and incubator of digital brands and e-commerce businesses	$800M	General Catalyst, The Raine Group & 9 others	61/100
6th	Berlin Brands Group 2005, Berlin (Germany), Late Stage	Brand of consumer products	$800M	Ardian, Bain Capital & 6 others	58/100
7th	Forum Brands 2020, Palo Alto (United States), Series A	Platform offering brand management solutions	$51.4M	Norwest, TriplePoint Capital & 2 others	57/100
8th	Benitago 2016, New York City (United States), Series A	Acquirer and grower of Amazon FBA businesses. It provides a quick valuation and sale process for Amazon business owners. The company offers a streamlined acquisition process, aiming for a swift closing within a short timeframe. Post-acquisition, it focuses on growing the acquired brands, leveraging its internal expertise in Amazon operations to enhance profitability. This approach benefits sellers by providing a fast and fair sale, while also ensuring continued growth and profit for the acquired businesses.	$382M	Coventure, HSBC & 2 others	53/100
9th	Powerhouse91 2021, Gurugram (India), Seed	Platform for acquiring digital-first brands	$2.46M	Orellana Holdings, Coventure & 11 others	52/100
10th	Olsam 2020, London (United Kingdom), Series A	Platform for acquiring Amazon FBA brands	$181M	Apeiron Investment Group, Roberts Capital ... & 9 others	52/100
18th	Heroes 2020, London (United Kingdom), Series C	Online platform offering brands with category-winning products based on customer reviews on the marketplace	$65M	360 Capital Partners, Upper90 & 25 others	47/100