About AdTech sector in Netherlands
The AdTech sector in Netherlands comprises 149 companies, including 31 funded companies having collectively raised $50.8M in venture capital money and private equity. Out of these, 21 are Series A+ funded.
AdTech sector in Netherlands has seen 18 acquisitions and 2 IPOs. This represents almost 13.4% of all such companies - which is higher than the 5.0% exit rate of tech companies in general.
This sector includes technologies that enable the programmatic buying and selling of advertisements.
AdTech sector is also known as Advertising Technology or Advertising Tech.
All companies that provide technology, software, and tools that are used to deliver, control and target digital display advertisements and search advertisements. Also includes technology enablers to the Ad Tech space - Ad performance, Ad verification etc. Media agencies and generic data providers (first party and third party) companies. Companies for which Ad Technology is not a part of their core business are excluded.
Top AdTech Companies in Netherlands
There are 149 AdTech startups in Netherlands which include Azerion, Storyteq, JustPremium, Pabbl, AdVerif.ai. Out of these, 31 startups are funded, with 21 having secured Series A+ funding.
Over the past 10 years, an average of 5 new companies have been launched annually. Notably, several of these startups have been founded by alumni of Bocconi University, INSEAD and Massachusetts Institute of Technology.
Here is the list of top AdTech startups in Netherlands
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1. Azerion
Provider of a digital platform for media management. It provides users with a digital entertainment and media platform that connects advertisers, digital publishers, game creators, and consumers through its scaled platform. It also provides technology solutions for automating the purchase and sale of digital advertising inventory.
Key facts about Azerion
- Founded Year: 2016
- Location: Amsterdam (Netherlands)
- Stage: Public
- Investors: Navus Ventures
- Latest Funding Round: Post IPO, Jul 15, 2022, $*****
- Tracxn Score: 48/100 What is this?
- Competitors Rank: 7 of 187 Competitors
2. Storyteq
Cloud-based video & banner creative & management solutions provider. The platform offers solutions or templates that enable businesses to generate customized video ad banner content, also connect multiple ad channels that help in outreach.
Key facts about Storyteq
- Founded Year: 2016
- Location: Amsterdam (Netherlands)
- Stage: Acquired
- Tracxn Score: 48/100 What is this?
- Competitors Rank: 3 of 50 Competitors
3. JustPremium
Justpremium offers programmatic buying and selling of online advertising space with real-time technologies. Advertisers can target specific consumer segments with justpremium ad formats like video wallpaper, video floor ad, lightbox ad, fish tank ad, and billboard push up. Just premium is connected to 32 demand-side platforms and has a presence in the Netherlands, Belgium, UK, Spain, and Germany.
Key facts about JustPremium
- Founded Year: 2012
- Location: Amsterdam (Netherlands)
- Stage: Acquired
- Total Funding till date: $1.77M
- Investors: Abn Amro, VenturesOne and 1 Other
- Latest Funding Round: Seed, Dec 08, 2017, $*****
- Tracxn Score: 41/100 What is this?
- Competitors Rank: 15 of 266 Competitors
4. Pabbl
Pabbl provides digital advertising solutions for enterprises. It provides an advertising platform for advertisers and a reward platform to customers. Its digital advertising platform allows advertisers to publish and display advertisements on the lock screen of targeted mobile users on the basis of gender, interest, and geographic locations. Its rewarding platform allows customers to get rewarded for viewing the advertisement and exchange reward for free discounts and products. It provides an Android-based software application.
Key facts about Pabbl
- Founded Year: 2015
- Location: Amsterdam (Netherlands)
- Stage: Funding Raised
- Investors: Collider
- Tracxn Score: 37/100 What is this?
- Competitors Rank: 12 of 110 Competitors
5. AdVerif.ai
AdVerifai is an advertising technology company that develops a proprietary algorithm called FakeRank to rank pages based on the amount of unverifiable and objectionable content (such as fake news, pornography, violence) present on the website. It allows advertisers to ensure that their ads are not shown on such websites. Its FakeRank system uses deep learning-based NLP algorithms to list out sites with fake (or objectionable) content.
Key facts about AdVerif.ai
- Founded Year: 2017
- Location: Utrecht (Netherlands)
- Stage: Acquired
- Investors: Nielsen Innovate Fund
- Tracxn Score: 33/100 What is this?
- Competitors Rank: 6 of 30 Competitors
Companies founded year-on-year in the AdTech sector in Netherlands
14 AdTech startups in Netherlands were founded in 2018 - this is the most number of startups founded in any year in the last 10 years.
- Total Number of Companies
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | 1 |
2023 | 4 |
2022 | 7 |
2021 | 7 |
2020 | 5 |
2019 | 9 |
2018 | 14 |
2017 | 10 |
Stage-wise distribution of AdTech sector companies in Netherlands
Out of the total 149 AdTech companies in Netherlands, 31 have secured funding. Among them, 21 have reached Series A or higher, and 21 to Series B or beyond.
Founded - 149
Funded - 31
Series A+ - 21
Series B+ - 21
Series C+ - 20
Company Stage | No. of companies |
|---|---|
Founded | 149 |
Funded | 31 |
Series A+ | 21 |
Series B+ | 21 |
Series C+ | 20 |
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Funding Trends in the AdTech sector in Netherlands
Total funding year-on-year in the AdTech sector in Netherlands
The AdTech sector in Netherlands saw a total funding of more than $50.8M in the last 10 years. The most amount of funding was in 2020 at more than $17.5M.
- Total Funding
Year | Total Funding |
|---|---|
2025 | - |
2024 | $2.18M |
2022 | $10.5M |
2020 | $17.5M |
2017 | $3.5M |
Recent Funding Rounds in AdTech in Netherlands
In the year 2025, till April 2025, AdTech companies in Netherlands have raised equity funding across 1 round.
Here are some recent, important funding rounds in AdTech companies in Netherlands:
Company | Round Raised | Amount Raised | Funding Date | Investors |
|---|---|---|---|---|
Seed | 2182 | Apr 15, 2025 | ||
Seed | 8914 | Nov 06, 2024 | ||
Seed | 1732 | Nov 15, 2020 | ||
Seed | 1227 | Dec 08, 2017 | ||
Seed | 5358 | Nov 29, 2017 |
Top Investors in AdTech in Netherlands
Plug and Play Tech Center is the top investor in AdTech companies in Netherlands based on number of companies invested.
Here are some top investors in AdTech companies in Netherlands:
Investor | Location | Top Portfolio Companies |
|---|---|---|
Sunnyvale (United States) | - | |
Amsterdam (Netherlands) | ||
Menlo Park (United States) | - | |
Singapore (Singapore) | ||
London (United Kingdom) | - |
M&A activity in AdTech sector in Netherlands
In the year 2023, till March 2023, 2 acquisitions happened in AdTech sector in Netherlands. Last year, in 2022, a total of 1 acquisition happened in AdTech sector in Netherlands.
Here are some recent, important acquisitions in AdTech sector in Netherlands:
Company | Acquisition Type | Acquisition Date | Acquirers |
|---|---|---|---|
Business Acquisition | Mar 28, 2023 | ||
Business Acquisition | Mar 07, 2023 | ||
Business Acquisition | Jul 20, 2022 | ||
Business Acquisition | Aug 10, 2021 | ||
Business Acquisition | Aug 2021 |
Acquisition trends in AdTech sector in Netherlands
Here are the acquisition trends in AdTech sector in Netherlands:
- Total Number of Acquisitions
Year | No. of companies |
|---|---|
2026 | - |
2025 | - |
2024 | - |
2023 | 2 |
2022 | 1 |
2021 | 4 |
2020 | 3 |
2019 | - |
2018 | 1 |
2017 | 1 |
IPOs in AdTech in Netherlands
In the year 2021, till March 2021, 2 IPOs happened in AdTech sector in Netherlands.
Here are some recent, important IPOs in AdTech sector in Netherlands:
Company | IPO Date | Exchange Symbol |
|---|---|---|
Mar 29, 2021 | Euronext Exchange (Euronext) | |
Mar 26, 2021 | Amsterdam stock exchange (AMS) |
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Colleges which produce the most AdTech companies in Netherlands
Companies founded by alumni from top colleges in the AdTech in Netherlands
Most number of AdTech startups in Netherlands have been founded by alumni from Bocconi University, INSEAD and Massachusetts Institute of Technology.
College | No. of companies |
|---|---|
Bocconi University | 1 |
INSEAD | 1 |
Massachusetts Institute of Technology | 1 |
Technion Israel Institute Technology | 1 |
Top News in AdTech in Netherlands
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ITG's Storyteq recognized as a Gartner Leader in Digital Asset Management(DAM)PR Newswire•Nov 12, 2025•Storyteq
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Storyteq Recognized in Gartner Magic Quadrant™ for Content Marketing PlatformsPR Newswire•Mar 13, 2025•Storyteq
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Omnichannel targeting: agreement between Hawk and Samba TV in the United Kingdom, France and Germanythe-media-leader.fr•Nov 24, 2023•Samba, Azerion
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Huge Collaboration from Huawei and Azerion! Here are the DetailsStartupTeknoloji•Nov 02, 2023•Huawei, Azerion
